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Yelp
Explained
Guide to understanding Yelp:


What is Yelp?
                  Yelp is a new kind of social networking
                  site, centered on customer reviews of
                  local businesses. Anyone can post a
                  review on Yelp, and anyone searching
                  the web can use Yelp to find and
                  evaluate local businesses.
Guide to understanding Yelp:

How does Yelp work?   You register your business listing with
                      Yelp, and then you invite your
                      customers to share their reviews via
                      the Yelp online community.

                      When potential customers want to find
                      businesses of your type in your area,
                      they type their search terms into the
                      search engine, and Yelp returns their
                      options—your business being one of
                      them.
Guide to understanding Yelp:
What determines your
business’ Yelp search   Your business listing is ranked on
  engine ranking?       Yelp search returns in accordance
                        with several factors pertaining to its
                        number of reviews and customer
                        scores (from one to five stars).

                        on Yelp, to increase awareness of
                        your business listing and improve you
                        Yelp search engine ranking.
Guide to understanding Yelp:

Can a review be
  removed?           No, you cannot remove a review
                     from Yelp. However, you may
                     request that Yelp evaluate the
                     review to see that it fits within
                     their content guidelines.

                     Just remember that every business
                     gets bad reviews occasionally, and
                     that it is how you respond to those
                     reviews that matters the most.
Guide to understanding Yelp:

                         In addition to seeing your customer
What is included in a    reviews and ranking (in terms
Yelp business listing?   of one to five stars), people who visit
                         your Yelp listing will be able
                         to learn much more about your
                         business,      including   hours     of
                         operation, business website address,
                         physical     location    (or    mailing
                         address, if you prefer), and telephone
                         number.

                         Yelp also allows you to upload photos
                         of your business to improve the visitor
                         experience.
Guide to understanding Yelp:

Does it cost to
  use Yelp?        No, it won’t cost you anything to register
                   your business with Yelp, and to have
                   your customers post reviews.

                   If you opt to advertise your business
                   using Yelp advertising, you will have to
                   pay a fee.
Online reputation management is a complex process,
 but it is also tantamount to your business success. To
make the most of your online reputation, you may want
      to enlist the help of qualified and competent
              professionals like us, SPANCEPT.

 We can be reached by email: consult@spancept.com
                          or
           visit us at: www.spancept.com.

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Yelp Explained

  • 2. Guide to understanding Yelp: What is Yelp? Yelp is a new kind of social networking site, centered on customer reviews of local businesses. Anyone can post a review on Yelp, and anyone searching the web can use Yelp to find and evaluate local businesses.
  • 3. Guide to understanding Yelp: How does Yelp work? You register your business listing with Yelp, and then you invite your customers to share their reviews via the Yelp online community. When potential customers want to find businesses of your type in your area, they type their search terms into the search engine, and Yelp returns their options—your business being one of them.
  • 4. Guide to understanding Yelp: What determines your business’ Yelp search Your business listing is ranked on engine ranking? Yelp search returns in accordance with several factors pertaining to its number of reviews and customer scores (from one to five stars). on Yelp, to increase awareness of your business listing and improve you Yelp search engine ranking.
  • 5. Guide to understanding Yelp: Can a review be removed? No, you cannot remove a review from Yelp. However, you may request that Yelp evaluate the review to see that it fits within their content guidelines. Just remember that every business gets bad reviews occasionally, and that it is how you respond to those reviews that matters the most.
  • 6. Guide to understanding Yelp: In addition to seeing your customer What is included in a reviews and ranking (in terms Yelp business listing? of one to five stars), people who visit your Yelp listing will be able to learn much more about your business, including hours of operation, business website address, physical location (or mailing address, if you prefer), and telephone number. Yelp also allows you to upload photos of your business to improve the visitor experience.
  • 7. Guide to understanding Yelp: Does it cost to use Yelp? No, it won’t cost you anything to register your business with Yelp, and to have your customers post reviews. If you opt to advertise your business using Yelp advertising, you will have to pay a fee.
  • 8. Online reputation management is a complex process, but it is also tantamount to your business success. To make the most of your online reputation, you may want to enlist the help of qualified and competent professionals like us, SPANCEPT. We can be reached by email: consult@spancept.com or visit us at: www.spancept.com.