Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
SAPPHIRENOW + SAP TechEd Madrid 2011 Onsite Guide
1. SAPPHIRE® NOW
Nem Ipsa Contes
Sequams Dolo
+ SAP® TechEd
MadridDolumes
Sinciis
Rumas Vollaccus
On-Site Guide
Aut Odquentio
Madrid
November Location
Date, City, 8–10, 2011
On-Site Guide
3. CONteNtS
4 Welcome
6 Keynote Speakers
8 Agenda at a Glance
10 Essentials
13 SAPPHIRE NOW
15 Additional SAP Resources
18 SAP TechEd
23 Satellite Booths
25 Evening Events
30 Stay Connected
32 Thank You
33 Exhibitors
36 Exhibitor Index
38 Conference Logistics
SAPPHIRe NOW + SAP teched Madrid 3
4. WeLCOMe
We would like to personally welcome you to SAPPHIRE® NOW +
SAP® TechEd Madrid. For the first time in SAP’s history, we are
bringing the best conferences, SAPPHIRE NOW and SAP TechEd,
together under one roof, giving you access to the entire SAP
ecosystem and providing the full picture of how SAP can help
your organization become a best-run business.
We have defined three new dimensions of innovation:
• Mobile computing, delivering business software to mobile devices
in exciting and secure ways. Now you can provide entirely new user
experiences while dramatically simplifying the overall end-user
experience, significantly increase productivity by mobilizing your
workforce, and find innovative ways to reach your customers.
• In-memory computing, revolutionizing how companies run their
business – now in real time. With the SAP HANA™ platform, you
can renew your business with information shaped for the future
while simplifying your overall IT landscape today.
• Cloud computing, simplifying how companies can take advantage
of advanced business software without any installation of software
on premise.
SAPPHIRe NOW gives you a unique opportunity to see our latest
innovations at work. More important, the conference offers you
an excellent opportunity to talk with customers, partners, and
SAP experts about how you can accelerate the value creation of
SAP solutions in your company.
4
5. SAP teched delivers more than 500 hours of technical training
sessions focused on the SAP technology portfolio, including
SAP HANA, the SAP NetWeaver® technology platform, SAP
BusinessObjects™ solutions, and the entire portfolio of mobility
applications from SAP and Sybase, an SAP company. Don’t miss
the chance to become an expert on SAP’s latest innovations and
to expand your skills even further in these areas.
Our goal is that you leave Madrid with new inspiration on how
technology can help you increase productivity, innovate your busi-
ness, and differentiate your company. In addition, you’ll have a clear,
individual road map for your success with SAP products and services.
With the increased speed of innovation at SAP there’s no time to
,
lose if you want to stay ahead of the competition.
Thank you for joining us in Madrid. We hope you enjoy seeing our
latest innovations at SAPPHIRE NOW + SAP TechEd Madrid.
Jim Hagemann Snabe Vishal Sikka
Co-CEO Member of the Executive Board
SAP AG SAP AG
SAPPHIRe NOW + SAP teched Madrid 5
6. KeyNOte SPeAKeRS
Wednesday, November 9
Jim Hagemann Snabe
Co-CEO of SAP and Member of the
SAP Executive Board
Jim Hagemann Snabe was appointed co-CEO of
SAP alongside Bill McDermott on February 7, 2010.
In addition to his responsibilities as co-CEO, Jim
focuses on strategy and innovation. As head of the products and
solutions board area, he holds responsibility for the company’s
portfolio strategy. His deep customer insight and broad under-
standing of the IT industry underpin his personal goal of ensuring
that SAP supports customers through times of dramatic change
by being a fundamental pillar for sustainable business success.
6
7. KeyNOte SPeAKeRS
thursday, November 10
Vishal Sikka
SAP Executive Board Member Leading
Technology and Innovation
Dr. Vishal Sikka is a member of the Executive
Board of SAP AG and heads the technology and
innovation areas. His responsibilities include
the SAP technology platform and products, including database,
application platform and middleware, collaboration, business
analytics, and search. He is also responsible for the development
of new products and new business areas, including SAP research,
incubation, and new-products organizations. In addition, Vishal is
the chief technology officer (CTO) of SAP a role he has held since
,
2007 when he was appointed SAP’s first-ever CTO. Vishal is the
author of “Timeless Software,” which underpins SAP’s architecture
and innovation strategy.
Vishal holds a doctorate from Stanford University in computer
science. His background includes work in artificial intelligence,
automated reasoning, programming languages and models, and
data management and search systems.
SAPPHIRe NOW + SAP teched Madrid 7
8. AGeNDA At A GLANCe
tuesday, November 8
8:00 a.m.–7:00 p.m. technology Innovation Campus Hall 10
8:30 a.m.–7:00 p.m. SAP teched educational Hall 10 and North
Breakout Sessions Conference Center
11:00 a.m.–7:00 p.m. SAP teched Hall 10
Meet-the-Speaker Pods,
expert Networking Lounge
12:00 noon–2:30 p.m. Lunch Hall 10
6:30 p.m.–7:00 p.m. Demo Jam Reception Hall 5
7:00 p.m.–8:30 p.m. Demo Jam Session
Wednesday, November 9
8:00 a.m.–7:00 p.m. technology Innovation Campus Hall 10
8:00 a.m.–7:00 p.m. Mobility Campus, Hall 9
Business Analytics Campus,
Partner exhibition
8:00 a.m.–7:00 p.m. “Run Better” Campus, Hall 7
exhibiting Partners
9:00 a.m.–10:30 a.m. General Session – Hall 5
SAP executive Keynote Speaker
Jim Hagemann Snabe,
Co-CEO of SAP
11:00 a.m.–7:00 p.m. SAPPHIRe NOW theaters Halls 7 and 9
Microforum Sessions
11:00 a.m.–7:00 p.m. SAP teched Hall 10
Meet-the-Speaker Pods,
expert Networking Lounge
11:00 a.m.–9:15 p.m. SAP teched educational Hall 10 and North
Breakout Sessions Conference Center
11:00 a.m.–6:00 p.m. Spotlight theater Sessions Hall 7
12:00 noon–1:00 p.m. Meet Our exhibitors Halls 7 and 9
12:00 noon–2:30 p.m. Lunch Halls 7, 9, and 10
8
9. AGeNDA At A GLANCe
thursday, November 10
8:00 a.m.–7:00 p.m. technology Innovation Campus Hall 10
8:00 a.m.–7:00 p.m. Mobility Campus, Hall 9
Business Analytics Campus
8:00 a.m.–7:00 p.m. “Run Better” Campus, Hall 7
Partner exhibition
9:00 a.m.–10:30 a.m. General Session – Hall 5
SAP executive Keynote Speaker
Vishal Sikka,
SAP Executive Board Member
Leading Technology and
Innovation
11:00 a.m.–7:00 p.m. SAPPHIRe NOW theaters and Halls 7, 9, and 10
Microforum Sessions, and North
SAP teched educational Conference Center
Breakout Sessions
11:00 a.m.–7:00 p.m. SAP teched Hall 10
Meet-the-Speaker Pods,
expert Networking Lounge
11:00 a.m.–6:00 p.m. Spotlight theater Sessions Hall 7
12:00 noon–1:00 p.m. Meet Our exhibitors Halls 7 and 9
12:00 noon–2:30 p.m. Lunch Halls 7, 9, and 10
8:00 p.m. Celebration Night Palacio de
Deportes
SAPPHIRe NOW + SAP teched Madrid 9
10. eSSeNtIALS
Session types and Policies
Maximum Classroom Capacity
Session capacity for classrooms is strictly limited to the seating
capacity of a room. We do not permit overcrowded or standing-
room-only classrooms.
