Information Management webcast from February 23, 2012

1. Chris Pepin – IBM Mobile Technology Evangelist
6 Key Things to Fast Track your Mobility
Strategy
© 2012 IBM Corporation

2. Enterprise mobility step-by-step
Establish corporate mobility policy
Deploy mobile device management
Enable corporate email
2 © 2012 IBM Corporation

3. Establish corporate mobility policy
 Corporate policy: Is there a corporate policy that speaks to BYOD? Do I need employees to
sign an agreement with terms and conditions? What’s the policy for mobile expense
reimbursement and arrangements with mobile carriers?
 Security and compliance: What are the corporate security and compliance requirements
and how are they enforced?
 Support: What devices are supported? How is support provided? Can I leverage
automation or self-service support to reduce costs?
3 © 2012 IBM Corporation

4. Deploy mobile device management
 Software that secures, monitors, manages and supports mobile devices
 Over-the-air distribution of applications, data and configuration settings
 Supports company-owned and employee-owned devices
 Addresses the limitations of Microsoft ActiveSync
4 © 2012 IBM Corporation

5. Mobile device management solutions
Source: Gartner Magic Quadrant for Mobile Device Management Software, April 2011
5 © 2012 IBM Corporation

6. IBM Endpoint Manager for Mobile Devices
 Safeguard Enterprise Data: Selectively wipe enterprise data when devices are lost or
stolen and configure and enforce passcode policies, encryption, VPN, and more.
 Flexible Management: Secure and manage employee- and corporate-owned mobile
devices using a combination of email-based and agent-based management, while
preserving the native device experience
 Maintain Compliance: Automatically identify non-compliant devices and take action by
denying email access or by issuing user notifications until corrective actions are
implemented
 Unified Infrastructure: Leverage a single infrastructure to manage and secure all of your
enterprise devices: smartphones, media tablets, desktops, laptops, and servers
In public beta
Shipping March 2012!
6 © 2012 IBM Corporation

7. Enable corporate email
 E-mail, contacts and calendar
 Lotus Domino, Microsoft Exchange
– Lotus Traveler, Exchange ActiveSync, BlackBerry Enterprise Server, Good for
Enterprise
 Network connectivity
7 © 2012 IBM Corporation

8. Moving beyond email to support
applications
8 © 2012 IBM Corporation

9. Enterprise mobility: next steps
Application strategy
Develop applications
Deploy applications
9 © 2012 IBM Corporation

10. Application strategy
 Business to employee and business to consumer
 Collaboration and social media
 Business analytics
 Line of business applications
 Network and security considerations
10 © 2012 IBM Corporation

11. Develop applications
 Buy vs. build
 Mobile application architectures
– Native, web, hybrid, virtual
 Development tools
– XPages, Objective-C, Java
– Mobile Enterprise Application Platform (MEAP)
11 © 2012 IBM Corporation

12. Mobile Enterprise Application Platform solutions
Source: Gartner Magic Quadrant for Mobile Enterprise Application Platforms, April 2011
12 © 2012 IBM Corporation

13. IBM announces the intent to acquire Worklight
 Worklight : a privately held company based in Tel Aviv and New York that provides a
leading open standards based mobile application platform for smartphones and tablets
letting you build and iterate mobile apps quickly
 IBM and Worklight Together: With the combination of existing portfolio capabilities in
Mobile Device Management, Mobile Web Application Development, Integration,
Collaborative Tools and Mobile strategy, planning, implementation, and hosting services,
with the acquisition of Worklight, IBM can now offer a complete end-to-end solution to
enterprises looking to capitalize on the rapidly expanding mobile market.
13 © 2012 IBM Corporation

14. Deploy applications
 “Pushing” applications to devices
 Public application store
 Enterprise application store
 Application management
14 © 2012 IBM Corporation

15. Approach
Business Objectives
End User Scenarios
Corporate Culture
Corporate Policy
Information
Technology
15 © 2012 IBM Corporation

16. Enterprise mobility at IBM
 Corporate policy allows the use of personally-
owned devices
 100,000+ employees with smartphone and tablet
access
 Apple iOS, Google Android and RIM BlackBerry
are the most popular mobile platforms
 Most employees pay a portion of mobile expenses
 Self-service support via social media and “wisdom
of the crowds”
16 © 2012 IBM Corporation

17. Summary
Establish corporate Application
mobility policy strategy
Deploy mobile Develop
device management applications
Enable corporate Deploy
email applications
17 © 2012 IBM Corporation

18. Trends to watch
 4G
 Microsoft Windows 8 and Windows Phone
 Tablets
 HTML5
18 © 2012 IBM Corporation

19. Links
 IBM Endpoint Manager for Mobile Devices
– ibm.com/software/tivoli/solutions/endpoint/mdmbeta/
 IBM Mobile Enterprise Services
– ibm.com/services/mobility
 FaceBook
– facebook.com/ibmmobility
 Slideshare
– slideshare.net/ibmmobility
 Twitter
– twitter.com/ibmmobility
 YouTube
– youtube.com/ibmmobility
 Blog
– ibm.com/connections/blogs/ibmmobility
19 © 2012 IBM Corporation

20. Thank you!
Chris Pepin
IBM Mobile Technology Evangelist
cpepin@us.ibm.com
chrispepin.com
20 © 2012 IBM Corporation