A breif, and basic introduction to some Social Media concepts

1. Strategy Session

2. Page 2

4.  It’s a two way conversation, information sharing.
 The democratization of the internet. Its non-
hierarchical and anyone can star
 Users are growing in sophistication, their designs are
more sophisticated
 The technology is very fast, its very cheap, its easy
to use and its dynamic.

6.  Facebook has 5 million Aussie users
 40% of mobile phones are web
enabled, some 32% are used to access
social networks
 The average aussie spends 2 hours
online per day
 92% of aussie households are web
enabled.

7.  Build awareness
 Generate Traffic
 Increase hits to your message
 Create and foster a ‘passionate’ community
 Manage feedback on member issues
 Educate members about RACV Advocacy
 Whatever it is, set some…

8.  Gather the conversations, research and collect data
 Analyse the data. What is being said? The sentiment? The
demographic? Is it one way, two way or more?
 What is the online brand personality? Formal? Informal?
‘Chatty’? Are you Ashton Kutcher or the Commonwealth bank
 Does the personality match with where you want to be in the
conversation. If you want feedback to be engaging – be
Ashton, if you want less feedback, complaints and
grandstanding – be Commbank
 Get advice – Linkedin, Social Media forums about social
media. What are other brands doing?
 Review the actions – are they likely to achieve the goals