Reserved Seating
SAP teched Hands-On Workshops – Open only to SAP teched
full conference attendees
In two-hour and four-hour hands-on workshops, two students
share one laptop. Full conference attendees may reserve up to two
workshop seats. Advance sign-up is required for reserved seating.
The cutoff for reserving seats is 8:00 p.m. the evening before the
workshop. Registrants must claim their reserved seats before the
start of a hands-on workshop. Visit www.sapteched.com/emea
/edu_sessions to reserve your workshop seats.
Important: We reserve the right to release any unclaimed seat at the
scheduled start of a hands-on workshop, so plan to arrive early.
Arriving even one minute late may result in forfeiture of your seat.
SAP TechEd full conference registrants may attend any hands-on
workshop with open seats at the start of the workshop on a first-
come, first-served basis.
For questions about your hands-on workshop schedule on-site,
visit the session assistance counter.
Open Seating
The following activities and sessions are open on a first-come, first-
served basis. Adding these sessions to your personal agenda does
not guarantee a seat. Unless otherwise noted, the activities and
sessions are open to SAPPHIRE NOW and SAP TechEd attendees.
10
11. eSSeNtIALS
SAP teched
Lecture Sessions in Hall 10 (One and two Hours)
Lectures in the four open theaters (L1–L4) are open to all attendees.
Lecture sessions offered in the classrooms in L5–L11 are open only
to SAP TechEd attendees.
Meet-the-Speaker Pods
Speaker pods feature a different topic every one to two hours that
complements lecture sessions and hands-on workshops. Stop by
any time within the speaker’s scheduled pod hours to follow up with
the speaker, review topic road maps, and get your questions answered.
expert Networking Sessions
Our 30-minute expert networking sessions feature small, interactive
discussions. For more information, see page 18 or visit the reception
desk.
SAPPHIRe NOW + SAP teched Madrid 11
12. eSSeNtIALS
SAPPHIRe NOW
20-Minute Presentations
SAPPHIRE NOW delivers specific benefit statements illustrated by
our customers in just 20 minutes. Each presentation is followed by
a 20-minute discussion with the speakers in a nearby room, giving
you the freedom to dive deeper into the subject or move on to
another topic.
30-Minute Panel Discussions
These sessions give you an opportunity to hear multiple perspec-
tives on a topic, delivered by some of the world’s leading authorities.
Like the 20-minute presentations, each panel discussion is followed
by a 20-minute Q&A session with the presenters.
Demo Stations and Discussion tables
Here’s your chance to see the solutions you’ve been hearing about
– with guidance from an SAP specialist. Meet one-on-one with an
SAP expert, or sit and delve deeper into a solution with a small
group of your peers. Take advantage of this unique opportunity to
ask detailed questions about our solutions and your business.
Microforums
This highly popular format is a 45-minute, single-topic discussion
with your peers. These interactive roundtable discussions focus on
a specific story and encourage interaction with the guests at the
table. No slides are involved. Discussion is facilitated by one or two
hosts from SAP and members of our community. Sessions tend to
be crowded. Plan ahead if there is a topic you are eager to discuss.
Also make note that the more popular sessions are repeated.
test-Drives
Nothing can substitute for actually putting your hands on the software.
Experience SAP solutions at the walk-up stations in each campus.
Staff will be on hand to assist if you have any questions.
12
13. SAPPHIRe NOW
Explore campuses in business analytics, mobility, “Run Better,” and
technology innovation. Each campus is divided into topic areas to
help you quickly identify the content most important to you.
Business Analytics Campus
Business analytics offer incredible value and insight. To help you
evaluate the impact on your business, we’ve unified sessions and
information within a single campus. The campus is organized into
eight topic areas:
• Business intelligence
• Data warehousing
• Enterprise information management
• Enterprise performance management
• Governance, risk, and compliance
• Industries
• Lines of business
• Small businesses and midsize companies
Mobility Campus
Accelerate your business with mobile solutions from SAP and
Sybase, an SAP company. This campus offers more than 100 state-
of-the-art mobility applications and solutions, along with numerous
presentations and opportunities to interact with mobility experts.
Topic areas include:
• Mobility platform
• Mobility strategy
• Device management and security
• Mobile applications
• Mobile commerce
• Messaging
SAPPHIRe NOW + SAP teched Madrid 13
14. SAPPHIRe NOW
“Run Better” Campus
This campus showcases how the SAP solution portfolio can help lines
of business in companies of all sizes and in all industries. Organized
around the work streams of our customers, topic areas include:
• Designing great products and managing assets
• Managing sustainable manufacturing
• Optimizing supply chain and procurement
• Delivering exceptional customer experiences
• Managing core business and subsidiary functions
• Showcase industries
• Test-drive: On-demand solutions for lines of business
• Test-drive: Solutions for small businesses and midsize companies
technology Innovation Campus
Technology and innovation power everything we do. Learn about the
latest advances in SAP technology, and how strategic innovations
such as cloud and in-memory computing will transform business
and IT. This campus is designed to give you hands-on access to our
current and future generation of technology solutions, and to give
you access to experts who can help you understand and plan how to
operate, adapt, and collaborate better. The campus includes:
Test-drive areas:
• In-memory computing
• Mobility
• Cloud computing
• SAP NetWeaver
• Data management
• SAP Labs and SAP Research
Discussion tables:
• Technology overview
• Technology deployment
• Business process management and integration
• Application lifecycle management
• Custom development
• Security and identity management
14
15. ADDItIONAL SAP ReSOuRCeS
Spotlight theater
The Spotlight Theater, hosted by award-winning and veteran
BBC World News presenter Aaron Heslehurst, provides a platform
for cutting-edge, real-world business and technology topics such
as business analytics, in-memory computing, and mobility. Live
from Hall 7 and streaming live globally via the online platform,
the exciting lineup of sessions includes customer perspectives,
SAP experts, and discussion panels with subject-matter specialists.
