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Speaker notes: In this module we’re going to look at an amazing new development from Intel – the new Intel © Core™ 2 Duo processor. We’re going to examine the outstanding performance benefit it gives to both the entertainment PC and the mobile PC. And how you, by selling systems with this processor, can give your customers the ultimate PC experience and generate maximum customer satisfaction. Let’s get started… ( click next slide )
Speaker notes: Trainer – key messages for this slide: up to 40% faster and over 40% more energy efficient. It has been hailed by users, technology experts, computer media, technology websites and industry commentators as the biggest performance leap in 10 years! It’s the Intel ® Core™ 2 Duo processor and it delivers up to 40% – yes, 40%! – more power than Intel’s previous generation of microprocessors, and that means incredible system responsiveness and faster multimedia performance. Discussion on energy-efficiency But speed and performance is only half of the story. Thanks to Intel’s clever world-leading technologies, the Intel ® Core™2 Duo processor is also over 40% more power-efficient than before. Why is that important? ( discuss briefly ). Yes, it saves energy, but it also means less noisy systems. Because less heat is generated, cooling systems can be smaller and quieter. In turn, PC manufactures can design smaller, more versatile form factors. You can sum up the new Intel ® Core™2 Duo processor quite simply – up to 40% faster and over 40% more energy efficient . But let’s now take a closer look at the Intel technologies behind the remarkable new Intel ® Core™2 Duo processor … ( click next slide )
Speaker notes: Trainer – key messages for this slide: Outline key new technical features Intel Wide Dynamic Execution executes 4 instructions per clock cycle, compared to only 3 in Intel’s previous generation and other products out there today. What does this mean? It’s like going from a 3-lane highway to a 4-lane highway. It allows more information, or “traffic” to pass through, so the PC can do more in less time. Intel Smart Cache increases the efficiency of L2 cache to processor core data transfers by allowing the entire L2 cache to be allocated to one core, unlike the need for dedicated L2 cache for each core in other products. How does that work? Imagine you have a cupboard with two doors. Both doors are separated by a partition, so if you open one door you cannot look into the other half of the cupboard. You have several disadvantages: 1. You have to always open both doors to be able to see everything. Or you can open one door and then the other. 2. You cannot store bigger items that are larger than one half of the cupboard. For example, you have to store your winter coat in the cellar even if the other half of the cupboard is not yet filled completely - or even used at all. That's completely different for Intel's Smart Cache Technology: 1. You can always see the complete content of the cupboard from any of the doors (from a die’s perspective). You can even access the other half of the cupboard directly without having to open an additional door. That saves time and you avoid doubling the storage in both halves. 2. If one processor does not need the cache the other processor gets all of it. You are able to store any size of items from either of the doors. You are able to best use the cupboard according to your needs. In this way the limited resource “cupboard” – or L2 cache – is used to its optimum. You don’t have to go to the cellar to fetch your winter coat. This is time saving and efficient. Intel Smart Memory Access maximizes main memory to the processor bandwidth and reduces latency by feeding data to the wide dynamic execution engine more efficiently. And all of these three features enable better performance in multiple application types and user environments, whether single- or multi-threaded. Intel Advanced Media Boost allows 128bit SSE/2/3 instructions to execute in a single clock cycle. Previous generations of Intel processors such as Intel ® Pentium ® D or Intel ® Pentium ® 4 take 2 cycles to achieve this, so in applications that use SSE instructions like video, speech, gaming and others, there’s a distinct performance improvement. Intel Intelligent Power Capability does just what it says, using power more efficiently – for example, switching it away from components when it’s not needed – to reduce overall power consumption and enable quieter, more power-efficient system designs. In summary, what you get is the power to do more at the same time, like playing your favorite music, running virus scan in the background, and all while you edit video or pictures. The powerful Intel ® Core™2 Duo processor provides you with the speed you need to perform any and all tasks imaginable. N.B. Trainer – if the question of lower GHz arises, answer as follows: The answer is higher efficiency. Imagine a hybrid car. It is able to switch off the engine while going downhill or while using the brakes. So it saves energy. In a similar way, the Intel® Core™2 Duo Processor is able to switch off unused areas of the chip while not being used. The result in both cases: You save energy (less petrol or longer battery life time). This isn’t just a new processor, it’s a new kind of processor. With Intel ® Core™2 Duo, more gets done in less time in the processor. In fact, comparing GHz rates is now no longer the most accurate way to compare performance. Make sure RSPs understand: Comparing GHz rates between systems is not the most accurate way to compare performance any more The technologies which enable the performance gains are unique to the Intel ® Core™2 Duo processors. A moment ago I mentioned that manufactures can design and build smaller form factors, and nowhere is this more evident than in the entertainment PC… (click next slide)
