The strategic choices of the house in terms of communication

1. HERMES

2. The epos of an outstanding brand
poetry, delicassy,
enchantment,
magic...

3. It's called the immaterial
dimension - in opposition
to the material dimension
of products :
The history,
the values,
the biases
fundamental for the
identity and the communication of a brand,
it’s everything about
the values​​, culture,
dreams, emotion, experience.

4. Strategic communication choices
How does Hermès communicates ?
Ethnicity,
animals,
mythology...

5. Hermes ad campaign
2008
Hermes orange
and indian Rose
campaign :
The work of two indian
photographers :
Raghubir Singh
& Dayanita Singh.

6. Mythological symbols

7. Partnerships with artists,
photographers, designers....
Gauguin,
Manet...
The mixture
between art
and Fashion.

8. The website,
by Alice
Charbin.

9. An
emblematic
color

10. Hermès, Stratégies Amaury Médias Grand Prize of luxe 2013
for « A sporting life».