Please refer to the agenda builder for complete programming
details, including schedules and speakers.
Meet Our Customers
The Meet Our Customers Pavilion offers SAP customers a unique
opportunity to network with SAP reference customers and hear first-
hand about their challenges and successes. In an open discussion
format, you can ask your questions and exchange experiences in
face-to-face meetings. Stop by the pavilion in Hall 8 and see the
numerous roundtables and one-on-one meetings that are available
for you to attend. While here, visit the Explore Customer Stories
desk and view written and video testimonials about the experiences
of small and midsize companies with their SAP projects.
SAPPHIRe NOW + SAP teched Madrid 15
16. ADDItIONAL SAP ReSOuRCeS
SAP MaxAttention™ Lounge
The lounge, with its casual seating, meeting tables, and meeting
rooms, is the central place for SAP MaxAttention customers and
prospects, SAP Active Global Support colleagues, and others. It
offers a comfortable, relaxed environment for building relationships,
sharing experiences, and networking with other SAP MaxAttention
customers and SAP On Thursday, November 10, meet-the-expert
.
sessions will be conducted in the SAP MaxAttention Lounge. Each
interactive strategy session provides key information on how SAP
Active Global Support can help you maximize your organization’s
success. Stop by to get more information about our services and to
meet SAP Active Global Support colleagues and your peers. The
SAP MaxAttention Lounge is located in Hall 8 near the Meet Our
Customers area and next to the SAP Services Lounge.
SAP Services Lounge
Customers are invited to visit the SAP Services Lounge during
SAPPHIRE NOW. Meet services and education experts for informal
networking and to learn more about maximizing your SAP invest-
ment. Gain insights about how the SAP Services organization can
enable you to quickly adopt innovation into your business with
services that help you develop strategies, implement software,
educate employees, and operate your SAP software environment.
The lounge is located within the “invitation only” area in Hall 8.
Contact your services account manager to meet in the SAP
Services Lounge.
16
17. ADDItIONAL SAP ReSOuRCeS
executive Meeting Center (eMC)
The Executive Meeting Center (EMC) provides high-touch, uniquely
personalized, executive-level dialogue sessions. Staffed by SAP
industry, solution, and value engineering experts, EMC meetings
are requested via account executives on behalf of their customers.
The request process ensures that we align the right support team
for each customer meeting. EMC appointments are requested by
account executives using the central scheduling system called
Customer Care Tool (CCT). Sessions will be confirmed in advance of
SAPPHIRE NOW and will appear in the attendee’s personal agenda.
eMC Neighborhoods
• Executive Meeting Center – Customer meetings booked by
account executives via CCT with SAP subject-matter experts
• Managing Director Offices – Please note that meetings in
the dedicated offices must be scheduled directly with the
executive assistants of the executives.
• SVP Executive Offices – Please note that meetings in the
SVP offices must be scheduled directly with the executive
assistants of the SVPs.
eMC Hours and Location
Wednesday, November 9, and Thursday, November 10
7:30 a.m.–8:45 a.m. Doors are open Hall 8
8:45 a.m.–10:45 a.m. Closed during keynote Hall 8
10:45 a.m.–7:00 p.m. Doors are open Hall 8
ecosystem and Channels
Ecosystem and Channels is a hub for business activity where
partners can meet with SAP executives for one-on-one discussions
and where they can informally network with the SAP ecosystem
and channels team. They also can attend microforum sessions
designed just for partners, where they will get the latest information
about how their organization can work with SAP to help customers
achieve maximum results. In addition, it’s a central location where
all SAPPHIRE NOW attendees can get information about partner
sessions and demos taking place in other campuses and on the
show floor.
SAPPHIRe NOW + SAP teched Madrid 17
18. SAP teched
SAP teched Clubhouse
Hall 10
Tuesday–Thursday • 11:00 a.m.–7:00 p.m.
Visit SAP TechEd to experience the latest in SAP technology and
meet face-to-face with some of the best minds in the industry.
Learn how the SAP ecosystem provides a unique approach to
harnessing collective knowledge. Find out how others – just like you
– are expanding their capabilities and maximizing their impact
through this ecosystem. Or simply take a break, relax, and recharge
while enjoying an espresso at the Café.
The following features and activities are open to all SAP TechEd and
SAPPHIRE NOW conference attendees.
expert Networking Lounge
WHEN PEOPLE MEET, REAL COLLABORATION STARTS!
Meet and chat with technical gurus and thought leaders who have
achieved excellence through their use of SAP technology solutions
and SAP ecosystem initiatives. During 30-minute, face-to-face
sessions, a wide variety of experts will host open discussions on
specific topics, answer questions, or just spend quality time net-
working with you and other conference attendees. Experts include
speakers for SAP TechEd, SAP mentors, Demo Jam finalists, SAP
executives, and SAP partners, among others. Add the expert net-
working sessions that interest you most to your personal agenda.
Please note that seating is limited and available on a first-come,
first-served basis to allow for an interactive experience among the
participants.
theater Lecture Sessions
Attend one-hour and two-hour lecture sessions showcasing tech-
nical road maps and SAP technology strategy. Hear from SAP
customers who will demonstrate their best tips and tricks from
real-life use cases. Partners also step out of their booth to go
in-depth on their latest solutions that complement your SAP
technology portfolio.
18
19. SAP teched
Meet-the-Speaker Pods
Dive deeper into educational session topics and get questions
answered. Speaker pods feature a different topic every one to two
hours that complements educational lectures and hands-on work-
shops as well as highlights road maps discussed during the sessions.
Add pod topics to your personal agenda, and then stop by to meet
with the speakers any time during their scheduled hours. If the pod
is busy when you arrive, try again later.
Interactive Stations
Interactive stations feature key SAP services, programs, and initia-
tives that you need to fully leverage the power of the SAP ecosystem.
Services Innovations for Driving Businesses Faster
Visit us and see rapid deployment of operational reporting with SAP
ERP and SAP HANA, for faster implementations in a fraction of the
time you would expect. Take a look at demonstrations of innovative
mobile applications, and find out how SAP Landscape Transformation
software and services can help you optimize your landscape and
improve flexibility to respond to changing business structures. With
services to design and implement mobility and in-memory com-
puting, we make sure that you have the right strategy for success.
