1. Your content, live and
shared where you want it.
Mobile, tablet, web and TV
2. Touch, drag &
arrange photos
and videos
Embed Pixt
Walls on your
site or blog
Click photos
and videos to
zoom them up
Content can be
sourced &
moved between
Facebook, Flickr
, Picasa, YouTu
be etc.
Pixt users create Pixt Walls. Live, collaborative, with a real world feel, these photo and video walls are
viewable simultaneously on web, mobile, tablet and connected TV by everyone who has the wall open.
Example: Coachella http://alpha.pixt.com/coachella2013
Example: Maker Fair 2013 http://makerfaire.com/bayarea-2013/pixt/
Example: Thumbs Up! http://alpha.pixt.com/thumbs-up_1
Example: a brand wall for Marin Speed Shop http://alpha.pixt.com/mss
3. Our mission is to make digital photos and videos fun again by bringing them together into
touch based, social walls, easy to sort, to share and practical to manage.
Photos connect us, and Pixt furthers that by focusing on collaboration around life’s events.
Pixt is scalable so that life events can be highly personal, like your child's birthday
party, mid sized like a wedding, and massively social like concerts, and sporting events.
Pixt provides a solution for quickly creating walls collaboratively for all of these.
By letting groups post together Pixt creates an unparalleled sharing platform. One person
can start a wall that others add to and view the real-time pulse of the web.
Pixt was build as an integrated platform. This infrastructure allows content to be pulled
from various cloud and social photo services and viewed in Pixt Walls. This allows Pixt to
simultaneously provide a unique front end experience, a social sharing platform and a
photo host.
Pixt Walls simultaneously exist and be in interacted with on the Pixt site, embedded on
sites and blogs across the web, on mobile (Android and Apple) and tablets creating
ubiquitous access and distribution of content.
4. Pixt was established in 2011. Currently the company has 4 employees and a strong pool of
contract help. It has offices on Kearney st. in San Francisco and in Marin.
Pixt is a registered Delaware C-corp
Pixt has raised $500,000 of angel funding.
Pixt was built as a backend platform first
• Q2 2012: Pixt web product Alpha launched
• Q1 2013: Android mobile and tablet launched
• Q1 2013: Ipad launched
• Q1 2013: Iphone launched
• Q1 2013: Pixt used by photographers and attendees at a major event (coachella)
• http://alpha.pixt.com/coachella2013
• Q2 2013: Pixt adopted by first major event (maker faire) for real-time and post event
content viewing
• http://makerfaire.com/bayarea-2013/pixt/
5. • The Pixt website has 16,000 users
• Pixt returning visitors average visit duration is 10 minutes (00:09:55)
• the Pixt Facebook App is growing by 146% m/m with 8,247 Monthly Active Users
• Pixt Android Mobile application
launched in March 2013
• 39,000 installs
• Average rating of 4.43 stars out of 5
• Pixt Iphone app launched 5 2013
6. Chris Schmidt, co-founder, ceo
4th start up. Sold first (Zowie) to LEGO. LeapFrog- Manager Content Strategy. Method- Sr. Strategist
Ron Sheridan, co-founder, cbdo
co-founder Oversee.net
David Williams, lead developer (sun microsystems)
Alexei Barnes, developer (royal college)
David Levine, technical advisor (Oracle)
Investors
Fred Hsu, Manage.com; co-founder Oversee.net
Theorem Ventures, Andy Getsey, James Hannon; Founders Atomic PR
Bill Mushkin, Name.com
Advisors
James Pomerantz, photo editor, The New Yorker
Greg Johnson, Executive Creative Director, William Morris Endeavor
Brayton Johnson, Founder and coo, find the best; CEO WP Associates
7. By 2015 over 80% of handsets will be smart phones
9 out of 10 US consumers own a tablet, smartphone or cellphone
300 million photos are added to Facebook every day
Instagram has 90 million active users
2012 Mobile M&A increased $59%, totaling $20.1 billion
2013 Mobile app revenues surpassed $30B, doubling since 2011
Pinterest – valuation 2.5B
Instagram – purchased by Facebook for $1B
Thislife – raised $2.5M on a $10M valuation. 6 months later acquired by shutterfly
Erly – Kleiner Perkins backed. Purchased by Airtime
Albumatic – 6 months old, raised $4.5M
Pixable – purchased by SingTel for $26.5M
Tumblr – purchased by Yahoo for $1.2B
8. Q3 2013
• User acquisition
• SEO and deep analytics integration with GA and MobileAppTracking
• Backend scaling
• Product iteration, testing, development
• Pixt Brand Account dashboard
• Brand account acquisition
• Community activation feature development
• API development
• Print integration
Q4 2013
• Photo and video re-aggregation and cloud back up (platform and/or partnerships)
• E-commerce integration (shopping engine integration & affiliate accounts)
Q1 2014
• Facebook specific friend browser
• Twitter specific visual tweet viewer
• Google+ specific activity viewer
9. • Brand Accounts
• Embedded white label walls distributed on brand sites and blogs
• On premise and online digital signage / community walls
• Brand product walls with transaction links
• Embedded Facebook walls
• Live event walls with account registration and analytics
• Affiliate Partnerships
• Storage partners- Photo and video backups through Pixt to the cloud
• DropBox, Box.net, Google drive, Amazon
• Print partners- Café press, Shutterfly, Snapfish, SmugMug
• Affiliate Commissions:
• Amazon, Ebay, Overstock
• Advertising – Contextual add insertion into sponsored walls
• Premium User Accounts, feature sets
Achieving scale takes time. Pinterest was in business for 4 years before they captured
the public imagination.
Pixt believes that by simultaneously targeting brand exposure, event exposure and end
user adoption we can solidly grow an engaged user base.
10. Brand Accounts: three year projections
These projections are a roll up of
Brand accounts for
• White label Walls
• On Premise Walls
• Brand Product Walls
• Facebook Walls
• Event Walls
Affiliate Revenue: three year projections
These projections are a roll up of
Affiliate revenue for
• Storage partners
• Print Partners
• Affiliate commissions
11. Runway:
• Ensure a 8 to 12 month growth phase
Platform:
• Iterative platform development and testing
• Launch the Pixt API
• Launch Pixt Brand Platform
Marketing:
• SEO, SEM, Mobile ads, Facebook ads
• Earned Marketing: Scale the Pixt Event presence with free / low cost walls to drive
exposure
• PR, Sponsorships
Team
• Addition of 2 developers
• Addition of 2 marketing reps
12. Scenario 1: Massive user growth leading to M & A
By bringing an intuitive interface to the organization, and collaboration around photos and
videos Pixt positions itself at the intersection of digital photo sites, cloud storage, social
networks.
Consumer apps represented 20% of the total Mobile M & A transactions 2012
M&A exits achieved an average return of 7.5X
Scenario 2: Q4 profitability
By offering brands the ability to connect with their customers through user generated
content and content sharing Pixt will be able to aggressively pursue brand accounts
where Pixt is embedded on brand and event sites.
Pixt has trial marketed the concept with Diageo and Universal Technical Institute.
13. Pixt is offering a convertible note Seed round
Raise:
$750,000 with the option to raise an additional $500,000 on the round
Cap:
$5,000,000
Discount:
A 20% discount will be offered to the first $350,000 invested
A 10% discount will be offered to the remainder of the round
Interest:
6% Annual rate
14. Pixt is an experience, not a deck, so please let us know a time that we can show you its
unique look, feel and features.
Pixt is live on all platforms, in Alpha release and growing. Jump on, make a wall and have
fun with your photos again.
To follow up please contact
chris@pixt.com
415 847 5868