(This slidedeck was presented at the AUSOUG 2013 Perth conference) Are you looking to wow your employees with a user interface that is simple, modern, and compelling? Learn how Oracle’s drive toward enhancing productivity helps you achieve value from your applications investment. We’ll show you how you can exceed your employees’ desire for enterprise data -- delivered on any device, and then explain how to reduce the cost of your user interface customizations, configurations, and extensions. Simplify your user experience. Lower implementation costs. Increase productivity. Delight your users. These are the core principles behind Oracle’s User Experience strategy across our applications. Learn how Oracle meets your needs in each of these areas with our complete user experience strategy. Thanks to Ultan O'Broin and Grant Ronald at Oracle Corporation for sharing the original slidedeck.

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2. Safe Harbor
The following is intended to outline our general product
direction. It is intended for information purposes only, and
may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality,
and should not be relied upon in making purchasing
decisions. The development, release, and timing of any
features or functionality described for Oracle‟s products
remains at the sole discretion of Oracle.
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3. CRUX (CRUD Meets UX)
Where User Experience reinvents legacy
Create, Read, Update and Delete
applications
Chris Muir
Senior Principal Product Management, Oracle ADF

4. Agenda
 User Experience Science 101 for Developers
 CRUX: CRUD* User Interface meets UX Design Patterns
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5. User Experience Science
101 for Developers
"Tell me more about that"
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6. User Interface versus User Experience
User Experience
The complete experience
for
User Interface a user around accomplishing a
The look and feel oftask, including across traditional
an
applications boundaries.
application, including the
layout and interaction
model.
• Start by observing users at work
• In their actual environment
• How & who they collaborate
with in their department
• How information flows across
the organization
• Post it notes!
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7. Product Usability: Learning from Users
“Tell Me More About That”
 Ethnographic studies
 Observe real end users doing real
work
 Interruptions, noise levels, platforms,
work-arounds, collaboration
 Context of use drives design
 Insights for mobile: cameras, SMS,
social media, personal and business
apps, location, voice
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8. Stories from the Wild: Credit Management
Writing on the Wall
 Credit analysts and managers use Microsoft Excel with graphs
for accounts information
 Posted on physical management boards for daily meetings
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9. Stories from the Wild: Time Entry
Hand in Glove on the Construction Site
 Construction company use of
mobile devices for entering and
reporting time
 Mandatory health and safety
requires workers wear gloves
on construction sites
 Unable to use touch-based mobile
devices as first assumed
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10. Product Usability: Appliance of Science
Next Frontier of User Research: Continuing Our Work
 Not science future, science now
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11. Product Usability: Appliance of Science
Next Frontier of User Research: Continuing Our Work
 Not science future, science now
 Eye-tracking non-intrusive, data-
collection method for visual
attention and action
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12. Product Usability: Appliance of Science
Next Frontier of User Research: Continuing Our Work
 Not science future, science now
 Eye-tracking non-intrusive, data-
collection method for visual
attention and action
 Facial gesture analysis to
understand emotions users
experience in use
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13. Product Usability: Appliance of Science
Next Frontier of User Research: Continuing Our Work
 Not science future, science now
 Eye-tracking non-intrusive, data-
collection method for visual
attention and action
 Facial gesture analysis to
understand emotions users
experience in use
 We‟re looking forward at the
science of users
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14. Fusion Apps UX: What Users Need To Know
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15. Fusion Apps UX: What Users Need To Do
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16. Fusion Apps UX: Who Users Need to Know
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18. Fusion Apps UX: Usability is Easy for Developers
Best of Oracle
applications
Proven scientific
usability
Expectations from
consumer applications
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Design pattern
website on OTN
Deep understanding of
Oracle Fusion Middleware
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Implemented by apps
developers in Oracle toolkit
Consistent, high-quality user
experience solution when
developing and tailoring

19. UX Design Patterns Propositions
 For Oracle ADF Developers
– Proven usability solutions and best
practices
– Share in Oracle UX insight and
investment
– Immediate uptake, no special
resources
– Satisfaction for users
– Higher levels of productivity and
efficiency for entire business
– More kudos, more business
– Beyond functionality
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20. Accessing UX Design Patterns on OTN
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22. UX Patterns Mean Productivity for Developers
Efficiency Through Built-In Usability
Contextual area
Global area
Tasks pane
Applications
UI Shell
Applications panel
Create in form
Quick
search
Create in table
Applications table
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23. CRUX: CRUD* Meets UX
Building modern, great-looking usable
apps on Oracle ADF with UX Design
Patterns
* Create, Read, Update, and Delete
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24. Project: UX Design Patterns & Oracle ADF in Action
 „Fusionizing‟ a Forms Application in
Oracle ADF
– What UX design patterns were invoked
– Improving the user experience and how
– Roadmap using Oracle ADF and UX
design patterns for continued apps ROI
 Caveats
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25. Forms: Maintaining Customers
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26. Forms: Maintaining Orders
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27. Forms: View Stock for a Selected Order Item
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28. ADF: Maintaining Customers
UI Shell for
consistency
Dynamic tabs for
multi-tasking
Ratings Web
2.0 feature
Table and
toolbar actions
for productivity
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29. ADF: Maintaining Customers
Tasks pane
quick create,
quick search,
location
visual
Show More/Less
details on
demand for
contextual
information
management
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30. ADF: Maintaining Orders
Date picker for
speedy entry
Export for
desktop workers
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31. ADF: Maintaining Orders
Save model consumer icons and
language and page actions
Tagging for
discovery
Contextual action
for collaboration
Contextual
area visual
insight
Single currency
GBP treatment for
for flexibility
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32. ADF: View Stock for a Selected Order Item
Fit and finish true-up
for cleaner UI
Analytics for
intelligence
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33. Classic CRUD Meets UX: CRUX
Heads Down Productivity and Satisfaction in Oracle Fusion Apps
Know the user and their tasks
The result?
Apply proven UX patterns,
guidelines and best of technology
Up to a
60%
Increase in user
productivity that
benefits businesses
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34. Your CRUX References
User Experience and Application Development Framework Resources
 Grant Ronald: Ten Years Younger: The Oracle Forms Makeover
 Grant Ronald and Lucas Jellema: The Future of Forms is – Forms (and some
friends)
 Oracle Applications User Experience: Usable Apps Events
 Oracle ADF Mobile
 Oracle Fusion Applications User Experience Design Patterns and Guidelines
 Oracle Applications User Experience: Get It Done Fast, Get It Done Right: The
Oracle Fusion Financials User Experience
 Shay Shmeltzer: ADF Mobile – Update Through Web Service (with ADF Business
Components)
 Stephen Johnson: ADF EMG Podcasts # 6 and 8
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