And we don’t stop when you go live. The SAP Education organization
provides flexible remote training to optimize end-user knowledge of
your new solutions. Take a test-drive and see how the SAP Services
organization can help make IT the driving force in business change.
Heroes: Application Lifecycle Management
Heroes are people who leverage new functionality in the SAP
Solution Manager 7.1 application management solution. They use
application incident management and root cause analysis to track
down the source of system issues and to control changes to operate
their core business processes along the application lifecycle. Learn
how the experts use SAP Solution Manager 7.1 to manage their
production systems. Stop by and find out how you can benefit from
training and working with our SAP Solution Manager subject-matter
experts to become a hero. For more information, go to www.sap.com
/education/e2e and www.service.sap.com/supportstandards.
SAPPHIRe NOW + SAP teched Madrid 19
20. SAP teched
SAP Solutions for Small and Midsize Companies
Think SAP is only for large companies? For the first time ever at
SAP TechEd, we offer a new interactive station dedicated exclusively
to IT professionals and partners of small and midsize companies
and subsidiaries of large enterprises. Whether you are looking for
solutions to help you run your entire business better or to integrate
your smaller subsidiaries across multiple geographies, SAP offers
a portfolio of software solutions that you can implement in weeks,
on a small budget, and even with no in-house IT staff. Come and
experience the breadth and depth of SAP Business All-in-One solu-
tions, the SAP Business ByDesign solution, the SAP Business One
application, and SAP BusinessObjects Edge solutions, and start
transforming your business today.
SAP Community Network
According to a recent Fast Company expert blog, “SAP has quietly
built a B2B social media juggernaut that puts most . . . to shame on
just about any measure.”1 SAP Community Network is the social
network for SAP professionals. Over 2 million members visit this
vibrant online community to learn, connect, and share, building an
invaluable personal network. Members of the community can solve
a problem, contribute, learn, network, and build their reputation.
Visit the community interactive station to get a sneak preview of
our new platform. Join the conversation in our mobile, business
analytics, on-demand, and SAP HANA appliance software commu-
nities. Become a member or update your membership and extend
the learning experience of SAP TechEd all year long.
Innovative Solutions for Cloud Computing from SAP and Partners
Experience how resources become more flexible and adjustable
when they are deployed in the cloud. See how SAP Business
ByDesign lets you manage key business functions within a single
on-demand software solution. Learn how SAP partners can help
easily provision SAP solutions in the cloud. Hear about successful
customer implementations of cloud computing, and see how to
transform a traditional IT infrastructure into a cloud environment.
1. Drew Neisser, “9 Ways to Measure The (Actual) Success of Your
Social-Media Community,” Fast Company, August 3, 2011.
20
21. SAP teched
Innovative Solutions for Mobility, Business Analytics, and More
from SAP and Partners
Test-drive the newest and hottest applications from SAP and part-
ners, including solutions for mobility, business analytics, in-memory
computing, and rapid deployment. Play with mobile applications that
help you increase productivity, handle critical tasks, and make deci-
sions in real time. Explore solution extensions from SAP that can help
your organization improve day-to-day IT operations, more easily
implement or upgrade SAP applications, and increase employee
productivity, helping your organization become a better-run business.
Discover the power of real-time analytics and explore how it’s driving
business opportunities once considered impossible to achieve.
Resources for Partners to Harness SAP Innovations
If you’re an SAP partner developing solutions or offering services
to SAP customers, stop by and learn about all of the programs and
resources available to help you take advantage of the latest SAP
innovations. Get a snapshot of SAP technical enablement opportu-
nities and initiatives available to partners. Drive bigger results with
SAP guidelines for best-built applications that integrate with SAP
Business Suite software. Maximize the value of software certifica-
tion with the SAP Integration and Certification Center. Find out
how new technology innovations from SAP can benefit your own
solutions, products, and services.
experience the Renovated SAP Help Portal
SAP Help Portal (see help.sap.com) has been offering product docu-
mentation for almost all versions of SAP products for 10 years. With
approximately 5 million visitor sessions every month, it is well known
to customers, partners, and consultants. Stop by the SAP Help Portal
interactive station and explore the improvements of the renovated
SAP Help Portal. These include more extensive knowledge provision-
ing, enhanced search and navigation, and improved knowledge
discovery of related content, all of which make SAP Help Portal a
comprehensive, state-of-the-art knowledge base for SAP products.
SAPPHIRe NOW + SAP teched Madrid 21
22. SAP teched
engage with the Hasso Plattner Institute
Do you want to learn about the concepts behind in-memory, column-
oriented database technology? The impact of column-oriented
databases on enterprise application development? How in-memory
database technology can be used within an on-demand deployment?
The latest prototypes that leverage modern database technology?
If yes, then come to the Hasso Plattner Institute (HPI) interactive
station. The Hasso Plattner Institute is a university institution based
in Potsdam, Germany, and Stanford, California. Its bachelor and
master programs are ranked first among all computer science
programs in Germany, Austria, and Switzerland.
SAP teched Live Studio
Catch interviews filmed in the open SAP TechEd Live studio, where
SAP executives, speakers, demo jammers, and other experts will be
streamed live. Tell your colleagues to tune in this week for interviews,
keynotes, and lectures. After the conference, catch up on what you
missed and watch highlights and behind-the-scenes videos at
www.sapteched.com/online.
SAP Mentors
SAP mentors are the top community influencers in the SAP
ecosystem. They are experts on an SAP product or service, and they
engage in collaborative activities to improve or influence their area
of expertise within the SAP ecosystem. Throughout SAP TechEd, look
for mentors, who will be wearing navy-blue shirts with a number and
a Twitter handle on the back. Find out more about this exciting,
influential group, and learn what it takes to become a mentor.
22
23. SAteLLIte BOOtHS
Mobility Partner Showcase
SAP partners are readily adopting Sybase® Unwired Platform and
have developed many mobile apps for industry verticals and line-
of-business customers. To view a sampling of what’s available and to
see how the SAP ecosystem can help you harness the transforma-
tional power of mobile apps, stop by the Mobility Partner Showcase in
the SAPPHIRE NOW Mobility Campus. A schedule of demo sessions
for partner apps is available in the agenda builder. Don’t forget to
update your personal agenda with the sessions that are right for you.
usability test Center
SHAPE THE FUTURE OF SAP SOFTWARE
SAP is offering an exclusive opportunity for you to evaluate early
prototypes and products from various SAP software development
areas. Participate in a 90-minute usability test session and have
direct access to user-interface designers and developers. Visit us
on-site at the usability testing registration desk on level 1, above
general conference registration (refer to the floor plan), to learn
more and sign up for your test session.
