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Making the Case: Selling Social Media Into and Within the Enterprise

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Chris Heuer
Chris Heuer

From my talk at Social Media Club Seattle Tonight

Business
1 of 19
Making the Case: Selling Social Media Into and Within the Enterprise Chris Heuer Founder, Social Media Club Creative Catalyst, AdHocnium
Be Strategic, Think Carefully, and Avoid Analysis Paralysis ,[object Object]
In the beginning... ,[object Object],[object Object],[object Object],[object Object]
Understand the Situation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Understand the Situation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Approaches ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Return to Basics ,[object Object],[object Object],[object Object],[object Object],[object Object]
What's Being Sold? ,[object Object],[object Object],[object Object],[object Object]
What's Your Desired Outcome ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Can be Measured ,[object Object],[object Object],[object Object],[object Object],[object Object]
What You Need ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What You Need ,[object Object]
What You Need ,[object Object]
What You Need ,[object Object],[object Object]
A Simple, but Challenging Path ,[object Object],[object Object],[object Object]
If you get it share it ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Important Social Stories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Important Business Stories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Discussion

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Making the Case: Selling Social Media Into and Within the Enterprise

  • 1. Making the Case: Selling Social Media Into and Within the Enterprise Chris Heuer Founder, Social Media Club Creative Catalyst, AdHocnium
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