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Israel	
  and	
  the	
  Middle	
  East
       The	
  next	
  backpacker	
  
         world	
  hotspot!?
Who	
  am	
  I?
                             Partner/Manager


Abraham	
  Tours:                         Abraham	
  Hostel	
  
Tours	
  to:
                                          Jerusalem:
Israel,	
  West	
  Bank,	
  
Jordan,	
  Egypt                          72	
  rooms
                                          220	
  beds
400	
  People	
  on	
  tours	
  per	
     85%	
  average	
  occupancy
month
                                          Tripadvisor	
  #1	
  (90%)
                                          Hostel	
  World	
  #1	
  (92%)
Israel	
  and	
  the	
  Middle	
  East
            The	
  next	
  backpacker	
  world	
  hotspot!?



Presenta>on	
  Outline


1. Stats	
  &	
  Numbers	
  
2. Suppor>ng	
  Factors
	
  	
  	
  	
  	
  	
  	
  	
  Local	
  /	
  Regional
3.	
  	
   Discouraging	
  Factors
4.	
   Regional	
  Poten>al
Stats	
  &	
  Numbers

a.     Total	
  number	
  of	
  tourists	
  in	
  2010:	
  	
  3.5	
  million	
  	
  	
  

b.     Number	
  of	
  Independent	
  tourists:	
  	
  
	
     525,000	
  (15%)-­‐1,050,000	
  (30%)
Local	
  Suppor>ng	
  	
  Factors:

                         Sites	
  and	
      Proximity	
                 Intro	
  of	
     Modern	
  
Religion                 acQviQes                to	
  EU               Low	
  cost	
      Infrastr-­‐
                         Holy	
  Sites                                   Airlines           ucture        Current	
  
	
  3.5	
  billion	
      Natural	
                     London            Vueling                        Security	
  
ChrisQans,	
             Wonders                        A-­‐dam          AirBalitc                       SituaQon
                          Culture                        Berlin            Tuifly
    Muslims	
  
                         Nightlife                       Paris:           Easy	
  Jet
and	
  Jews	
  in	
                         -­‐	
  4	
  hour	
  flight    Air	
  Berlin
   the	
  world          Weather
Regional	
  Suppor>ng	
  	
  Factors

       Regional	
  
       PotenQal
         Small	
  Region
Proximity	
  &	
  Accessibility	
  
 to	
  Major	
  Regional	
  Sites	
  
       (Petra,	
  Pyramids,	
  	
  
 Discouraging	
  factors:
a.	
  	
  	
  	
  	
  	
  	
  Terrorism	
  and	
  regional	
  instability

b.	
  	
  	
  	
  	
  	
  Expensive	
  in	
  comparison	
  to	
  region

c.	
  	
  	
  	
  	
  	
  	
  Nega>ve	
  public	
  image
Conclusion:

         	
  	
  	
  	
  	
  	
  	
  	
  	
  	
     Security
                                                               The	
  next	
  backpacker	
  
Israel	
  	
  	
  	
  	
                            Trends
                                                               world	
  hotspot!?
         	
  	
  	
  	
  	
  
         	
  	
  	
  	
                             Marke>ng

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Report On The Hostel Scene from Israel

  • 1. Israel  and  the  Middle  East The  next  backpacker   world  hotspot!?
  • 2. Who  am  I? Partner/Manager Abraham  Tours: Abraham  Hostel   Tours  to: Jerusalem: Israel,  West  Bank,   Jordan,  Egypt 72  rooms 220  beds 400  People  on  tours  per   85%  average  occupancy month Tripadvisor  #1  (90%) Hostel  World  #1  (92%)
  • 3. Israel  and  the  Middle  East The  next  backpacker  world  hotspot!? Presenta>on  Outline 1. Stats  &  Numbers   2. Suppor>ng  Factors                Local  /  Regional 3.     Discouraging  Factors 4.   Regional  Poten>al
  • 4. Stats  &  Numbers a. Total  number  of  tourists  in  2010:    3.5  million       b. Number  of  Independent  tourists:       525,000  (15%)-­‐1,050,000  (30%)
  • 5. Local  Suppor>ng    Factors: Sites  and   Proximity   Intro  of   Modern   Religion acQviQes to  EU Low  cost   Infrastr-­‐ Holy  Sites Airlines ucture Current    3.5  billion   Natural   London Vueling Security   ChrisQans,   Wonders A-­‐dam AirBalitc SituaQon Culture Berlin Tuifly Muslims   Nightlife Paris: Easy  Jet and  Jews  in   -­‐  4  hour  flight Air  Berlin the  world Weather
  • 6. Regional  Suppor>ng    Factors Regional   PotenQal Small  Region Proximity  &  Accessibility   to  Major  Regional  Sites   (Petra,  Pyramids,    
  • 7.  Discouraging  factors: a.              Terrorism  and  regional  instability b.            Expensive  in  comparison  to  region c.              Nega>ve  public  image
  • 8. Conclusion:                     Security The  next  backpacker   Israel           Trends world  hotspot!?                   Marke>ng