Global Sponsorships
Across the world of sport, art, and entertainment, SAP is proud to
support world-class teams, athletes, and artists. Come and see how
SAP’s portfolio of corporate sponsorships solves real problems and
helps individuals, teams, and organizations from the world of sports,
arts, and entertainment run better. This year, the SAP-sponsored
Sailing Team Germany will be on-site to demonstrate how SAP is
helping sailors chart a winning strategy for the 2012 Olympics – and
beyond. Visit Global Sponsorships in Hall 7, Entrance Area, while at
SAPPHIRE NOW.
In-Memory Showcase
Experience the power of the SAP HANA platform on the big screen.
Browse through interactive reports on a 100-inch screen in an entirely
new way. With the wave of your hand, you can control 3 billion rows
of data with lightning-fast response time.
SAP Smart Stats experience
Insight, not just statistics. Experience business analytic solutions
from SAP for yourself – and enhance your knowledge and enjoyment
of the 2011 European football season at the same time. Go to the
kiosk by the Spotlight Theater in Hall 7 or look for the roving cart in
Hall 10 to sign up for the experience. You can also visit the experience
at http://smartstats.sap.com.
SAPPHIRe NOW + SAP teched Madrid 23
24. SAteLLIte BOOtHS
Asociación de usuarios de SAP españa
Asociación de Usuarios de SAP España (AUSAPE), founded in 1994,
is a nonprofit organization that brings together more than 380 SAP
customers and partners with the goal of encouraging the interchange
of mutually relevant information about SAP products and services,
establishing relationships with other associations and professional
groups, and promoting the dissemination of information about all
aspects related to SAP.
To achieve its goal, AUSAPE has started several initiatives, such as
the creation of work groups on different functional areas of SAP
products, specialized forums in AUSAPE’s Web site, in-depth
technology-focused events, and a ramp-up laboratory with specific
agreements with SAP and universities to facilitate access to SAP
training. AUSAPE is also part of SAP User Group Executive Network
(SUGEN), Asociación Usuarios SAP IberoAmerica (AUSIA), and
International Customer Competence Center (ICCC).
Visit AUSAPE at the Country Lounges area in Hall 9 and see what
AUSAPE can offer you. And visit us on the Web at www.ausape.es.
SAP Shop
SHOW YOUR SAP COLORS WITH PRIDE!
Visit the SAP shop, and check out the latest in SAP-branded
merchandise. You’ll find a wide assortment of items, from shirts and
caps to outdoor gear to a variety of gifts for work, sport, and leisure.
Some of our most popular items last year included luggage tags,
key rings, USB memory sticks and other high-tech items, business-
card holders, and other great offerings. The SAP shop is located in
Hall 10. Or you can visit the SAP shop online at
http:/ /global.sapmerchandise.com.
WIS Publishing
WIS Publishing is the leading independent provider of information
for those who deploy, manage, support, configure, and customize
SAP solutions. More than 200,000 professionals worldwide rely on
products and events from WIS Publishing to improve their company’s
ROI in information technology. Visit WIS Publishing in Hall 10 while
at SAPPHIRE NOW or on the Web at www.wispubs.com.
24
25. eVeNING eVeNtS
Demo Jam
Tuesday, November 8
6:30 p.m. –7:00 p.m. Demo Jam Reception Hall 5
7:00 p.m.–8:30 p.m. Demo Jam Session Hall 5
During the summer, SAP customers, partners, and employees
submitted proposals to demo their new, electrifying technologies
or applications at Demo Jam. SAP TechEd is the place where the
finalists will shine. Join SAP executives and thousands of cheering
techies to watch the most impressive live demos hit the stage in
Madrid. See them compete for the ultimate glory – to earn the
audience’s vote as best demo of the night.
Check the SAP TechEd conference Web site for complete
information at www.sapteched.com/emea/activities/demojam.htm.
2011 finalists
• AirKiosk – Maxim Drabkin and Guy Soffer, SAP
• An SAP Gamification Platform and an Illustration Leveraging
a Forecasting Client – Wilfrid Real, IBM; Patrick Duverger,
City of Antibes, France; David Trastour, SAP
• Save the Planet and Save Money – John Astill, SAP
• Real-Time Condition-Based Maintenance Leveraging SAP HANA
– Arne Schramm and André Preußner, SAP
• AppOS – Web Dynpro Applications by Design – Oliver Merk and
Markus Beck, Deliance
• A Mobile Tool for Education Services – Robert Noce and Lalit
Canaran, Sybase, an SAP company
25
26. eVeNING eVeNtS
SAP Celebration Night
Thursday, November 10
8:00 p.m.–11:00 p.m., Palacio de Deportes
SAP, together with Deloitte, present an
evening with Cirque du Soleil® and Anastacia
www.deloitte.com/sap
After informative presentations, sessions, and meetings, the cele-
bration night offers you the perfect way to enjoy an outstanding
opening high-energy performance and a fantastic concert.
Cirque du Soleil
Cirque du Soleil offers a dramatic mix of circus arts and street
entertainment that will amaze and delight. Coming from all sides,
highly skilled performers, defying gravity, will dazzle you, making
daring feats look easy.
Beginning in 1984 with a group of 20 street performers, Cirque du
Soleil now features more than 5,000 employees, including 1,300
artists. The company is a world-famous organization whose mission
is to evoke the imagination, invoke the senses, and provoke the
emotions of people around the world.
We are proud to support Cirque du Soleil’s continuous innovation
and reinvention of live entertainment. We hope that you enjoy this
special Cirque du Soleil performance, exclusively put together for
SAPPHIRE NOW + SAP TechEd Madrid.
26
28. eVeNING eVeNtS
Anastacia
With her powerful and soulful voice, Anastacia’s debut album Not
That Kind sold over 5 million copies worldwide. With songs including
“I’m Outta Love” and “Not That Kind,” it instantly became a best
seller and made Anastacia an international superstar. It was the
start of what would be Anastacia’s remarkable career.
Freak Of Nature, Anastacia’s second album released in 2001, sold over
4.5 million units, going multiplatinum in more than 14 countries. Her
third, self-titled album, Anastacia, became one of 2004’s best-selling
international LPs and went on to push her total career sales to over
16 million. Anastacia launched her first ever sold-out European concert
tour, playing in front of more than 1 million fans across 25 countries.
