3. Agenda ChrisKovac.com - (@chriskovac) Nicholson Kovac Theory of Social (Media) Influence Where to Start? Social Media Engagement & Integration Soapbox Dunbar’s law (150 connections) Q&A
4. Shameless Self-Pub Integrated Marketing Communications (agency) Full service Located in Kansas City, MO 45/55 B2C vs. B2B Past B2B Agency of Year (2x) Strategic-driven creative Integration Blog
5. Utica, New York Des Moines, Iowa Harrison, Arkansas Toledo, Ohio Philadelphia, Pennsylvania St. Paul, Minnesota 20 Clients 100 Brands Omaha, Nebraska
6. Nicholson Kovac and Social Media NK New Media Studies Agriculture Veterinarian & Pet Owner Health Care Professionals Interesting insights
10. Theory of Influence Second-order Influence Offline vs. Online Trade Show 1810 followers on Twitter = Influence of Nearly 12.7M Dan 1170 Followers = 16.9M How do We Find the Key Influencers? Technology Twinfluence.com
11. Theory of Influence 50 “followers” vs. 10k What if? Quality vs. Quantity Don’t underestimate the power of 1:1! Your friends’ friends Talk within their channel Online to Offline
12. NK Social Influence Model Listen Powerful Market Research Tool Strategy Engagement (Tactics) Integration ROI
29. “Content is King” Tell a story! (you have one) Think multi-channel Content Development Product Demos Testimonials Key Execs/Staff Community Repurpose Content UGC More
31. Editorial Calendar News (try to limit) Events/Meet-ups Ask! (What did you think of______?) Retweets/Reposts Culture Tips Encourage Sharing! More Sharing = More Engagement , Followers(@MackCollier)
32. Social Media Profiles Reserve your profiles (even if you don’t plan to use) YouTube Twitter Flickr Facebook “Point” to Website Company Brands Issues
33. Make it Viral "Share This” Social sharing Digg, Deliecios, StumbleUpon Seed content Solicit feedback Listen to channel Tactics: Blog SNR Web Offline (leave behind)
37. Market Research Ask your audience about their social media habits Online surveys Focus groups Social media monitoring Deliver needs-based communications
38. Internal Communications Increase awareness internally (it’s still new) Website E-newsletters Biz Cards Email signature Intranet Signage
39. Public Relations A Natural Fit… Social News Release Blogging/tweeting Online Reputation Management Trade Shows Events (radio remotes) SEO-friendly Word of Mouth
40. What is a Social News Release (SNR)? Search engine friendly (SEO) Also journo friendly News aggregators Multi-format Audio/video/photos Embedded links Measureable Drive qualified traffic Test and Refine
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42. Trade Shows Meet in person, continue relationship via social media Lots of opportunity Meet-ups Product demo or testimonial (video) Live blogging/tweeting Live Video (John Deere) Ask target audiences “How do you use social media”
43. Traditional Advertising It’s time to integrate! Promote social media profiles Twitter, Facebook, LinkedIn, YouTube, Flickr Social media messaging We want to engage with you! Drive Web and social media traffic Store signage
44. Measurement and ROI Web Analytics Unique visitors Page Views Time on site Referring URLs Twitter Facebook YouTube Social Media Metrics Bit.ly Followers/posts/RTs # of conversations Monitoring
45. Business Cases – Social Media Awareness Lead/Sales Retention/Up-sell Customer Service (CSR) Overlay Other Data (Web, Sales, SEM, Media Track ROI Integration with Marketing
46. Soapbox Dunbar’s Law (150) Corporate Communications Remember Engagement Best Practices It’s About Building Real Relationships Closing Thoughts Thanks!