Speaker notes: Trainer – key messages for this slide: C2D at the heart of Intel Viiv technology. Viiv the ultimate entertainment experience. Intel ® Viiv™ technology is at the heart of the entertainment PC, and a the heart of Viiv technology is? You’ve guessed it, the new Intel ® Core™2 Duo processor. As we’ll see, the Core 2 Duo processor is set to become a mainstream product and the standard by which all other processors are judged. But let’s first discover what it promises in home entertainment. All that extra power means effortless multitasking. Video and voice conferencing with Skype* with virus scan in background. Or burning DVDs or converting CD to MP3 while doing regular work. Or streaming content to other device while doing regular work. The possibilities are endless. Energy efficiency means smaller electricity bills, as well as well as stylish and quiet entertainment PC designs. Your customers benefit from an all-in-one system that can include personal video recorder, DVD/CD, music deck and stereo radio – and, it’s top wired LAN connectivity (up to 1GB Ethernet). What’s more, in addition to its value as an entertainment centre, an Intel Viiv technology-enabled PC can perform all the functions of a regular PC. NB Trainer – Verified content services only available in G-UK-F-It For pure entertainment, Intel Viiv technology is hard to beat. With Intel Viiv verified services you can buy music, movies and games online, enjoy HD content and easy direct connectivity to the TV, as well as benefit from enhanced video and integrated 3D graphics, plus theatre-style surround sound up to 7.1. Ease of use is equally impressive. After initial boot-up, the Intel Viiv technology entertainment PC can be turned on and off instantly, just like any other consumer electronic device. It can be controlled from the comfort of a couch using a remote. This is known in the industry as a 10 foot UI (user interface), compared to a 2 foot UI which means using your PC traditionally. It’s easy to share personal and premium content with other users in other rooms, too. For example, you could watch, pause and rewind live TV in the lounge, while someone else is listening to music from the connected hi-fi in the kitchen, and another user is watching a movie from a connected laptop in the bedroom – all from one elegant and discreet device. Discussion: wireless connectivity (see backup slide featuring digital home) Can anyone suggest how they are all connected? (briefly discuss). That’s right, each separate device is connected by a digital media adapter – an easy to connect and relatively low-cost peripheral that creates a bridge between the PC and another device such as your TV set or stereo music system. Digital media adapters can be connected with cables, but the best option is to connect wirelessly – it’s quick and easy to install, with no untidy cables or drilling required.
NB Trainer – Verified content services only available in G-UK-F-It
Speaker notes: Trainer – key messages for this slide: Focus on selling C2D for best customer experience You want your customers to enjoy the best experience, so lead with the best product. And that’s the Intel Viiv technology platform with Intel ® Core™2 Duo processor inside. They get all the functionality of a regular PC plus the ultimate entertainment experience. If the customer is less interested in entertainment, then a desktop PC with Intel ® Core™2 Duo inside will give them outstanding power and performance with, of course, the energy saving benefits we have already discussed. Finally, if the customer’s budget is limited, offer PCs with Intel’s established and proven processors: Pentium ® D, Pentium ® 4 HT or the entry-level Celeron ® . Although these processors form the mainstream of your sales, there is one more Intel processor which deserves to be highlighted on its own… ( click next slide )
Speaker notes: Trainer – key messages for this slide: The best gaming processor… bar none When your customer says something like… “I need any competitive edge to beat my gaming foes” or “I spend much of my time doing high-performance video editing. I’m tired of waiting for my processor to keep up with me. I need the fastest desktop processor available…” then lead with Intel ® Core™2 Extreme. While not every store may carry PCs with Intel’s new, most technologically advanced performance desktop processor, the Intel ® Core™2 Extreme processor, is designed for gamers and power users seeking exceptional performance for ultra-realistic games and advanced multi-threaded digital media creation applications. Threads are a way for a program to split itself into two or more simultaneously running tasks. Examples of such programs include Adobe Photoshop or Windows Moviemaker, for example, as well as many computer games, animation software and news tickers. . Quite simply, the Intel ® Core™2 Extreme is the best gaming processor on the market… bar none. So far we have only looked at the Intel ® Core™2 Duo processor in the environment of desktop computing and home entertainment. And if you think that’s amazing, just look at what you get when you go mobile… (click next slide)