Since then, Anastacia has received in excess of 225 gold, platinum,
or multiplatinum awards in 31 countries across her career. Her self-
titled album remained at #1 on the Pan European sales charts for an
incredible 13 weeks.
Anastacia is also the winner of numerous awards, including MTV
Europe Awards, NRJ Music Awards (France), World Music Awards,
and the Marie Claire Woman of the Year Award. Her performance at
SAPPHIRE NOW + SAP TechEd Madrid promises to be unforgettable.
28
29. eVeNING eVeNtS
Celebration Night Venue
Palacio de Deportes de la Comunidad de Madrid
Avenida Felipe II, S/N
28009 Madrid
Conference Badge
Your official conference badge is required for admission.
Shuttle Bus Service
Complimentary shuttle bus service is available from conference
hotels to Palacio de Deportes. Schedules will be posted at the hotels
with departure times. Shuttle service continues for 60 minutes after
the end of the concert.
8:00 p.m. Doors open
Cool drinks, cocktails, and delicious party food
will be available during the event.
9:00 p.m. Showtime
10:45 p.m.–11:45 p.m. Shuttle buses return to convention hotels.
SAPPHIRe NOW + SAP teched Madrid 29
30. StAy CONNeCteD
Access the Latest Conference Information
• Mobile on-site guide: Get conference highlights, the agenda,
session details, and more in the mobile on-site guide at
http://bit.ly/SAPMadridMobile. The mobile on-site guide help
desk is located with the W-LAN help desk in the entrance area.
Thanks to our mobile guide sponsor, Deloitte.
www.deloitte.com/sap
• Information stations: View an interactive map and guide to the
overall event by visiting information stations on the SAPPHIRE NOW
show floor.
• Internet kiosks: Access the latest conference information,
schedule changes, and your personal agenda at Internet kiosks
available throughout the venue. Please limit your time at the
Internet kiosks to 10 minutes when others are waiting.
QR Codes
Have a smart phone? We’ve added QR codes to event signage so
you can scan and instantly get more information and access
evaluations for mobile sessions. If you don’t have a QR code reader
on your phone, search for one in your smart phone’s app store and
download it now so you’ll be ready.
30
31. StAy CONNeCteD
Get Social @SAPPHIReNOW and @SAPteched
SAPPHIRE NOW and SAP TechEd Madrid are more “social” than ever,
with an expanded social media experience connecting conference
attendees with thousands of online participants. Follow the links
below and participate in our social media programs. If you are not
sure how to set up social media channels on your mobile device,
visit the Content Guidance desk where someone will assist you.
• Twitter: www.twitter.com/sapphirenow and
www.twitter.com/sapteched
– Follow us @sapphirenow and @sapteched for news and
event updates
– Use hashtag #sapphirenow and #sapteched when
tweeting about the event
• “Like” us on Facebook: www.facebook.com/SAPPHIRENOW
and www.facebook.com/SAPTechEd
• Find us on YouTube and LinkedIn
For details on our social media programs, visit
www.sapphirenow.com/madrid/Social_Media.html and
www.sapteched.com/emea/about/socialmedia.htm.
Wireless Access
SAP has partnered with IFEMA (Feria de Madrid) to provide
attendees with complimentary wireless Internet access. You must
supply your own wireless equipment. To access the network, go to
your wireless properties and search for available networks. Select
the IFeMA network and connect. Then launch your Internet browser.
To enable us to provide the best possible wireless service, please do
not use devices like MiFis, personal access points, hubs, and switches.
These will jam the airwaves for attendees, demos, and sessions.
Important: For technical support with your wireless access, please
contact the W-LAN help desk located between the check-in desks
in the main entrance area near the elevators.
Reminder: Silence your Mobile Phone
As a courtesy to others, please silence your phone during sessions.
SAPPHIRe NOW + SAP teched Madrid 31
32. tHANK yOu
Visit with participating technology, software, consulting,
and implementation experts for SAP software, as well as
service and support providers, while at SAPPHIRE NOW
and SAP TechEd. Explore opportunities and discover the
best solutions to meet your organization’s key challenges.
The innovative products, services, and fresh perspectives
offered at SAPPHIRE NOW and SAP TechEd can energize
your organization’s growth. See the list below of all exhibit-
ors and their location on the show floor. We especially
would like to extend recognition to the top-level exhibitors.
Please take time to visit with all exhibitors while in Madrid.
32
33. exHIBItORS
Accenture is a global management consulting, technology services,
and outsourcing company with more than 223,000 people serving
clients in over 120 countries. Combining unparalleled experience,
comprehensive capabilities across all industries and business
functions, and extensive research on the world’s most successful
companies, Accenture collaborates with clients to help them become
high-performance businesses and governments. With a 30-year
history developing and delivering SAP services – and a team of
31,000+ skilled professionals – Accenture helps clients adopt and
extend technology to drive business change and achieve their busi-
ness goals. The company generated net revenues of US$21.6 billion
for the fiscal year ending August 31, 2010.
CSC is a global business- and technology-enabled services power-
house. An SAP global services partner and an SAP-certified provider
of hosting services, CSC performs full-spectrum consulting and SAP
solution integration as well as application maintenance. CSC focuses
on helping customers effectively use SAP solutions to achieve their
strategic goals. Its solutions combine industry expertise, intellectual
property, and technology in a way that achieves real business results.
CSC’s approach has kept the company at the forefront of its industry
for half a century. The company has been recognized as a leader in
the industry, including being named by Fortune magazine as one of
the world’s most admired companies for information technology
services (2010). Headquartered in Falls Church, Virginia, CSC has
approximately 94,000 employees worldwide and revenue of over
US$16.1 billion.
Deloitte is a leading global professional services firm that provides
audit, tax, consulting, and financial advisory services to public and
private clients across multiple industries. With a globally connected
network of member firms in more than 150 countries, Deloitte brings
world-class capabilities and deep local expertise to help clients
succeed wherever they operate. Deloitte offers true added value to
any multinational, large-enterprise, or midmarket SAP customers
requiring implementation of SAP ERP, SAP Business Suite, or busi-
ness analytic solutions. Deloitte has advanced tools and accelerators,
vast industry expertise, and unrivaled experience in SAP offerings.
Whether you’re planning a first-time implementation of ERP software,
analytics, or mobility software; a version upgrade; or a complex
system overhaul, you’ll get 360-degree service from Deloitte.
SAPPHIRe NOW + SAP teched Madrid 33
35. exHIBItORS
At HP we believe technology can create new possibilities for people
around the world – from high school students and soccer moms to
budding entrepreneurs, government officials, and business execu-
tives. We’re the largest IT company on the planet, with 304,000
employees working in approximately 170 countries around the world.
