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Social Media
Strategy
or How Cowpaths and
Mastadons are What YOU
Should Worry About




Everything in this post is shared under Creative Commons 3.0 NC/SA.
Come to http://www.chrisbrogan.com
I don't necessarily agree with everything I say.
             - Marshall McLuhan
Societies have always been shaped
more by the nature of the media
by which men communicate than
by the content of the
communication.
It is the framework which
changes with each new
technology and not just the
picture within the frame.
The simple frame around which I will hang everything else I talk about today:




   The first one there
   OWNS the game
Blog or newspaper?
From Cowpaths to Mastadons
From Cowpaths to Mastadons
From Cowpaths to Mastadons
From Cowpaths to Mastadons
From Cowpaths to Mastadons
From Cowpaths to Mastadons
From Cowpaths to Mastadons
From Cowpaths to Mastadons
From Cowpaths to Mastadons
From Cowpaths to Mastadons
From Cowpaths to Mastadons
From Cowpaths to Mastadons
From Cowpaths to Mastadons
From Cowpaths to Mastadons
From Cowpaths to Mastadons
From Cowpaths to Mastadons
From Cowpaths to Mastadons
From Cowpaths to Mastadons
From Cowpaths to Mastadons
From Cowpaths to Mastadons
From Cowpaths to Mastadons
From Cowpaths to Mastadons
From Cowpaths to Mastadons
From Cowpaths to Mastadons
From Cowpaths to Mastadons
From Cowpaths to Mastadons
From Cowpaths to Mastadons
From Cowpaths to Mastadons
From Cowpaths to Mastadons
From Cowpaths to Mastadons
From Cowpaths to Mastadons
From Cowpaths to Mastadons
From Cowpaths to Mastadons
From Cowpaths to Mastadons

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From Cowpaths to Mastadons

  • 1. Social Media Strategy or How Cowpaths and Mastadons are What YOU Should Worry About Everything in this post is shared under Creative Commons 3.0 NC/SA. Come to http://www.chrisbrogan.com
  • 2. I don't necessarily agree with everything I say. - Marshall McLuhan
  • 3. Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
  • 4. It is the framework which changes with each new technology and not just the picture within the frame.
  • 5. The simple frame around which I will hang everything else I talk about today: The first one there OWNS the game