Recruiters — How to use Twitter, Linkedin, Facebook to network with candidates and companies. Presented Oct. 29, 2009 to members of the Top Echelon Network Southwest Ohio Core Group.

1. Put Social Media
to Work
Distinguish yourself by becoming
an online networking leader to connect
with candidates and companies to drive new business
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2. Hello
My Name is
Chris Celek
Pronounced Sell-ick in English.
Pronounced Sell-ick in Polish
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3. Expert? Heck no, but I follow
my own advice
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4. What we mean
by Social Media
• Conversation
• Contributions
• Network, not broadcast
• Trust, not expert
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5. Why should we spend
any time on this?
• 80 million people — 41% of U.S. Internet users, visited
social networking site at least once a month in 2008, up 11
percent from 2007.
• By 2013, use will grow to 52% of U.S. Internet users.
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6. Why should we spend
any time on this?
Rapidly changing Internet use:
• 11% of U.S. adults used Twitter or similar service in Dec.,
up from 6 percent in May.
• In Jan., 42% of Facebook users were 25 or older, up from
28 percent previous year.
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7. Why should we spend
any time on this?
More than half of all C-Level executives under 40
use Twitter daily or several times a week.
New Forbes/Google report
June 22, 2009
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8. Why should we spend
any time on this?
More than half of all C-Level executives under 40
search for business information themselves.
New Forbes/Google report
June 22, 2009
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9. Why should we spend
any time on this?
• 200 million active users on Facebook.
• 50% of U.S. users over 35.
• 35-44 single-biggest demographic group.
• 55+ fastest-growing group of users.
Source: comscore.com
June 2009
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10. A web site is not enough
• Broadcasts
your info one
way.
• Depends on
customer to
decide to
come to you.
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11. Start with Google Profiles
Make search engine work for you
to always be found on first page of Google results.
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12. Create at google.com/Profiles
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13. So many choices, so little time
Pick 2-3 social media sites that:
• Your target audience uses.
• You can update consistently.
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14. The world’s gone Twitter
• Think cell phone texting meets instant messaging.
• Limited to 140 characters.
• It’s all about following or joining the conversation.
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15. Tweeple, Tweets, Twitterverse
• Big news
• Obama
campaign
• Fortune 500,
Congress users
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16. What is Twitter?
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17. What happens
when you Tweet
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18. What happens
when you Tweet
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19. What happens
when you Tweet
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20. What to say on Twitter
• Monitor,
respond to
what they’re
saying about
your
business.
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21. What to say on Twitter
• Share
your job
listings.
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22. Twitter for sharing
• Share info that
interests you.
• Share info that you
think will help
someone else.
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23. Twitter to be seen as expert
• Help other
recruiters today.
• Provide advice,
know-how, models
for process.
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24. Twitter to attract candidates
• Industry-specific
news.
• Tips for
candidates.
• Note 5 ways to
contact recruiter.
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25. Twitter your activities
• Promote your
community projects
and interests.
• Tell people how to
get involved.
• Ask for help.
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26. Twitter your priorities
• What are you
working on?
• Explain why this
is important to
you.
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27. Twitter search for listings
• Find jobs listed in
your niche, market
and by customers
and potential
customers.
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28. Twitter search by location
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29. Link from Twitter to video
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30. Make Twitter search for you
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31. Search for business leads
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32. Search for business leads
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33. Search for business leads
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34. Search for candidates
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35. Search for other recruiters
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36. Ask your network for help
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37. Help your network contacts
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38. Find business opportunities
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39. Recruit job candidates
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40. Announce your events
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41. Contests to attract customers
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42. Yes, it’s for business
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43. Twitr.org for searching
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44. Twitter for groups
#
• Search by topics, events,
names.
• Put hashtag in front of
name, word:
#TourismCincinnati
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45. Linkedin for networking
• Virtual, in-person
connections.
• Excellent SEO.
• Business focused,
not personal
interests.
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46. Linkedin for
being seen
• Connect to stay in
touch.
• Connect to be
found on your
contacts’ pages.
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47. Challenges we face online
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48. Linkedin for documents
• Upload
presentations,
sales kits.
• Share
documents,
virtual
workspace.
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49. Linkedin for conversation
• Use groups
to ask
questions.
• Start a
conversation
.
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50. Linkedin for experts
• Share what you
know.
• Provide
answers that
show you as
source, leader.
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51. Linkedin for
recommendations
• Praise your
connections.
• Ask for their
recommendations.
• Your info appears on
many more pages.
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52. Linkedin for
finding people
• Search by
location, business,
products.
• Discover your
connections.
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53. Share what you’re doing
• Schedule your
events.
• Invite customers,
contacts.
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54. Answer Questions
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55. Answer Questions
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56. Answer Questions
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57. Answer Questions
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58. Be seen as an expert
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59. Staffing & Recruiting questions
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60. Search for candidates, companies
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61. Fill out your profile completely
• Headline is
most important
for Google
search.
• Fill out with
your keywords
to be found in
search.
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62. Fill out your profile completely
• Identify and
use keywords
that describe
your business.
• What words
will searchers
use to find you?
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63. Help customers find you
• Link to your
web sites.
• Include social
media profiles.
Give customers
several ways to
contact you.
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64. Find, network with companies
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65. Post, search for jobs
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66. Job search for Dayton
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67. Job search for Dayton
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68. Give, ask for recommendations
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69. Blogs for recruiters
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70. Paid tools for recruiters
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71. Quick review of best practices
Change
Good
Change
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72. What is Facebook ?
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73. What is Facebook?
• Status updates about your business
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74. Tell customers about your events
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75. What to say on Facebook
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76. Facebook as newsletter
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77. Share with customers
• Behind-the-
scenes at
your store,
office.
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78. Tell customers what you do
• Describe
products,
services.
• Contact info.
• Link to your
web site.
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79. Photos popular with users
• Photos from
your events.
• Photos of your
products,
services.
• Invite
customers to
share photos.
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80. Connect your social profiles
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81. Fans = networking opportunity
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82. Fans = networking opportunity
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83. Search for competitors’ news
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84. Search for competitors’ news
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85. Announce your events
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86. Go where your fans are
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87. Share your photos, fan photos
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88. Allow your fans to review you
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89. Share your videos
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90. Video to introduce
your business
Distinguish yourself by becoming an online networking
leader to connect with customers and drive new business
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91. Introduce your business
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92. Promote special events
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93. Yes, it’s for business
• Hire pro to get professional video, sound quality.
• Be yourself on camera.
• Promote video on all your social profiles.
• Invite customers to give referrals.
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