And we are able to leverage our size and scope to deliver real value
in the products and services we offer. Our healthcare solutions are
helping hospitals reduce errors and insurers bring down costs. Our
TouchSmart products are helping individuals with autism communi-
cate for the very first time. Our digital printing solutions are revolu-
tionizing the publishing industry by allowing publishers to print indi-
vidual books on demand. And that’s just the beginning. We never
stop exploring and we never stop at impossible. And we can’t wait
to show you what we think of next.
The SAP and IBM alliance reflects almost 40 years of leadership
based on continuous collaboration, innovation, and service. The
result of this close relationship is a “best of both worlds” portfolio that
helps companies realize immediate business value and sustainable
growth by improving processes and enhancing efficiencies. IBM holds
several SAP benchmark world records with its leading technology
platforms. IBM has been awarded over 20 SAP Pinnacle Awards to
date. IBM software offerings are well integrated with SAP Business
Suite applications, receiving more than 170 certifications by SAP .
Visit the IBM booth to experience and discover more about cloud
computing, dynamic infrastructure, business and technology
consulting, and IBM’s top-performing technology for the SAP HANA
platform and SAP BusinessObjects analytic applications. Find out
how you can power your SAP environment with IBM.
eMC Corporation is a global leader in enabling businesses and
service providers to transform their operations and deliver IT as a
service. Fundamental to this transformation is cloud computing.
Through innovative products and services, EMC accelerates the
journey to cloud computing, helping IT departments to store,
manage, protect, and analyze their most valuable asset –
information – in a more agile, trusted, and cost-efficient way.
SAPPHIRe NOW + SAP teched Madrid 35
36. exHIBItOR INDex
Company Booth uRL
Accenture 912+913 www.accenture.com
AGENTIL SA 710 www.agentil.com
ANCILE Solutions Inc. 705 www.ancile.com
Arch 932 www.arch-global.com
Atos 927 www.atos.net/en-us
Basis Technologies 714 www.basistechnologies.com
International Ltd
BearingPoint GmbH 713 www.bearingpointconsulting.com
BI Excellence Software GmbH 909 www.biexcellence.com
BlackLine Systems 724 www.blackline.com
Capgemini 920 www.capgemini.com
CIBER AG 723 www.ciber.com
Cisco Systems Inc. 903 www.cisco.com/go/sap
ClickSoftware 919 www.clicksoftware.com
Cognizant Technology Solutions 701 www.cognizant.com
CONIM Group LLC 725 www.conim.com.ua
Crossgate AG 733 www.crossgate.com
CSC 739 www.csc.com
Defiance Technologies Limited 929 www.defiance-tech.com
Deloitte 915 www.deloitte.com/sap
EDB ErgoGroup 933 www.edbergogroup.com
eFax® 749 www.efaxcorporate.com
EMC Corporation 737 www.emc.com
EPI-USE 736 www.epiuse.com
Ernst & Young 910 www.ey.com
Every Angle 901 www.everyangle.com
FUJITSU 717 www.ts.fujitsu.com/sap
GK SOFTWARE AG 753 www.gk-software.com
HCL AXON 911 www.hcl-axon.com
Hewlett-Packard 905 www.hp.com
Hitachi Data Systems 908 www.hds.com
Hubwoo 720 www.hubwoo.com
IBIS Prof. Thome AG 750 www.ibis-thome.com
IBM 914 www.ibm-sap.com
Indra Sistemas S.A. 728 www.indracompany.com
Infosys 925 www.infosys.com
iRise 712 www.irise.com
ISEC7 Group 918 www.isec7.com
ITC InfoTech 904 www.itcinfotech.com
itelligence AG 704 www.itelligence.ag
Kofax Inc. 703 www.kofax.com
KPS AG 740 www.kps-consulting.com
Landis+Gyr AG 751 www.landisgyr.com
Levi, Ray & Shoup Inc. 732 www.vpsx.com
Libelle AG 735 www.libelle.com/en
36
37. exHIBItOR INDex
Company Booth uRL
Micro Focus 708 www.microfocus.com
Microsoft 702 www.microsoft.com
Motorola Solutions 924 www.motorolasolutions.com
Movilitas Consulting AG 926 www.movilitas.com
msc mobile GmbH & Co. KG 921 www.msc-mobile.com
Nakisa Inc. 706 www.nakisa.com
Neoris España S.L. 930 www.neoris.com
NetApp 727 www.netapp.com
OpenText Software GmbH 742 www.opentext.com
OR Soft Jänicke GmbH 718 www.orsoft.net
Oracle Corporation 730 www.oracle.com
PROS Revenue Management L.P. 709 www.prospricing.com
ReadSoft 744 www. readsoft.com
REALTECH 746 www.realtech.com
Red Hat 747 www.redhat.com
Redwood Software Inc. 731 www.redwood.com
Riverbed Technology 734 www.riverbed.com
ROFF 715 www.roffconsulting.com
SEEBURGER AG 752 www.seeburger.de
Software AG 716 www.softwareag.com
Stratesys Consulting 721 www.stratesys.es
Stratus Technologies 722 www.stratus.com
SUSE 748 www.suse.com
Syclo 928 www.syclo.com/sap
Syskoplan Reply 922 www.reply.it
Tata Consultancy Services 931 www.tcs.com
Limited
Teradata Iberia SLU 902 www.teradata.com
Tieto Corporation 917 www.tieto.com
T-Systems International GmbH 916 www.t-systems.com
UC4 Software GmbH 711 www.uc4.com
Unisys Corporation 741 www.unisys.com
United VARs 743 www.united-vars.com
Utopia Inc. 907 www.utopiainc.com
Vendavo Inc. 719 www.vendavo.com
Virtual Forge GmbH 906 www.virtualforge.com
Vistex GmbH 707 www.vistex.com
VMware Inc. 745 www.vmware.com/sap
Winshuttle 726 www.winshuttle.com
Wipro Technologies 729 www.wipro.com
WIS Publishing, publisher of Hall 10 www.wispubs.com
SAPinsider
Worksoft 738 www.worksoft.com
Zebra Technologies 923 www.zebra.com
SAPPHIRe NOW + SAP teched Madrid 37
38. CONFeReNCe LOGIStICS
The following section features general conference information and
services for SAPPHIRE NOW and SAP TechEd.
