Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Pixt deck 5 16 13
1. Your content, live and
shared where you want it.
Mobile, tablet, web and TV
2. Pixt was build as a platform from its inception. This allows content to be referenced from various cloud
and social photo services and used in Pixt Walls. Content can also be dragged from service to service,
from Flickr into Facebook into Picasa etc.
Walls can be viewed, shared and embedded across the web, mobile and tablets to create ubiquitous
access to content.
Touch, drag &
arrange photos
and videos
Embed Pixt
Walls on your
site or blog
Click photos
and videos to
zoom them up
Content can be
sourced &
moved between
Facebook,
Flickr, Picasa,
YouTube etc.
Pixt users create Pixt Walls. Live, collaborative, physicalized photo and video
walls viewable simultaneously on web, mobile, tablet and connected TV.
3. Pixt is innovating and re–physicalizing the way users and brands interact with
content.
Pixt has built a platform that allows users a way to go beyond sharing, and begin
collaborating around their life events within their circles.
With the scalability of Pixt these life events can be highly personal, like your
child's birthday party, mid sized like a party, and massively social like concerts,
festivals and sporting events. Pixt facilitates collaborative experiences across
this full range by giving users full control of the viewing and sharing of Pixt Walls.
Pixt is both a photo host, but more importantly a photo aggregator. Photos do not
need to be stored on Pixt to be viewed on Pixt. Pixt Walls are mixed walls of
photos and videos hosted and live of Facebook, Flickr, Picasa, Instagram, and
YouTube.
4. Pixt was established in 2011. Currently the company has 4 employees and a
strong pool of contract help. It has offices on Kearney st. in San Francisco and in
Marin.
Pixt is a registered Delaware C-corp
Pixt has raised $500,000 of angel funding.
Pixt was built as a backend platform first
Pixt web product Alpha launching Q2 2012
Android mobile and tablet launching Q1 2013
Ipad Launching Q1 2013
Iphone launching Q1 2013
5. • The Pixt website has 16,000 users
• Pixt returning visitors average visit duration is 10 minutes (00:09:55)
• the Pixt Facebook App is growing by 146% m/m with 8,247 Monthly Active
Users
• Pixt Android Mobile application
launched in March 2013
• 39,000 installs
• an average rating of 4.43 stars
out of 5
• Pixt Iphone app launched 5 2013
6. Chris Schmidt, co-founder, ceo
4th start up. Sold first (Zowie) to LEGO. LeapFrog- Manager Content Strategy. Method- Sr. Strategist
Ron Sheridan, co-founder, cbdo
co-founder Oversee.net
David Williams, lead developer (sun microsystems)
Alexei Barnes, developer (royal college)
David Levine, technical advisor (Oracle)
Investors
Fred Hsu, Manage.com; co-founder Oversee.net
Theorem Ventures, Andy Getsey, James Hannon; Founders Atomic PR
Bill Mushkin, Name.com
Advisors
James Pomerantz, photo editor, The New Yorker
Greg Johnson, Executive Design Director, William Morris Endeavor
Brayton Johnson, Founder and coo, find the best; CEO WP Associates
7. By 2015 over 80% of handsets will be smart phones
9 out of 10 US consumers own a tablet, smartphone or cellphone
300 million photos are added to Facebook every day
Instagram has 90 million active users
2012 Mobile M&A increased $59%, totaling $20.1 billion
2013 Mobile app revenues surpassed $30B, doubling since 2011
Pinterest – valuation 2.5B
Instagram – purchased by Facebook for $1B
Thislife – raised 2.5M on a 10M valuation. 6 months later acquired by shutterfly
Erly – Kleiner Perkins backed. Purchased by Airtime
Albumatic – 6 months old, raised 4.5M
Pixable – purchased by SingTel for 26.5M
8. Q2 2013
• User acquisition
• SEO and deep analytics integration with GA and MobileAppTracking
• Backend scaling
• Product iteration, testing, development
• Pixt Brand Account dashboard
Q3 2013
• User acquisition
• Brand account acquisition
• Community activation feature development
• API development
• Print integration
Q4 2013
• Photo and video re-aggregation and cloud back up
• E-commerce integration
9. • Brand Accounts
• Embedded white label walls distributed on brand sites and blogs
• On premise and online digital signage / community walls
• Brand product walls with transaction links
• Embedded Facebook walls
• Live event walls with account registration and analytics
• Affiliate Partnerships
• Storage partners- Photo and video backups through Pixt to the cloud
• DropBox, Box.net, Google drive, Amazon
• Print partners- Café press, Shutterfly, Snapfish, SmugMug
• Affiliate Commissions:
• Amazon, Ebay, Overstock
• Advertising – Contextual add insertion into sponsored walls
• Premium User Accounts, feature sets
10. Brand Accounts: three year projections
These projections are a roll up of
Brand accounts for
• White label Walls
• On Premise Walls
• Brand Product Walls
• Facebook Walls
• Event Walls
Affiliate Revenue: three year projections
These projections are a roll up of
Affiliate revenue for
• Storage partners
• Print Partners
• Affiliate commissions
11. Runway:
• Ensure a 8 to 12 month growth phase
Platform:
• Iterative platform development and testing
• Launch the Pixt API
• Launch Pixt Brand Platform
Marketing:
• SEO, SEM, Mobile ads, Facebook ads
• Earned Marketing: Scale the Pixt Event presence with free / low cost walls to
drive exposure
• PR, Sponsorships
Team
• Addition of 2 developers
• Addition of 2 marketing reps
12. Scenario 1: Massive user growth leading to M & A
By bringing an intuitive interface to the organization, and collaboration around
photos and videos Pixt positions itself at the intersection of digital photo sites,
cloud storage, social networks.
Consumer apps represented 20% of the total Mobile M & A transactions 2012
M&A exits achieved an average return of 7.5X
Scenario 2: Q4 profitability
By offering brands the ability to connect with their customers through user
generated content and content sharing Pixt will be able to aggressively pursue
brand accounts where Pixt is embedded on brand and event sites.
Pixt has trial marketed the concept with Diageo and Universal Technical Institute.
13. Pixt is offering a convertible note Seed round
Raise:
$750,000 with the option to raise an additional $500,000 on the round
Cap:
$5,000,000
Discount:
A 20% discount will be offered to the first $350,000 invested
A 10% discount will be offered to the remainder of the round
Interest:
6% Annual rate
14. Pixt is an experience, not a deck, so please let us know a time that we can show
you its unique look, feel and features.
Pixt is live on all platforms, in Alpha release and growing. Jump on, make a wall
and have fun with your photos again.
To follow up please contact
chris@pixt.com
415 847 5868