1. Introduction American Retail Presentation What unique experiences are on offer to shoppers in the US? What can the UK retail market adopt from its US counterparts? From our investigation of the US Retail Market, we will offer three key recommendations to the UK Retail Market. A presentation by Charlotte Barahona, Kirsty Bourn, RebeccaCatlow, Katherine Chen & Chloe Tate

2. Visual Merchandising Saks 5th Ave Forever 21 Toys ‘R’ Us Prada Free People Anthropologie Juicy Couture Shabby Chic

3. “With windows, you have a few seconds to get someone’s attention...” Paul Smith, Windows: The Art of Retail Display (Mary Portas), 1999

4. “…just like a scene out of Alice in Wonderland.” “Anthropologie’s store is so magical…it’s likebeing part of afairytale.” Of Anthropologie’s window displays and visual merchandising, one shopper said... We found that the two Anthropologie stores we visited in New York were strongest in terms of visual merchandising and shop window displays.

5. “What is the need for good customer service when you can pile it high and sell it cheap?” Chris George, Managing Director of Pilot, UK, aired 19th Jan 2011 An example of retailers’ attitudes towards customer service in the UK. What we believe retailers should feel when considering customer service. “You should only be prepared to part with your hard-earned cash if you get treated properly and, if you don’t, you should spend your money elsewhere.” Mary Portas, “Secret Shopper”, aired 19th Jan 2011

6. Bloomingdale’s Chanel Customer Service MiuMiu Dior MAC Tiffany & Co.

7. “He made me feel like I was going to “The people here were genuinely enjoying their job...you could see that they were having a good time as they danced around to the loud music that played throughout the store. !” They made you feel happy to be there...the experience that the staff created gave me something to watch, even while I was waiting around for my friend.” We found that the MAC Cosmetics and Tiffany’s stores were strongest in terms of customer service.

8. Louis Vuitton Toys ‘R’ Us Forever 21 Hollister Apple H&M Technological Innovation

9. Seasonal shop window displays at their best In-store entertainment could be viewed around a spiral staircase, where images of scenery and catwalk shows where being shown on digital screens within French windows. Broadcasting from Bondi Beach, Australia We found that the Hollister flagship store and the Dior store we visited in New York were strongest in terms of technological innovation.

10. Key recommendations ...Shop Window Displays More money and time should be invested in shop window displays and visual merchandising Thank You Please feel free to ask any questions ...Visual Merchandising ...Customer Service Stores should offer the customer an experience synonymous with their brand ...Technological Innovation Employees need to be friendly and approachable, and enjoy their work Brands need to be more innovative with modern technology