Sooshin Choi discusses the concept of luxury and questions whether it is defined by materials, technology, or philosophy. Choi argues that luxury is ultimately a question of substance related to human beings, culture, and community. Rather than taking inspiration from other luxuries or technology, Choi believes true luxury should be inspired by making people happy.

1. S U B S TA N C E : N E W L U X U RY
!
S O O S H I N C H O I
P R O V O S T & V I C E P R E S I D E N T F O R A C A D E M I C A F FA I R S
P R O F E S S O R O F D E S I G N
C O L L E G E F O R C R E AT I V E S T U D I E S

2. L U X U RY:
P E R C E P T I O N
H I - S O C I E T Y
H I - S T Y L E
H I - T E C H
H I - C O S T
H I - “ L O O K - AT- M E ” E F F E C T

3. IS IT A QUESTION OF
MATERIAL, SHAPE, OR
TECHNOLOGY?
!
OR IT'S MORE OF A
PHILOSOPHICAL
QUESTION?

4. PHILOSOPHY
LET’S GO BACK TO BASICS IN ORDER TO
HAVE SOME PHILOSOPHICAL THOUGHTS.
REALIZATION

5. PHILOSOPHY IS ALL
ABOUT FINDING
WHAT IT IS.
!
IT IS A QUESTION
OF SUBSTANCES.

6. IT IS A QUESTION
OF SUBSTANCES
SUCH AS
HUMAN BEINGS,
CULTURE, AND
COMMUNITY.

7. takes me to B
completes who I am
A C A R T H AT:
is reliable
shows my status
makes me look great
M A S L O W ' S H I E R A R C H Y O F N E E D S

8. WHERE WOULD
YOU GET THE
INSPIRATIONS
FOR LUXURY?
!
FROM
OTHER LUXURIES?

9. WHERE WOULD
YOU GET THE
INSPIRATIONS FOR
LUXURY?
!
FROM
TECHNOLOGY OR
MATERIALS?

10. WHERE WOULD
YOU GET
INSPIRATIONS
FOR LUXURY?
!
OR FROM
HAPPY
OURSELVES?

11. S U B S TA N C E : N E W L U X U RY
!
S O O S H I N C H O I
P R O V O S T & V I C E P R E S I D E N T F O R A C A D E M I C A F FA I R S
P R O F E S S O R O F D E S I G N
C O L L E G E F O R C R E AT I V E S T U D I E S
!
sooshin@CollegeForCreativeStudies.edu