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Designing for online communities: thinking about social and technical design Nancy White/Full Circle Associates Matt Moore/Innotecture
Human spectrogram
Tech + Social: Technology has  fundamentally  changed how we can  be together
http://technologyforcommunities.com/
what is online community anyway? ,[object Object]
Labels!!! Learning Communities Knowledge Networks Communities of Practice Online Communities Knowledge Networks
Communities of Practice ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Many: Networks We:   Communities Me: the Individual Personal  identity, interest & trajectory Bounded  membership; group identity, shared interest Boundaryless; fuzzy, intersecting interests
http://www.flickr.com/photos/dnorman/436670816/
Many: Networks We:   Communities Me: the Individual Individual learning, personal learning environments … Classes, informal learning cohorts, conferences, clubs… Facebook, Twitter, YouTube, Wikipedia, etc…
Many: Networks We:   Communities Me: the Individual Personal  identity, interest & trajectory Bounded  membership; group identity, shared interest Boundaryless; fuzzy, intersecting interests
[object Object]
[object Object]
social design: purpose ,[object Object],[object Object],[object Object]
purpose exercise ,[object Object],[object Object]
our purpose strengths ,[object Object]
our purpose challenges ,[object Object]
revise? ,[object Object],[object Object]
social design: people attitude learning  style motivation Experience -  technology learning
network maps ,[object Object],[object Object],[object Object],[object Object]
 
social design: process online facilitation community management roles norms, rules, agreements role modeling But we'll come back to this...
[object Object]
technical stewardship ,[object Object],tool selection Implementation/ configuration practices
addressing inherent community tensions Tools Group asynchronous discussion  boards teleconference chat instant  messaging member directory wiki blog telephony/ VoIP individual profile page e-mail e-mail lists scratch pad RSS “ new” indicators subscription podcast content repository presence indicator buddy list security Q&A systems RSS aggregator newsletter calendar videoconference application sharing whiteboard site index participation statistics search subgroups personalization community public page version control document management UseNet content rating scheduling polling commenting networking tools tagging bookmarking shared filtering geomapping www.TechnologyForCommunities.com Etienne Wenger Nancy White John Smith Individual Interacting Publishing synchronous Group asynchronous
which tools? ,[object Object],[object Object],[object Object]
process design ,[object Object],[object Object],[object Object],scaffolds/paths technical experimentation facilitation
roles exercise ,[object Object],[object Object]
sharing it out ,[object Object],[object Object],[object Object]
15% solution ,[object Object],[object Object]
don’t worry – there  will  be bumps in the road…TALK about them
and… ,[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
…  meetings …  relationships …  community cultivation …  access to expertise …  projects …  context …  individual participation …  content   publishing …  open-ended   conversation Community  activities   oriented to … Base material from:  Digital Habitats: Stewarding technology for communities © 2009 Wenger, White, and Smith
activities   oriented to … …  meetings …  context …  community cultivation …  access to expertise …  projects …  open-ended   conversation …  content   publishing …  individual participation …  relationships © 2007 Wenger, White, and Smith Purpose:
Community  activities   oriented to … …  meetings …  context …  community cultivation …  access to expertise …  projects …  open-ended   conversation …  content   publishing …  individual participation …  relationships © 2007 Wenger, White, and Smith No image skills Existing relationships Basis for evaluation - motivated Diverse skills/ motivation New to web meetings
…  meetings …  access to expertise …  context …  community cultivation …  projects …  open-ended   conversation …  content   publishing …  individual participation …  relationships © 2006 Wenger, White, and Smith Community  activities   oriented to … course
support community …  meetings …  access to expertise …  context …  community cultivation …  projects …  open-ended   conversation …  content   publishing …  individual participation …  relationships © 2006 Wenger, White, and Smith Community  activities   oriented to …
Togetherness  Separateness Interacting  Publishing Individual  Group
http://www.flickr.com/photos/dsevilla/189528500/in/set-1368427/ Emerging roles and practices…

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Introduction To Designing Online Community Nov09