Speaker notes: Trainer – key messages for this slide: Mobile performance gains. Mobile usage models The market for laptop computers is huge and Intel Centrino mobile technology has led the way in creating that demand. Now, that technology has leapt ahead with the Intel ® Core™2 Duo processor. With an Intel ® Centrino ® Duo mobile technology-based laptop with new Intel ® Core™2 Duo processor, your customers can enjoy over 70% overall performance gains compared to the previous generation Intel ® Centrino ® -based laptops. Just look at what that means… Mobile gaming. Get immersed in intense gaming with revolutionary mobile dual-core performance, enjoy a rich multimedia experience, and high quality, smooth video playback - and support for key 3D features with great graphics. Mobile media entertainment. Express your creative potential by producing and editing your home movies and photos powered by the dual core capabilities of Intel ® Centrino ® Duo mobile technology, and enjoy a higher quality TV experience on your laptop enabled by a TV tuner, PVR, or outside-in connection. Today, with Intel ® Centrino ® Duo mobile technology you can download those extra songs for your iPod. Mobile lifestyle. Keep in touch with your friends & family with high quality VoIP calls over Intel’s built-in wireless Network Connection Entertainment on the go. Get premium high definition audio and video so you can enjoy your favorite music on the go, experience a premium home theatre environment and immerse yourself in your favourite games.
Speaker notes: Trainer – key messages for this slide: Focus on selling Intel ® Centrino ® mobile technology with C2D inside for best customer experience This good, better, best strategy for mobile computing works in the same way as for desktop. The Celeron M processor is a good entry level product that competes effectively in the market. A better option is to sell up to Intel ® Centrino ® Duo mobile technology. The platform delivers a breakthrough in powerful multitasking capabilities, enhanced communications, and enables new functionalities like improved battery life for gaming, connected entertainment and mobile TV usage models. But the best choice of all is Intel ® Centrino ® Duo mobile technology with the latest Intel ® Core™2 Duo processor. It delivers the performance for enhanced multitasking, improved multimedia experience and industry-leading energy-efficient performance. It has a up to 667 FSB, up to 4MB L2 cache and, of course, it is Microsoft Windows Vista-ready. It is also ready for 64 bit computing. While most current applications are not 64 bit, some future software might be, including Microsoft Windows Vista. So this processor offers the versatility to handle, not just today’s applications, but tomorrow’s, too. I have talked a lot about performance today. I’d like to show you now some actual performance figures based on benchmark tests… ( click next slide)
Speaker notes: Trainer – key messages for this slide: Emphasis on - up to 40% faster and over 40% more energy efficient. The first is where we arrive at the figures of 40% more performance with a 40% reduction in energy. This compares the performance of a Pentium ® D Processor 960 (2X2 MB L2 Cache, 3.6 GHz, 800 MHz FSB) with a Intel ® Core™2 Duo E6700 (4 MB L2 Cache, 2.66 GHz, 1066 MHz FSB). If you’re not familiar with it, SPECint*_rate_base2000 is a capacity-based metric used to measure throughput of a computer that is performing a number of tasks. This is achieved by running multiple copies of each benchmark simultaneously with the number of copies set to the number of logical hardware cores seen by the operating system (2 copies for Pentium ® D Processor and Core 2 Duo processor). As you can see the difference represents a major performance leap – both in power delivered and energy saved. Now I’m going to show you several other industry benchmarks, all of which underline the world-leading performance and energy efficiency of Intel ® Core™2 Duo on the desktop… (click next slide)
