See some case studies or our creative work, including an award winning B2B campaign, a direct mail campaign that delivered a 19.2% response and a referral campaign for a hotel

1. A bit about us Generator Marketing Ltd. 2-5 Wellington Quay, Dublin 2. Tel: 881 8888 smart thinking & creative that counts

3. Clients we’ve worked with.

6. Acquistion direct mail 12% response rate and very positive brand response. Results We recognised that the One Direct customer was buying second hand cars and cash gave them a lot of negotiating power. We transferred that insight into a wallet direct mail piece. Visit www.generatormarketing.ie for more Solution. One Direct were looking to drive leads for car loans. Challenge.

7. B2B acquisition Challenge To recruit new members to the Real Estate Alliance group. Solution. A direct mail campaign that showed how estate agents could be even more successful as part of a group. We used the analogy of wine and cheese to illustrate the point. The pack also included an interactive CD presentation. www.generatormarketing.ie for more Results 80% response rate. ROI of 10:1

8. Referral campaign Challenge. Develop a low cost way of maximising existing customers. Solution. We completed a detailed review of existing data and developed a simple relationship marketing strategy. One component was a referral programme . Postcards were strategically placed in bedrooms and public areas and the hotel posted them for free. The guest and the recipient received a special offer from the hotel and all redemptions were via the hotel’s booking engine. Visit www.generatormarketing.ie for more Results Over 6000 postcards were sent and thousands in new bookings achieved.

9. on/offline acquisition Challenge To develop a low cost campaign to build awareness and drive room bookings. Solution. We created the 'Bellinter Style' concept to bring alive the Bellinter House experience. The campaign included press and online targeting specific groups such Mums (above). We also negotiated a number of 'pay-for-performance' deals. Visit www.generatormarketing.ie for more Results Web traffic increased 40% and click-through rates and bookings are ahead of target.

10. FGF direct mail 19.2% conversion rate. ROI of over 33:1. Results We recognised that customers who topped-up their phone regularly and had recently switched were likely to be our strongest advocates. We created a compelling offer for the customer and their friend and made it easy to refer by creating a the pack in two parts. Also, we appealed to the sense of humour of the younger audience we were targeting. Visit www.generatormarketing.ie for more Solution. To get existing customers to encourage their friends to join meteor. Challenge.

11. Listen to radio Integrated acquisition Loan applications increased 22% and brand recall improved significantly. Results. Created the concept of loan approval in 60 minutes and combined that with contemporary direct response advertising. We delivered a range of press, radio and direct mail executions. Visit www.generatormarketing.ie for more Solution. Drive new loan applications and approvals for personal loans in the younger age category. Challenge.

12. Cross-sell direct mail 17.2% conversion rate and we even received thank you calls from customers. Results. Recognising that most customers had the product to protect their family’s lifestyle, we developed a simple direct mail piece that doubled as a child’s height measuring chart. www.generatormarketing.ie for more. Solution. To get customers to top-up their Income Protection cover. Challenge.

13. Smart thinking and creative that counts 8% response rate and average loan values increased 22%. Results. Illustrate how easy getting a loan with GE was. We sent them a simple direct mail pack with a tea bag attached to illustrate how quick and easy the process was. Visit www.generatormarketing.ie for more. Solution. To drive increased loan applications and top-ups from their existing customers. Challenge.

14. See what we can do. We’re good at challenges. So whether you’ve got a project in mind or just want to discuss a few ideas we’d love to help! Chris Small - 086 160 6461