Amplifying

[object Object],Client X has been a great success in raising awareness, increasing engagement, getting sponsorship and donation funding through its social networks however it has created the impression of closed communities leaving many potential members feeling left out which reduces the reach and impact of Client X.

[object Object],Increase the capabilities of Client X to reach a broader grass roots audience that can work to build awareness and donation base as well as creating more potential sponsor opportunities by connecting its multiple online communities through shared values and goals.

Opening up the community could be seen as creating a mess of connections

[object Object],[Redacted examples of people creating their own work arounds]

[object Object],[Support user needs] [sue them]

[object Object],Awareness building vs. Community building [Client X advertisement removed]

[object Object],Key Words Contextual Link development Embedding Linking Other

[object Object],Ads create awareness of products not a purpose for existing. Community members self select. Provide options. Sponsorship must match community values to get engagement. Focus on shared values to get the most benefit. Marketers can feel comfort in knowing who is on the site. Capture demographics at registration and through behavior Observe traffic patterns and communicate them to sponsors. Limiting the KCA community limits more sponsorship opportunities.

[object Object],Passion + Platform + Content Get out of the way!

Amplifying

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