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Why Online
      Reputation
  Management is
Important to Your
        Business
Things you should know:
                                                                  The Statistics.
Studies show that 90 percent of all
consumers     use   the   Internet   research
businesses when searching for services or
products they are interested in. Regardless
of the size and scope of your business, you
simply cannot ignore that sector if you want
your business to stay afloat.
Even more, over 99 percent of Internet users never get past the first page of search
engine results. They pay most attention to what they see at the top . . . and if you are
not at the top, or if the top search results are not complimentary to your business, you
are missing out - big time.
Things you should know:
                                              The Web User Experience.
Search for your business online.      Also,
search for your brand,     product, and/or
service. See what comes up. Considering
the statistics above, now put yourself in a
potential customer’s shoes.    Do you like
what you see? Is your web presence
positive? Do you stand out in the crowd?
Most importantly, would you choose your business over the competition, based on what
you see? If the answer to any of those questions is no, then you need to pay some
serious attention to managing your online reputation.
Things you should know:
                  The development of your online reputation.

Your   business    will   have   an   online
reputation, whether or not you choose to
manage it - plain and simple. The fact of
the matter is this: if you do not choose to
manage your online reputation, you can
be sure that the public will.

Some of that may be good, and some of it may be bad. Do you really want to leave such
a major determinant of your business success (or lack thereof) in other peoples’ hands?
Online reputation management is a complex process, but it is also
 tantamount to your business success. To make the most of your
  online reputation, you may want to enlist the help of qualified
          and competent professionals like us, SPANCEPT.

      We can be reached by email: consult@spancept.com
                              or
               visit us at: www.spancept.com.

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Why Online Reputation Management is Important to Your Business

  • 1. Why Online Reputation Management is Important to Your Business
  • 2. Things you should know: The Statistics. Studies show that 90 percent of all consumers use the Internet research businesses when searching for services or products they are interested in. Regardless of the size and scope of your business, you simply cannot ignore that sector if you want your business to stay afloat. Even more, over 99 percent of Internet users never get past the first page of search engine results. They pay most attention to what they see at the top . . . and if you are not at the top, or if the top search results are not complimentary to your business, you are missing out - big time.
  • 3. Things you should know: The Web User Experience. Search for your business online. Also, search for your brand, product, and/or service. See what comes up. Considering the statistics above, now put yourself in a potential customer’s shoes. Do you like what you see? Is your web presence positive? Do you stand out in the crowd? Most importantly, would you choose your business over the competition, based on what you see? If the answer to any of those questions is no, then you need to pay some serious attention to managing your online reputation.
  • 4. Things you should know: The development of your online reputation. Your business will have an online reputation, whether or not you choose to manage it - plain and simple. The fact of the matter is this: if you do not choose to manage your online reputation, you can be sure that the public will. Some of that may be good, and some of it may be bad. Do you really want to leave such a major determinant of your business success (or lack thereof) in other peoples’ hands?
  • 5. Online reputation management is a complex process, but it is also tantamount to your business success. To make the most of your online reputation, you may want to enlist the help of qualified and competent professionals like us, SPANCEPT. We can be reached by email: consult@spancept.com or visit us at: www.spancept.com.