Speaker notes: Trainer – key messages for this slide: Benchmarks reinforce performance claims Here you can see the results from 5 industry standard benchmark tests, again comparing the performance of a Pentium ® D Processor 960 (2X2 MB L2 Cache, 3.6 GHz, 800 MHz FSB) with a Intel ® Core™2 Duo E6700 (4 MB L2 Cache, 2.66 GHz, 1066 MHz FSB) PCMark* 05 - CPU Test from FutureMark is an application-based benchmarking tool used to measure overall PC performance. By using portions of real applications, this benchmarking tool can assess PC performance. SPECfp*_rate_base2000 and SPECint*_rate_base2000 are capacity-based metrics used to measure throughput of a computer that is performing a number of tasks. This is achieved by running multiple copies of each benchmark simultaneously with the number of copies set to the number of logical hardware cores seen by the operating system (2 copies for Pentium ® D Processor and Core 2 Duo processor). 3DMark* 06 - CPU Test from FutureMark* is a benchmarking tool that combines the latest DirectX* 9.0 support with unique and updated tests and graphics. The CPU Test measures the contribution of the processor on 3D graphical performance. SPECint*_rate_base2000 We covered this in the previous slide. SYSmark* 2004 SE is BAPCo's latest version of the mainstream office productivity and Internet content creation benchmark tool used to characterize the performance of the business client. SYSmark 2004 SE features user-driven workloads and usage models developed by application experts. SYSmark is a great tool for measuring how a PC performs on common business computing applications. SPEC CPU2000 measures performance on more compute-intensive applications that although they don’t constitute the majority of day-to-day office computing are still very important. Things like running email, IM, and presentation software while hosting a multi-party VOIP conference call are becoming more common and SPEC CPU2000 provides a measure of PC headroom that can enable smooth operation while really putting a load on the PC. Conclusive proof that the Intel ® Core™2 Duo processor provides outstanding performance over the previous generation. But what about Intel ® Core™2 Duo in mobile? ( click next slide )
Speaker notes: Trainer – key messages for this slide: Benchmarks reinforce performance claims. This time I’ll show you some real-world computing comparisons that illustrate how the Intel ® Core™2 Duo processor delivers extra performance to laptop computing. This graph compares Intel ® Core™2 Duo Processor (2MB L2 Cache,1.66 GHz, 667 MHz FSB) with Intel ® Pentium ® M Processor 730 (2 MB L2 Cache, 1.60 GHz, 533 MHz FSB) using some typical applications. MP3 encoding, for example is just over twice as fast, while working with Windows Moviemaker – as you know, a demanding, processor-hungry application – is even faster. But let’s look at some other industry benchmarks for mobile technology, this time with competitive comparisons… ( click next slide )
Speaker notes: Trainer – key messages for this slide: Intel outperforms the competition. Here, you can see a range of benchmarks, the baseline for which is the AMD dual-core processor which is then compared with Intel ® Centrino ® Core Duo technology, and Intel ® Centrino ® Core Duo technology with Intel ® Core™2 Duo processor inside. In every example, Intel ® Centrino ® Core Duo technology delivers superior performance. But just look at the difference with the Intel ® Core™2 Duo processor! ( discuss each benchmark briefly ) Video, for example, is one area where you can clearly see – quite literally – how Intel Centrino Core Duo technology with Intel ® Core™2 Duo processor inside delivers an outstanding performance increase. Express your creative potential by producing and editing your home movies and photos, and enjoy a higher quality TV experience on your laptop enabled by the Mobile Intel ® 945 Express Chipset and a TV tuner, PVR, or outside-in connection. Watch high definition movies and see how a laptop powered by the dual core capabilities of Intel ® Centrino ® Duo mobile technology brings you’re your mobile entertainment to life. These outstanding results underline the absolute performance supremacy of the Intel ® Core™2 Duo processor. What you’re seeing today is the emergence of the processor that will become the essential ingredient in both notebook and desktop PCs, for business and for home use. I have already described the Intel ® Core™2 Duo as “the world’s best dual-core processor”. But you don’t have to take my word for it… ( click next slide )
Speaker notes: Trainer – key messages for this slide: The world’s best dual-core processor This is just a small sample of the favourable comments made by countless computer publications and technology reviewers about Intel ® Core™2 Duo. I think you’ll agree, the message is clear; whether for the entertainment PC or for mobile, the Intel ® Core™2 Duo processor is the new standard in computing and the world’s best dual-core processor. So, how can you show your customers which PC systems have the Intel ® Core™2 Duo processor inside? ( click next slide )
Speaker notes: Trainer – key messages for this slide: Identifying systems with C2D. Look for the 2 – it means second generation As you may know, all Intel processors have a unique identifying sequence number, and Intel ® Core™2 Duo is no exception. It is important that you can identify this new processor correctly, since the figure 2 in the name means second generation, delivering the massive increases in performance and energy saving that we discussed earlier. But it’s simple. Just look for the Intel ® Core™2 Duo processor in the system specification. Or look for the platform logo saying “Core 2 Duo inside” in the display material on the shelves. If POS isn’t used in your store, just look for processor numbers that begin with the numbers showing here to know that you are offering your customers breakthrough performance and energy savings.
