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Ident Design and purpose
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2. Design

3. Screen Tempo
This is a good example of an ident that utilizes tempo. The ident is
cut to some fast paced music and the dancing feet all dance in time
with it. It is an interesting ident because the sound goes perfectly
with the visuals with different people jumping in and out to the beat.
It uses the fast pace to keep peoples attention on the ident and to
draw them into it. For me this is an interesting ident because there is
no climax, the ident is just constant dancing not leading into
anything, this doesn't mean it is a bad ident because this ident still
conveys the type of screen tempo in other idents.
The ident that I have decided to compare with the ITV 2 ‘dancing
ident’, I have chosen this specific ident because of two main
reasons, firstly because this E4 ‘hotel room’ ident has lots going
on (as you can see by the picture next to this text) now even
though there is a lot going on it is quite a slow paced ident
compared to the ITV 2 ident which is more up beat and a faster
paced.

4. Space & Time
This is a very good example of an ident that plays with space and time.
This refers to weather an ident is set in the present time/past or future.
And weather it is in a real or fictional place. BBC 3 have created a
completely knew planet for their suit of idents and have built it by
mashing together lots of the fun elements of their channel and random
elements from popular culture. The world revolves around the theme of
tubes that carry pink goo that makes up the logo for BBC 3. The world
seems very fun and carefree with the population of the world
being flamboyantly dress people who seem to live for fun. This links into
their target audience of being a young channel for young people and
the design of their world reflects this. This is a perfect example of how
designers can create interesting and new visuals specifically designed
to attract their audience.
This is a good example of an ident that takes the opposite approach to space
and time but still uses it effectively. In this ident the world that we are set in is
clearly rural England as it is a dune setting for a BBC ident. To go with the
target audience for BBC 1 it is quite a cinematic and sophisticated ident. With
kite flying being seen as something for the adult generation. The people who
inhabit the ident are these people. Adults and older people all having fun
creating the circle with the kites. This is in complete contrast to the other ident
in many ways. This is mainly due to the target audience but also the fact that
the "Kites" ident is in the real world and has to show what the weather would
have to be like to fly those kites. Whereas the other can do anything it
wants because its in a made up world. However both are still effective idents.

5. Information and entertainment led
This is a very good example of an ident that is purely for entertainment rather
than information. Apart from the small MTV logo in the corner there is no other
hint as to what channel it is apart from the style the ident is made in. Instead
the ident focuses on following the Alice in Wonderland figure around as she
explores the interesting world that she is in. I think that it is an effective ident
because it draws the audience in and really makes you want to follow her
through this land and discover what is going to happen. And even though
there is not an obvious thing showing that this is an MTV ident there is enough
that you can still tell who it belongs to but not focus on it.
This is an example of a suit of ident that is more information led than
entertainment. It is still entertaining but the main focus of the ident is on
the channels name and logo. All of the idents in the suit of idents use or
incorporate the logo as the main feature of the ident. Making interesting
graphics that use the logo as part of the ident. For example the ident that
is laid out like a Rubik's cube has all of the challenge letters on one of the
rotating plates. Then as they all turn round the logo is formed. It is hard
now in modern idents to find one that is not primarily lead by entertainment
but I think that these idents are a good example of idents that use the
information in a creative way to attract their audience and keep there ident
and channel in their mind.

6. Interaction with viewer’s
This is a very good example of an ident that interacts with its audience to engage
them and make their ident memorable. The theme with this ident and the rest of the
suit that it belongs to was to have channel 4's logo embedded somewhere in the
ident and the audience tries to find it. Some of the idents are easier than others and
this really makes the audience engage with the ident. This is a very good tactic for
making an audience remember your channels idents. Because the ident makes the
audience work to figure it out they will remember it for positive/negative reasons. I
think that Channel 4's idents are one of the best examples of this.

7. Density of information
This is a good example of an ident that is very simple and does not
have huge amounts of visuals onscreen. This goes with the channels
theme of being a premium channel that is in HD so the ident reflects
this. The ident is very clear with lots of space throughout the ident. The
information that is being portrayed to the audience is just what channel
you are watching so there is no clutter of lots of information with TV
listings. The theme of the ident is going through an HD window into
another more exciting time so as the cat runs it briefly turns into a lion
through the BBC's HD logo. I think that this ident is very effective at
giving the audience the information that it needs in a very simple, clear
and stylish way.

8. Purpose

9. Branding
For this branding page I have decided to choose E4’s
ident because it uses a prime example of branding,
the main colour used in all of E4’s ident is purple, this
colour choice is not just a random colour E4 have
chosen, they always must use the colour purple
because it’s there channels colour, for example if one
day I started watching E4 and the ident was the colour
brown I would wonder if I was watching the right
channel, this is why the channel must keep there
corporate colour the same as always. Further more E4
have created there own logo, (also purple) this logo
has been created so people can easily identify the
channel E4.
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10. Packaging & re-packaging
ITV has changed their idents, they
have basically changed them but
have kept there identity, they have re
branded the logos and the idents,
but they are still advertising the
same channel with the same
programs. (the idents used to be a
blue type of colour, now they are
yellow)
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11. Segmentation within
Scheduling
The segmentation within scheduling is where
and when the ident occurs. The idents occurs
just after a program has finished and the start
and also in the middle of the adverts. They do
this to promote the channel if people are
watching the adverts.

12. Marketing
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The type of marketing for a channel (for
example BBC 1), they use idents (the circle
idents) to promote there channel, in a sense
so that there ident will be scene by the
public, this will market the channel more
because it will be recognized by a massive
audience
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13. Identity
The identity of a channel (or a Channels
ident), it’s all to do with the type of font and
the logo. The use of the font, for example
E4’s channel the font is custom (not used by
any other channel), Also another part of the
identity is the logo this can never be
changed as it is symbolizing the channel
and if it is changed the audience will not
recognize the channel that is being shown.
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14. Scheduling
Scheduling is an important part of any channel, it
is basically what programs are on and at what
time. For obvious reason certain channels are not
allowed to broadcast any channel at whatever
time, they have to what for the ‘watershed’, this is
when the ore rude programs come on to TV (the
water shed is at 8:30pm - 5:30am), and also we
know that all the children's shows will be on in the
morning. There is one more main part of a
channel’s scheduling, ‘prime time’ this is basically
the prime time of the day when the whole family
sits down to watch TV this is why it is called prime
time because they will be lots of people watching
the television (prime time is usually around 9pm)