IFeMA
Feria de Madrid, North Entrance, 28042 Madrid, Spain
Tel.: 902 22 15 15
Intl.: (34) 91 722 30 00
Fax: (34) 91 722 58 01
E-mail: infoifema@ifema.es
Check-In Desk Hours (North entrance Area)
Sunday, November 6 10:00 a.m.–8:00 p.m.
Monday, November 7 8:00 a.m.–8:00 p.m.
Tuesday, November 8 7:30 a.m.–9:00 p.m.
Wednesday, November 9 7:30 a.m.–9:00 p.m.
Thursday, November 10 7:30 a.m.–7:00 p.m.
Conference Badge
A conference badge is required to access all SAPPHIRE NOW and
SAP TechEd Madrid conference activities. Please ensure that your
badge remains visible at all times. Do not misplace your badge or
lend your badge to anyone. Replacement cost of a lost badge is
equal to the cost of your conference registration fee.
Bar-Code Badge Scanning
Please be advised that the bar code on your badge contains data
submitted during the registration process (name, title, company,
address, phone, fax, and e-mail address). It is at your discretion that
you agree to provide your badge to any exhibitor for scanning, which
will allow the exhibitor to collect your information and use it for future
marketing purposes. You agree that SAP has no control, responsibility,
or liability associated with any exhibitor’s collection or use of your
information, and if you do not agree to such collection and use, then
do not provide or allow your badge to be scanned.
38
39. CONFeReNCe LOGIStICS
First Aid Station and emergencies
The first aid station is located on Level 1 of Hall 9; it is accessible via
the Avenida. Refer to the floor plan in this guide for the exact location.
In case of an emergency, call the Medical Care Hotline at
+49 6227 7 74112 to reach the on-site safety team. Alternatively,
alert any conference staff member or security representative.
Housing Services
If you have any questions regarding your hotel reservation, stop by
the housing desk located in the registration area (North Entrance).
Information Desks
The main information counter is in the Foyer of the North Entrance.
Additionally, you can get information from information desks in all
halls. For content-related questions, please refer to the Content
Guidance desk in the entrance area of Hall 9. See section floor plans
in this guide for the exact locations.
Information Stations
View an interactive map and guide to the overall event by visiting
information stations on the show floor.
Internet Kiosks
Access the latest conference information and schedule changes,
and update your personal agenda at Internet kiosks available
throughout the venue. Please limit your time at the Internet kiosks
to 10 minutes when others are waiting.
Luggage Storage and Coat Check
For your convenience, complimentary luggage storage and coat
check are available in Hall 10 (November 8–10) and in front of Hall 6
(November 9–10).
SAPPHIRe NOW + SAP teched Madrid 39
40. CONFeReNCe LOGIStICS
Personal and unattended Items
For the safety and protection of conference attendees and staff,
maintain control of your personal items at all times. All items brought
into IFEMA may be subject to search. Any item left unattended is
subject to confiscation. Please report any unattended item to the
nearest conference staff member or uniformed security officer.
Security Office and Lost and Found
The Security Office and Lost and Found are located in the entrance
area of Hall 9 and are open November 8–10.
transportation
Bus transportation will be provided November 8–10 to and from all
hotels that were bookable via the registration process. You will find
the morning departure times at the check-in desk of these hotels.
Transfer from IFEMA to these hotels will be 5:30 p.m.–7:30 p.m.,
Tuesday through Thursday. For detailed information, including any
updates, please refer to http://bit.ly/sapmadridshuttles.
Public transportation
For information about public transportation, please refer to
www.ctm-madrid.es (general), www.metromadrid.es/en (Metro)
Wireless Access
SAP has partnered with IFEMA to provide attendees with complimen-
tary wireless Internet access. You must supply your own wireless
equipment. To access the network, go to your wireless properties
and search for available networks. Select the IFEMA network and
connect. Then launch your Internet browser.
To enable us to provide the best possible wireless service, please do
not use devices like MiFis, personal access points, hubs, and switches.
These will jam the airwaves for attendees, demos, and sessions.
Important: For technical support with your wireless access, please
contact the W-LAN help desk located between the check-in desks
in the main entrance area near the elevators.
40
41. CONFeReNCe LOGIStICS
Mobile on-site guide: Get conference highlights, the agenda,
session details, and more in the mobile on-site guide at
http://bit.ly/SAPMadridMobile. The mobile on-site guide help desk
is located with the W-LAN help desk in the entrance area. Thanks to
our mobile guide sponsor, Deloitte.
QR Codes
Have a smart phone? We’ve added QR codes to event signage so
you can scan and instantly get more information and access
evaluations for mobile sessions. If you don’t have a QR code reader
on your phone, search for one in your smart phone’s app store and
download it now so you’ll be ready.
usage Guidelines for Cameras and Recording Devices
While we welcome and encourage the use of cameras and recording
devices, we do ask that you follow these guidelines:
• Be respectful. Ask permission of those whom you wish to record
or who are responsible for the content being shown. If they say
“no” or ask you to stop, please do so immediately.
• Be aware. There are some sessions where cameras and recording
devices are NOT allowed. Listen or watch for these announcements.
• Be courteous. Set up tripods, lights, or other equipment in a way
that is not disruptive or disturbing to any other participants.
• Save energy. There’s no need to capture an entire presentation,
demo, and so on. Much of the content will be available online on
our platforms.
• For professional press: check in with staff at the
Global Communications Center in Hall 8.
Nonsmoking Policy
IFEMA is a smoke-free facility.
SAPPHIRe NOW + SAP teched Madrid 41
42. NOteS
Disclaimer
All session information is subject to change.
SAP may record attendee’s image, photograph, and voice by any technology or means at the event
(“Recording”) and use it in various media for the event, advertising, or any other lawful purposes, and
attendee releases SAP from any claims resulting from such use of the Recording.
SAP shall not be liable for damages of any kind resulting from errors or omissions in its conference materials,
nor shall SAP be liable for any damages resulting from the use of its conference materials or other information
conveyed at SAPPHIRE NOW and SAP TechEd. SAP and IFEMA will not be responsible for any personal injury
or property damage arising from or in connection with attendance at SAPPHIRE NOW and SAP TechEd or
participation in any of the conference activities or events.
SAP and IFEMA assume no responsibility for any losses due to theft or loss of equipment and articles or
other personal property. SAP and IFEMA also reserve the right at their sole discretion and with no additional
liability to refuse entrance, immediately eject, and terminate the participation of any person whose conduct
is deemed objectionable, disorderly, or disruptive to SAP facility use, or in violation of any law.
,
SAP reserves the right to refuse or cancel any registration at any time with no liability other than refunding the
applicable registration fee.
42