Speaker notes: Trainer – key messages for this slide: Lead with the best solutions Core 2 Duo BEST processor The huge leap in performance delivered by the new Intel ® Core™2 Duo processor, based on the groundbreaking Intel ® Core ™ Microarchitecture is perhaps the most exciting development in computing in the past 10 years, so reflect that excitement in your sales conversations. Promote only the best solutions to give your customers the best experience and most customer satisfaction - and that means Intel Viiv technology for home entertainment and Intel ® Centrino ® Duo mobile technology for laptop PCs. Discuss C2D key message But keep it simple. Just give your customers the key messages. Who wants to remind us all what the key message is for the Intel ® Core™2 Duo processor? ( ask group for answer ) That’s right, the Intel ® Core™2 Duo processor delivers up to 40% more power while being over 40% more energy-efficient. Intel ® Viiv™ technology promise the ultimate home entertainment experience , while Intel ® Centrino ® Duo mobile technology delivers breakthrough mobile performance . Use instore sales tools like flyers, demonstrations and collaterals to support your sales arguments. And for product facts and effective sales strategies, go online to Intel Retail Edge. It’s a site designed especially for you, and it’s packed with tips and techniques to improve your knowledge, your sales skills and, ultimately, your earning potential. If anyone hasn’t yet taken advantage of Intel Retail Edge, just go to http://www.intel.com/retailedge and register. Now, before we move on, are there any questions…
Speaker notes: Look at how, with Intel ® Viiv ™ technology, a whole range of different devices easily come together wirelessly in the home. You can see at the top, here, the living room where your customers can enjoy premium content, photos, music and videos. A 10-foot user interface allows them to play games and view media on their TV without moving from the couch. While the CE-style design sits comfortably with their home media centre. Discussion: interfaces Here’s a question for you: Can you explain the difference between a 2-foot and a 10-foot user interface? (discuss briefly). Yes, 2 -foot means you sit directly at your PC while 10-foot means you can control the PC with a remote from the comfort of your couch. Over on the right we have an entertainment laptop. Enjoy digital content or play games anywhere around the home – or take it with you and enjoy music, movies and more on the go. Here in the den or study a Digital Media Adapter on the stereo system means you can listen to music downloaded and stored on your Entertainment PC. Over here in the Student’s Room , you can get high-end performance gaming with a Media and Gaming PC. It also has the power to author and edit music, photos and home video. Now for the Bedroom . Everyone likes a TV in the bedroom and when it’s easily connected to the Entertainment PC with a digital media adapter you can stream the in the content, even though the ePC is in the living room, users can enjoy all the features available in the living room. As you can see, Intel is enabling a vision where your customers can enjoy a variety of digital entertainment anywhere in the home – and on the go – at any time they choose. And they can do all this with more freedom and flexibility than ever before.
Speaker notes: Two new processors, coming later this year, will also qualify for the Viiv brand. They include the Intel ® Core™ 2 Extreme & Intel ® Core™ 2 Duo, both based on the advanced Core microarchitecture. Intel also recently added some software to the Intel ® Viiv™ technology-based PC, which includes the Intel ® Viiv™ Media Server as well as Intel ® Hub Connect Technology.
Speaker notes: With the Intel ® 965 Express Chipset, consumers can have an enriched entertainment experience, including up to 7.1 surround sound, enhanced HD video, improved realism and lifelike 3D effects for gaming, etc…