Content marketing does not focus only on around creating the content and publishing it. What matters is that what type of content should be published on a daily or weekly or monthly or yearly basis. Based on this segregation and regular content distribution, the search engines gives more importance to your site. Below are the activities alongwith the frequency of posting to make your online content marketing startegies more fruitful.
http://www.media-mosaic.com/blog/infographics/active-with-content-planning-calendar/
