Hear Chris Abraham of Abraham Harrison LLC and Jay Jaffe of Jaffe Associates about how to look after your online reputation and why it is important to do so. Be sure to register now! As the saying goes, your good name is everything. Every individual, and brand, needs to know what their online reputation is and how to protect it. When your online reputation is in disrepair, whether because of bad behavior on your, or your brand’s, part, or because of intentional attacks by competitors or someone with a grudge, you sometimes have legal recourse. But you always have tactics you can undertake online to protect your reputation. Find out how to determine what your online reputation already is, how to promote and maintain a good reputation, and how to protect and defend it in the future. We’ll cover issues like: * What are people saying about me online? And Why Should I Care? * Crisis Management * Proactive Steps to Defend Against Future Attacks * How to activate Google and other search engines in your favor and more.

1. How to Protect and Defend Your Brand Reputation Online (please use Twitter hash tag #ormd for questions) Chris Abraham President and COO cabraham @ abrahamharrison .com @chrisabraham Daniel Krueger Director of Client Services dkrueger @ abrahamharrison .com @d13vk US +1 202 657 4769 UK +44 20 8144 5671 DE +49 30 7012 5980 Site www. abrahamharrison .com Blog www. marketingconversation .com

3. AKA Search Engine Image Protection (SEIP) Also known as Search Engine Reputation Management (SERM)

5. The Cluetrain Manifesto speaks to the ease with which one may initiate and amplify conversation online …

6. You need to participate, engage, communicate!

8. Use it liberally

10. [chris abraham]

11. chris+abraham

12. chris OR abraham

17. That said, we all have loads of Google Alerts set up for everything.

18. We have recently been using SM2 by Techrigy for Social Media monitoring.

19. Don't forget Google/Yahoo! News, Regular Search, etc!

21. Twitter can be like wild fire

22. Blogs are still powerful

23. Keep your eyes on the Web!

24. If You Can't Remove It, Hide It

26. Preemptive action of countermeasures is directed to generally prevent lock-on of a threat sensor to a certain target. It is based on altering the signature of the target by either concealing the platform signature or enhancing the signature of the background, thus minimizing the contrast between the two.

28. One or more of the following actions may be taken to provide softkill :

31. Marketing Conversation

32. Abraham Harrison LLC

33. Twitter Page

34. Facebook Profile

35. LinkedIn Profile

36. YouTube Director

37. Flickr Profile

38. Friendster Profile

39. Jaiku Page

40. Pownce Page (RIP)

41. Tumblr Page

42. Utterli Profile

43. Friendfeed Profile

44. QIK Profile

46. Generally, clean ups are done after the reputation “crime” occurs

47. Sometimes, we're retained during the crime, to minimize exposure

48. Crisis management ORM campaigns are like repairing homes during a rocket attack

49. Dominate Your Search Results

51. I have accrued 5,387 posts over time

52. Along with cabraham.com, abrahamharrison.com, marketingconversation, and a dozen social networks and aggregators (plus time, energy, work, writing, and commitment), I am well-inoculated against attack

53. So is my company and my staff

54. It's never too late Dominate Your Search Results

59. Pronouns are the enemy of textuality Search Engine Optimization 101: Textuality

61. Sites are a collection of interlinked pages

63. A flotilla is often more powerful than a battleship Search Engine Optimization 101: Linking

66. Google tries its best to read the way you do.

68. Staff Blogs and Bloggers

69. Blog & RSS Aggregation

72. Must have a story

73. Can't make bloggers do anything ! Search Engine Optimization 701

74. Case Study: The Poor Maligned Pig

75. Each Search Engine is Very Different

76. Each Search Engine is Very Different

78. autoki.de

79. bebo.com

80. blip.tv

81. blogger.com

82. blorkut.com

83. bluedot.com

84. broadcaster.com

85. buzznet.com

86. classmates.com

87. crackle.com

88. cyloop.com

89. dandelife.com

90. del.icio.us

91. digg.com

92. en.netlog.com

93. en.sevenload.com

94. facebook.com

95. flickr.com

96. flixster.com

98. gather.com

99. gawkk.com

100. hi5.com

101. hollywood.com

102. imdb.com

103. imeem.com

104. indenti.ca

105. jaiku.com

106. jappy.de

107. kewego.com

108. librarything.com

109. librarything.de

110. linkedin.com

111. livejournal.com

112. livevideo.com

113. login.live.com

114. lusitaniansonline.com

115. megavideo.com

117. multiply.com

118. my.opera.com

119. mychurch.com

120. mychurch.org

121. mycorners.com

122. mygrito.com

123. myspace.com

124. ning.com

125. photobucket.com

126. ping.fm

127. plazes.com

128. plurk.com

129. quepasa.com

130. rateitall.com

131. searchles.com

132. shelfari.com

133. skyrock.com

134. sonico.com

135. soundpedia.com

137. spock.com

138. stumbleupon.com

139. tabulas.com

140. tagged.com

141. takingitglobal.org

142. travbuddy.com

143. tumblr.com

144. twango.com

145. twitter.com

146. upcoming.yahoo.com

147. utterli.com

148. viddler.com

149. video.msn.com

150. video.yahoo.com

151. videos.google.com

152. vidoosh.tv

153. vimeo.com

154. vostu.com

155. vox.com

157. xanga.com

158. xing.com

159. xuqa.com

160. yahoo.com

161. yasni.de

162. yelp.com

163. youtube.com

170. Every URL is Sacred

172. Theater group

173. Children's book

174. Rugby team

175. Muppet " Pigs in Space"

176. “ Show pig ” site

177. BBQ site

178. Guinea Pig site

180. Pass the Pigs game

181. Potbellied Pigs

182. " Pigs Anonymous" site

183. Industrial pipe cleaners, called " pigs "

184. Card shop

185. Baseball team

186. The Bay of Pigs

188. Our job is to promote deep links that are positive and neutral and ignore negative listings

189. We'll create between 5-25+ of these “aggregator” and “boing boing” sites in order to bring attention to deep, old links

193. “ Chris Wilson of 235 North Abraham Lane”

195. Google has limited resources and “archives” old content

196. Excerpting deep content and deep links onto new blogs reactivates

197. We call it the “boing boing” strategy

198. “ Find content, excerpt it, make a quip, and link to source” pigsblog.wordpress.com

200. They should be simple and you can use free templates

202. Sitemaps

205. Drupal offers great built-in RSS aggregation tools.

206. Setting up your aggregation strategy before you start blogging by hand is essential.

207. Wordpress MU (multi-user) is easiest way to manage a large campaign of blogs.

208. Google does have human reviewers so make it personal

211. (Maybe I am superstitious)

212. I have been using submission tools since 2003

213. Defensive SEO is a SEO campaign promoting everyone else but you

215. It allows me to import every URL I can collect (my Positive & Neutral list) and submit them en masse to “1000+” search engines automatically

217. http://youtube.com/chrisabraham Thank You for Attending Today’s Webinar!