E-marketing Presentation

Chomthidha Wang U4445161 Is blogging a service or an experience?

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mary Ann Kajewski, 2007 Emerging technologies changing our service delivery models, Vol. 25 No. 4, 2007 pp. 420-429 Nardi, B. & Schiano, D. & Gumbrecht, M and Swartz, L. Why We Blog, COMMUNICATIONS OF THE ACM December 2004/Vol. 47, No. 12 What is Blog?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Stephens, M. (2006), Weblogs and Libraries, SirsiDynix Institute Video, available at: www. sirsidynixinstitute.com/viewvideo.php?vid ¼ 20060215 Kajewski, M.A., 2007, Emerging technologies changing our service delivery models, The Electronic Library, Vol. 25 No. 4, 2007, pp. 420-429 Blogging as a Service

Kajewski, M.A., 2007, Emerging technologies changing our service delivery models, The Electronic Library, Vol. 25 No. 4, 2007, pp. 420-429 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Qamra, A. & Tseng , B. and Chang, E., 2006, Mining Blog Stories Using Community-Based and Temporal Clustering, CIKM’06, November 5–11, 2006. Herring, S., Scheidt, L., Bonus, S. and Wright, E. Bridging the gap: A genre analysis of weblogs. Proceedings 37 th Annual HICSS Conference, 2004. Big Island, Hawaii. Blogging as a Experience

Bloggers blogged in order to: ( Nardi, et al , 2004) ,[object Object],[object Object],[object Object],[object Object],[object Object],Nardi, B. & Schiano, D. and Gumbrecht, M., 2004, Blogging as Social Activity, or, Would You Let 900 Million People Read Your Diary?, CSCW’04, November 6–10, 2004

: Why readers unsubscribe from your blog (Rowsee, 2007) ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Rowsee, D., 2007, Pro Blogger, 34 reasons why readers unsubscribe from your blog Top 5

How to connect to the audiences ??? Sources: Armano, D., 2007, Conversation by design: creating an effective + unique blog experience, [online] available at http://s3.amazonaws.com/ppt-download/conversation-by-design-15335.pdf?Signature=4r%2Fy5fHiqxueHd5KLjtcfNdSirk%3D&Expires=1211469191&AWSAccessKeyId=1Z5T9H8PQ39V6F79V8G2

Sources: Armano, D., 2007, Conversation by design: creating an effective + unique blog experience, [online] available at http://s3.amazonaws.com/ppt-download/conversation-by-design-15335.pdf?Signature=4r%2Fy5fHiqxueHd5KLjtcfNdSirk%3D&Expires=1211469191&AWSAccessKeyId=1Z5T9H8PQ39V6F79V8G2 The 4C’s of blogging

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sources: Armano, D., 2007, Conversation by design: creating an effective + unique blog experience, [online] available at http://s3.amazonaws.com/ppt-download/conversation-by-design-15335.pdf?Signature=4r%2Fy5fHiqxueHd5KLjtcfNdSirk%3D&Expires=1211469191&AWSAccessKeyId=1Z5T9H8PQ39V6F79V8G2 Community

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sources: Armano, D., 2007, Conversation by design: creating an effective + unique blog experience, [online] available at http://s3.amazonaws.com/ppt-download/conversation-by-design-15335.pdf?Signature=4r%2Fy5fHiqxueHd5KLjtcfNdSirk%3D&Expires=1211469191&AWSAccessKeyId=1Z5T9H8PQ39V6F79V8G2 Consistency

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sources: Armano, D., 2007, Conversation by design: creating an effective + unique blog experience, [online] available at http://s3.amazonaws.com/ppt-download/conversation-by-design-15335.pdf?Signature=4r%2Fy5fHiqxueHd5KLjtcfNdSirk%3D&Expires=1211469191&AWSAccessKeyId=1Z5T9H8PQ39V6F79V8G2 Clarity

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sources: Armano, D., 2007, Conversation by design: creating an effective + unique blog experience, [online] available at http://s3.amazonaws.com/ppt-download/conversation-by-design-15335.pdf?Signature=4r%2Fy5fHiqxueHd5KLjtcfNdSirk%3D&Expires=1211469191&AWSAccessKeyId=1Z5T9H8PQ39V6F79V8G2 Content

Sources: Armano, D., 2007, Conversation by design: creating an effective + unique blog experience, [online] available at http://s3.amazonaws.com/ppt-download/conversation-by-design-15335.pdf?Signature=4r%2Fy5fHiqxueHd5KLjtcfNdSirk%3D&Expires=1211469191&AWSAccessKeyId=1Z5T9H8PQ39V6F79V8G2 "People will talk about a unique blog experience. And come back for more!”

References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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