1. taxi driver
Get you from A to B.
Opportunity Execution Project
Stanford Venture Lab
Technology Entrepreneurship Autumn 2012
Alfredo, Christoph, Daniel, Gustavo, Konstantin, Xavi

2. Executive Summary
Today’s business people are struggling permanently with limited time resources:
lack of time to consider all the information available
lack of time to keep all the relevant appointments
lack of time to participate in all important external events etc.
Especially SME’s are facing the huge problem of administrative expenditure, one of
them is the expenditure for travel management. Even simple business trips require the
use of several means of transportation, which makes the booking process quite
complex and time-consuming. Moreover delays during the business trip can lead not
only to unexpected costs but also require time (and a lot of energy) for rebooking.
Now, imagine there is an app which allows you to book your business trip from A to B
and your route is automatically update in case of any time delays. You book once, have
only one contact person and get only one bill. It’s more than a virtual travel agent - we
called it your business TAXI DRIVER!

3. Fundamental Problem:
The pain of travel planning.
How to get all tickets aligned? You just want to
travel from A to B with whatever fits: cab, bus,
train, airplane, car, rental cars, boats, bikes or
even snowboards. Let us consider a relatively
simple travel plan as illustrated.
• How many times do you have to change the A simple travel plan:
means of transportation during this trip?  Car from Stanford to SFO
 Park car at SFO
• What about if there is a traffic jam on the  airline from SFO to LAX.
way to SFO and you cannot catch your  Pick up a taxi from LAX
flight?  Arrive at Malibu.
 Spend a weekend.
 Take a bus shuttle to LAX.
 Fly from LAX to SFO.
 Pick the car and drive home

4. Idea
We combine travel options. We help you to forget the hassle.
1. Take your smartphone.
2. Select your route from A to B and Bam. Here we go.
3. Just one price.
We mix travel options, put everything together and offer one booking. No long
collection of taxi, bus or airplane receipts. You can spend your spare time to relax and
to focus on your business trip by sharing your experience.
And in case one part of your travel is delayed, we take care about this too. We inform
all travel partner about your late arrival. Everybody cares about you. We will ensure,
that you will reach your destination.
Welcome to the new world of business travel. Enjoy.
The all-new Taxi Driver.

5. Product
 It's an app for your smartphone with an automatic dealer
backend. Added value will be provided with a call center for
customer service. Customer smartphone is used to gather
Pick your Smartphone
information about the trip status.
 User does self-care in most cases. Select parts of its route. It is as
easy as using Google Maps. Start booking next business trip from
A to B, specifying the time schedule and means of transportation.
 Our backend checks the availability of our travel partners -
airlines, car rentals and sharing services, travel agencies, public
transportation, taxis even bikes rental etc. We give you
Select route. immediately a feedback about possible solution and costs,
customer has to confirm afterwards.
 During the trip we can monitor your GPS-position and identify
automatically any delays in your time schedule. In case of delays
we will inform you about possible alternatives (and any additional
costs)
Done.  When you arrive at B just rate us with regard to your satisfaction -
our goal is to offer the best possible service to you!

6. Market
 We will focus at the beginning on national-only US business travel:
total of USD 249 billion as direct spending on business travel by domestic and international travelers,
including expenditures on meetings, events and incentive programs.
USD 150 billion of it for direct spending which is 60% of the total business travel
the national-only business travel direct spending in the US counts about USD 50 billion (60% of USD
82 billion)
 On the other hand the market with respect to SMEs in the US can be estimated to
USD 54 billion
27,262,983 SME’s in 2008 with an average number of employees of about 105.270.603
average per enterprise is about 4 employees
assuming that at least one employee has to travel leads to a number of 6,815,746 SME business
people
if they have to travel about 20 times a year with average costs per trip of USD 400 gives a total of
USD 54 billion.
 Target at first year is 0.001%, at the second year 0.01% and at the third year 0.1%
(USD 50 million)
 international booking should be implemented in the near future but requires
international partnerships.
 value proposition is: time-saving, because time is money!

7. Business Model Canvas
KEY KEY SERVICES RELATIONSHIPS CLIENTS
PARTNER ACTIVITIES
• Logistics Companies  Build software for travel  Easy travel from A to B  Customer satisfaction surveys.  Generic: People in all
• City Administrations scheduler  autonomous taxi service  Fidelity Programs: metropolitan cities
• Technology providers  App to control/order car  Customers do not need to  Free vouchers to use premium between the ages of 8
(Hardware/ISPs) search parking lots vehicles for regular customers. and 100
• Large private customers  Customers do not need to go  Free rides campaigns to attract new
• Advertising Agencies to the a car renting station customers. Age segments
 Car use on demand (cost  Free vouchers for customers who  People under 18
saving) bring other customers.  People over 18 and
 Safer mobility (reduces under 65
human factor)  Elderly people
 Efficient mobility (reduces
unnecessary trips & optimizes Segments by nature
routes)  People that use a
KEY  Find friends along the road
CHANNELS daily service
RESOURCES and allow to pick them up  Premium users
 Taxis automatically track the  Tourists
 Hardware suppliers street & communicate with  Participate on large events
 Research Centres (Universities & other vehicles to prevent providing mobility for users (fairs,
other research institutions) traffic jams expos, ...)
 Funding for development of  App stores: Google Play, Apple App
software product Store, Windows Phone
 Alliances with car manufacturers Marketplace
to finance & supply vehicles  Web
 Large R&D funding programs  Call Center
(e.g.: FP7)  Advertising (TV, Airports, Train
Stations, Radio...)
COST CENTRES REVENUE STREAMS
 Monthly pay- Customers pay per use of Taxi
+++Development (system integration & software)  10/50/100 defined trips tickets
+ Employees  Permanent use on large cutsomers' facilities
+ Software Hosting  Advertising Campaigns:
 Multimedia advertisements & other relevant local information. inside the
vehicles (weather, leisure activities, cultural activities, restaurants...),
customized for each customer segment.

8. Marketing Channel & Campaigns
• Channels
– b2b portals, e.g. www.b2binternational.com or www.smeadvertising.co.uk
– business networks, e.g. LinkedIn
– Google Ads
– Industry portals
– Facebook advertisement
• Marketing campaigns
– 10% off for the 1st trip
– 10% off for bringing a new customer

9. Risk
The most critical and the most risky assumptions of our business
model are:
• Partnerships
• The key partners we need to run the business
• In order to guarantee close to 100% of reliability we need stable partnerships -
that means a lot of negotiations. May require to start with a smaller scope.
• Channels. The assumed channels to be used to reach our target
customers
• App stores
• Web
• Call centres
• Advertising
• Maybe the most crucial assumptions are:
• the advertising campaigns
• the web (app stores can be reached via web links).

10. Team
Christoph Hartmann (Team Konstantin T. Savov
Lead) • Expertise: technology evaluation,
• Expertise: Software engineering, execution of R&D projects as well as in
project execution, innovation management
design thinking, entrepreneurship, • Studies: civil engineering and
business executive MBA
• Studies: software engineering
Alfredo Matilla Xavi Papió
Gustavo Adolfo Daniel Bartel
Velasco Hernandez