Short presentation summarizing the outcomes of the (un)conference held at the Brussels Twestival, February 12, 2009

1. Brussels Twestival (un)conference report
Social Media for Social Change
Le Botanique, Brussels
February 12, 2008

2. Social Media for Social Change
Organization of an UNconference
Who?
About 60 participants
Christian De Neef, biznessence (facilitator)
Onno Hesselink, ello-mobile
Murray Biedler, W t & Energy Facility Unit, C7
Bi dl Water E
M F ilit U it
Nathalie McDermott, ON ROAD MEDIA
Alain Deneef , États Généraux de Bruxelles (conclusions)

3. Christian De Neef introducing the conference Murray Biedler and team at work
Some participants during the plenary session Nathalie McDermott sums up her team’s results
Photography by Filip Bunkens - http://www.pitslamp.be

4. Social Media for Social Change
Organization of an UNconference
Why?
Make tweeters meet in real world
Reflect on a platform for social change
Share social media experiences
Network
Nt k
How?
Introduction - Christian De Neef
3 work groups during 1 hour
– Social economy & new medias - Onno Hesselink
– Cl
Clear water f everybody - M
t for b d Murray Biedler
Bi dl
– Social media for social change - Nathalie McDermott
A plenary session during 1 hour - Christian De Neef & Alain Deneef

5. Social Media for Social Change
Conclusions by Alain Deneef
2 groups of activists working together:
– Social media/networks : looking for a cause
g
– Social cause : looking for new tools
How to bridge the gap between them?
Is there a purpose in meeting each other?
Maybe both a problem and opportunity:
Media/network people are looking to leverage their network in social
sphere, but maybe also in cultural, political, economical...
Too much « noise » may hide the potential outcomes of a real social
media f worthy social causes
di for th il
Give time to time and learn : this is the first meeting…
Don't forget Bill Gates words: We always overestimate the change that
will occur in the next two years and underestimate the change that will
occur in the next ten!

6. Social Media for Social Change
Best Practices
(P)eople • Interest, Motivation, Passion,
• Play - “what excites peoples”
y pp
• No barriers, inclusion, participation
• Involvement
(B)usiness focus
(B) siness foc s
• Need
(P)rocesses (T)echnology
• Cause
• Transparency • Free (access)
• Niche
• Monitoring
M it i • Open Source
O S
• Sustainability
• Evaluation • Light-weight
• Funding
• Transform social media into real • Existing tools
world relationships • “Forget about technology”
(S)tructure
• Identify stakeholders (target movers & shakers, super
advocates, funders, sponsors, early adopters, etc.)
, ,p , y p , )
• Community ownership
• Social media gatherings (e.g., twestival)

7. Social Media for Social Change
Elements of a Vision
(P)eople • Integrate across generations (elders,
y
youth), cultures, politics, geography,
), ,p , g g p y,
language, etc.
• New Paradigm - Startup mentality
(B)usiness focus
(B) siness foc s
• Create awareness
(P)rocesses (T)echnology
• Educate
• Consolidate local twitter • Open/Creative Commons
• Expand = “6B p p
p people”
communities
iti
• “Give everyone a voice”
• Match people/skills at the right
• Political action - engage
time
people socially - turn
pp
people into advocates
(e.g., water)
(S)tructure
• Map of participants (e.g., “tweeters here today”)
• Regular meetups by language, region, interest
• Network fairs

8. Social Media for Social Change
Competencies
Social Communications
Working with groups Marcomm
Social economy Advertising
Social
S i l entrepreneurship
hi Journalism
Blogging
Cognitive
Knowledge management Technical
Knowledge sharing Infrastructure
Community leadership Internet education
Internet education
Entrepreneurial
Training
Sustainable economy
Social entrepreneurship

9. Social Media for Social Change
Values
Accessibility
y
Openness
Trust
Social commitment
...

10. Social Media for Social Change
Future developments
developments…
What is our aim?
Who is interested?
How to follow up : workshop? Conference? Sponsored Social
media breakfasts?
Where to put information?
for
f working together: our wiki (drafts, improvement,)
ki t th iki (d ft i t)
for publication and commentaries: twestival blog
Send to presenters for commentaries before publication
Send to the distribution list? (emails from amiando)
Editing a map of tweeters attending the conference?