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Seo for developers 20-10-11
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Christian Jessen
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Most ugly slides ever. Talk about SEO for Developers at UPC in Lima, October 20th 2011.
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Seo for developers 20-10-11
1.
SEO for Developers
2.
3.
Website without onsite
SEO is harder to rank
4.
SEO should be
planned before building the site
5.
Understanding crawlers
6.
Understanding crawlers
7.
8.
Use <p> where
it makes sense (wrap around paragraphs in articles)
9.
Alt-tag on images
(<img alt=”desription”)
10.
11.
Unique for every
page!
12.
Not a ranking
factor, but increase CTR on SERP
13.
14.
Search Engine Land:
http:// l.ff.pe/pqYz48
15.
In short:
don't use meta keywords
16.
17.
18.
Store.com/flowers/blue/big-tulipan
19.
www.mysite.com/
20.
21.
22.
Www.domain.com -> domain.com
23.
domain.com/old-file -> domain.com/new-file
24.
25.
Careful, is used
strongly be Google
26.
Don't rely 100%
on Canonical
27.
28.
For content-rich sites
(ex. Thousands of records) split into categories, tags, etc
29.
30.
/ <category> /
<sub-category> / <city>
31.
32.
Great for dynamic
& user generated content
33.
34.
35.
Helpful for block
fx. Tabs & avoiding DC
36.
First thing Googlebot
looks for
37.
38.
Check how your
pages look in SERP
39.
Control your meta
description tags with “site:”
40.
41.
Crawl Errors –
check often (after shipping!)
42.
43.
44.
45.
46.
47.
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