  • 1. Designing for online communities: thinking about social and technical design Nancy White/Full Circle Associates Matt Moore/Innotecture
  • 3. Tech + Social: Technology has fundamentally changed how we can be together
  • 5.
  • 6. Labels!!! Learning Communities Knowledge Networks Communities of Practice Online Communities Knowledge Networks
  • 7.
  • 8.
  • 9. Many: Networks We: Communities Me: the Individual Personal identity, interest & trajectory Bounded membership; group identity, shared interest Boundaryless; fuzzy, intersecting interests
  • 11. Many: Networks We: Communities Me: the Individual Individual learning, personal learning environments … Classes, informal learning cohorts, conferences, clubs… Facebook, Twitter, YouTube, Wikipedia, etc…
  • 12. Many: Networks We: Communities Me: the Individual Personal identity, interest & trajectory Bounded membership; group identity, shared interest Boundaryless; fuzzy, intersecting interests
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. social design: people attitude learning style motivation Experience - technology learning
  • 21.
  • 22.  
  • 23. social design: process online facilitation community management roles norms, rules, agreements role modeling But we'll come back to this...
  • 24.
  • 25.
  • 26. addressing inherent community tensions Tools Group asynchronous discussion boards teleconference chat instant messaging member directory wiki blog telephony/ VoIP individual profile page e-mail e-mail lists scratch pad RSS “ new” indicators subscription podcast content repository presence indicator buddy list security Q&A systems RSS aggregator newsletter calendar videoconference application sharing whiteboard site index participation statistics search subgroups personalization community public page version control document management UseNet content rating scheduling polling commenting networking tools tagging bookmarking shared filtering geomapping www.TechnologyForCommunities.com Etienne Wenger Nancy White John Smith Individual Interacting Publishing synchronous Group asynchronous
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. don’t worry – there will be bumps in the road…TALK about them
  • 33.
  • 34.
  • 35. … meetings … relationships … community cultivation … access to expertise … projects … context … individual participation … content publishing … open-ended conversation Community activities oriented to … Base material from: Digital Habitats: Stewarding technology for communities © 2009 Wenger, White, and Smith
  • 36. activities oriented to … … meetings … context … community cultivation … access to expertise … projects … open-ended conversation … content publishing … individual participation … relationships © 2007 Wenger, White, and Smith Purpose:
  • 37. Community activities oriented to … … meetings … context … community cultivation … access to expertise … projects … open-ended conversation … content publishing … individual participation … relationships © 2007 Wenger, White, and Smith No image skills Existing relationships Basis for evaluation - motivated Diverse skills/ motivation New to web meetings
  • 38. … meetings … access to expertise … context … community cultivation … projects … open-ended conversation … content publishing … individual participation … relationships © 2006 Wenger, White, and Smith Community activities oriented to … course
  • 39. support community … meetings … access to expertise … context … community cultivation … projects … open-ended conversation … content publishing … individual participation … relationships © 2006 Wenger, White, and Smith Community activities oriented to …
  • 40. Togetherness Separateness Interacting Publishing Individual Group

Notes de l'éditeur

  1. As we dug into the PRACTICES of technology stewardship, we realized they were part of a system, a habitat in which a group, community or network interacted. That there were intersections between the defined set of tools in a group and those used by individuals. There were overlaps and disconnects.
  2. We have sought to find new labels for these ways of “being together.” What has been significant for me is that they express a continuum of being together.
  3. You can be clear when we talk about the individual, me. We can be clear when we have bounded communities with clear establishment of in/out membership. We can also have communities with fuzzy boundaries, which may even be networks.
  4. You can be clear when we talk about the individual, me. We can be clear when we have bounded communities with clear establishment of in/out membership. We can also have communities with fuzzy boundaries, which may even be networks.
  5. You can be clear when we talk about the individual, me. We can be clear when we have bounded communities with clear establishment of in/out membership. We can also have communities with fuzzy boundaries, which may even be networks.
  6. So in the past, I’ve done this exercise in pairs, in World Café and in the 1-2-4 build up. I’d not do 1-2-4 here and Café takes longer, so I suggest pairs or maybe rotating pairs then a debrief.
  7. We didn’t get to the network mapping
  8.           The time/space dimension is represented on the horizontal axis, with primarily asynchronous tools toward the left and primarily synchronous tools toward the right.             The donut of the middle band represents the tension between participation and reification by classifying tools along a continuum between interacting in the upper half and publishing in the lower half.             The tension between the group and the individual is represented by the center circle and the outer band respectively. The center circle focuses on the collective, with group and site management tools. The outer band focuses on the individual, with tools for managing participation from the perspective of individual members.
  9. Get used to it Control is an ILLUSION
  10. In our research of CoPs we noticed 9 general patterns of activities that characterized a community’s orientation. Most had a mix, but some were more prominent in every case. Image: Wenger, White and Smith, 2007
  11. In our research of CoPs we noticed 9 general patterns of activities that characterized a community’s orientation. Most had a mix, but some were more prominent in every case. I’ll walk us through each profile and give some examples. Image: Wenger, White and Smith, 2007
  12. We can use the activity circle as the basis for a spider graph and evaluate the groups we are working with. I’ll give a few examples. We can use this spidergraph to inform both our process and our technology designs in a learning setting.
  13. Things look different in different types of communities. This is a support community.
  14. Sliders – as we think about how we pick, design and deploy technology, what sort of intentionality do we want with respect to these tensions? More importantly, how do we use them as ways to track our community’s health, make adjustments in both technology and practice.
  15. Not clearly demarcated, but there are new roles and practices we are all taking on. http://www.flickr.com/photos/dsevilla/189528500/in/set-1368427/ Uploaded on July 14, 2006 by dsevilla