1. Local Search Rankings
@chiropractic

2. PubCon Las Vegas 2012

3. Who’s Here?
SEO Agencies
Independent SEOs
Small Business Owners/Employees
Local Search Specialists/Company Reps
…and a Los Angeles Chiropractor 

4. Our Goals
• Gain clout in your community
• Solidify your company as a reputable
and trusted local business
• Engage your customers to leave
positive reviews

5. Hi, my name is Michael
Chiropractor by choice, SEO by necessity.
@chiropractic

6. Identify Your Community
Employ someone (or team) to track data
and identify who you serve.
SEOs: Make this homework for clients!

7. Internal Questions
• What is our Social Media Policy?
• What is our Photo Policy?
• What is our Mobile Phone Policy?
• Where are we Strong/Weak?

8. External Questions
• How did you hear about us?
• Did you have any problems getting here?
• Did you use any gadgets to get here?
• Do you like your phone?
• Do you use the map features?

9. Customer Categories
• Power Users, Elites, Pit Bulls
• Garmin & GPS Users
• iPhone / Droid RAZR / Samsung Fans
• Foursquare, Yelp, Google, FB, etc…
• Gmail vs Yahoo vs MSN vs Hotmail

10. Community Categories
Check Ins
Reviews
Photos
Content (UGC)

11. Location-Based Services
(My Findings)
Work best for locations that are hip,
trendy, and frequented regularly.
Think Coffee House vs. Local Dentist
Bellagio Hotel vs. Embassy Suites

12. Location-Based Services
(My Findings)
People check in to hip/trendy places, even
if not actually there.
“Drive by check ins”

13. Location-Based Services
(My Findings)

14. Location-Based Services
• High Check-in Potential = Add Gasoline
• Low Check-in Potential = Get Creative
• Twitter Tie-in Rocks!
Do NOT ignore LBS!

15. Local Content
It’s predictable and repeatable!

16. Las Vegas
Rock 'n' Roll Marathon
• Thousands of Runners
• Hundreds of Volunteers
• Dozens of Sponsors
• Road Closures, Photo Ops, Maps
• Targeted Localized Opportunity
• Repeatable & Predictable!
Sunday, December 2, 2012

17. Las Vegas Marathon
3 things: when, where, how?
Before: where to park, course map
After: photos and results

18. Philadelphia Marathon

19. Boston Marathon

20. Nashville Marathon

21. Location + Events Prep
• [City] Marathon (or 5K, 10K, Half Marathon)
• Maps (course, parking, start & finish)
• Highlight on Volunteers (happy stories)
• Photos (Flickr page, blog, Google+, FB, etc…)
• Video (YouTube, Embed on Blog)
• Race Results (Blog post w/links)
• Twitter (Engage community and use hashtags)
• Success Stories (focus on community)
• Sprinkle in Local Links/Citations

22. Local Event Content
Plan ahead, be encouraging, be real.
Be the local evangelist in your community!

23. Acknowledge Quality Service

24. Reviews

26. Reviews
• URL Shorteners
• Page w/links (your url)
• Business Cards
• Postcards
• Emails
• Receipts

27. Local Business Investment
• Purchase a Camera and use it!
• Photos in blog posts
• Flickr account
• Panoramio account (owned by Google)
• Great source of links!

28. Photos

29. Local Homework
Walking improves local search rankings.
Cycling improves local search rankings.
Get out and exercise!
Bring your camera!

30. Get Connected
@chiropractic
planetc1@gmail.com
http://planetchiropractic.com/
http://michaeldorausch.com/