Beyond usability testing; going from emotion to action
•Télécharger en tant que PPTX, PDF•
1 j'aime•486 vues
Presentation for Infinit Innovation Network meeting on user research for physical products, delivered in Hørsholm, Denmark on 16-Jan-2014
Recommandé
Recommandé
Contenu connexe
Similaire à Beyond usability testing; going from emotion to action
Similaire à Beyond usability testing; going from emotion to action (20)
Dernier
Dernier (20)
Beyond usability testing; going from emotion to action
- 1. Emotion /Action Beyond usability Christopher Monnier Peter Urban
- 2. Christopher Monnier cmnr@novonordisk.com, @chrismonnier Peter Urban peur@novonordisk.com 2
- 3. 1. 2. 3. 4. Define the emotional experience Formulate a research strategy Design the right method Make it real 3
- 4. 1. Define the emotionalexperience 4
- 5. 1. Define the emotionalexperience Understand emotional needs 5
- 6. Define the emotionalexperience Find the meaning of the product 6
- 7. 1. Define the emotionalexperience Consider all touchpoints 7
- 8. 2. Formulate a research strategy 8
- 9. 2. Formulate a research strategy Understand project needs 9
- 10. 2. Formulate a research strategy Align with stakeholders 10
- 11. 2. Formulate a research strategy Show the plan 11
- 12. 3. Design the right method 12
- 13. 3. Design the right method Include key experience factors 13
- 14. 3. Design the right method Do the interviews yourself 14
- 15. 3. Design the right method Allow for adjustments 15
- 16. 3. Design the right method Let users discover things 16
- 17. 3. Design the right method Probe on subtleties 17
- 18. 3. Design the right method Get engineers to observe 18
- 19. 4. Make it real 19
- 20. 4. Make it real Go deep in the analysis 20
- 21. 4. Make it real Workshop the results 21
- 22. 4. Make it real Don’t just observe, recommend 22
- 23. End 23
Notes de l'éditeur
- Use emotional model as guide to identify research questionsHow can we, for example, evaluate whether the product removes doubt by testing multi-day setup)See how stories heard through user research align with emotional model
- Being in conversation with a user can open up insights that being behind the glass cannot
- How people discover things and how they react once they figure it out can provide insights on value
- Watch videosObsess over painpoints—why, why, why?!?Shuffle your clusters, tear them down and build them up againExample:Through deep analysis of a usability study, we realized that some users did not have a clear understanding of what would cause a particular action to occur. This problem was actually not one of the original questions the team had and is a great example of why it’s so important to stay explorative, even when you have certain objectives you must achieve.
- Navigate the “bullseye of abstraction”Example:Once we identified the problem—lack of clarity in timing—we brainstormed a solution direction and then held a workshop with designers and engineers to explore the direction.
- Observations go unused, recommendations get attentionExample: A solution emerged that subsequentusability testing showed made the device easier to understand and mitigated a safety risk. More importantly, the confusion we saw in the earlier study was no longer present with the modified design