Digital Jungle 2011 Company Credentials

1. Digital Jungle … Company Credentials!
Presented by Dr. Mathew McDougall
CEO & Founder, Digital Jungle
Beijing, China

2. Lets get down to business… Ye Baby!!
Who are we?
What is Social Influence Marketing?
How can it help me?
Who’s lovin’ our work?

3. Digital Jungle… Rockin’ Digital!!
A Leading Social Influence Marketing Agency
Specializing in Chinese & Asian social media solutions
Industry Focus: Tourism, Luxury & Automotive
Offices in Beijing, Shanghai & Hong Kong

4. The ‘Motherhood’ Statement
The mission of Digital Jungle is to help our clients improve their business
position and gain real value from their digital marketing investments
Through our expertise in social media digital marketing programs and
I’m Dr
. Matt the application of search, affiliate and online marketing, we commit to:
CEO, D McDou
igital J gall,!
ungle
• Providing exceptional value
• Driving incremental direct revenue
• Generating ROI unrivaled by traditional media
• Protecting your online reputation
• Increasing your market share over your competitors
• Building your brand awareness
We look forward to working with you.

5. SOCIAL INFLUENCE
MARKETING
Defined!

6. Definition… Lay it on me!
Social influence marketing describes the use of
interactive and collaborative forms of media
to influence the perception, opinions and
ultimately the buying decisions of consumers
by creating respect and love about a brand,
product or service.

7. The philosophy… according to DJ!
Social Influence Marketing is about leveraging
social media at every stage of a marketing campaign,
and it goes beyond the lifetime of the campaign too.
In fact, we believe that over the long term, it is going
to have a stronger affect on purchasing behavior
than direct response and brand marketing.

8. Not forgetting… its always about
the ‘big idea’!
We are all about delivering
compelling ideas that drive
participation and build loyalty
beyond reason.
" " " " " " " " "

9. How does Digital Jungle differ from
other Agencies?!
• The ‘big idea’ is at the heart of every campaign
• Experts in socially led marketing programs
• Totally focused on achieving outcomes
• We offer a complete management of your Chinese
social media i.e., Sina Weibo
" " " " " " " " "… and generally all round good guys!

10. The world is changing… really!!
+70% say they discuss products and services
Measurable word of mouth
Tribes, gatherings and the watering hole

11. SOCIAL INFLUENCE
MARKETING
in Action!

12. Social influence… the marketing spiral!
Although most of our campaigns
use social media as the central
communication platform, we
often use multiple digital channels
to amplify and echo key
messages.
Our social media programs and
digital media campaigns are
conducted in multiple languages
and across multiple geographies

13. Sharing the big idea’s…!
We create opportunities to share our branding and campaign
ideas through a deep understanding of Chinese and Asian
paid, owned and earned media relationships
The Paid Media Strategy
Outbound push and reach activity. Affiliate, email, Ads etc.
The Social Strategy
Your unbound marketing strategy should be all about conversation, relationships and
dialogue inside the spaces that your prospects currently use.
A two-way dialogue with customers, prospects and influencers who can propagate
positive opinion.

14. Social influence marketing… follows a
process!
Awareness
Liking/Friending
Attraction Phase
--------------------------------
Engagement
Participation
Community
Relationship Phase
------------
Evangelism
Loyalty Phase

15. Understanding the social paid media phases
Set objectives and establish plan
Listen and understand your audience
Engage and participate
Monitor and evaluate

16. CLIENT STUFF
Lovin’ our work!

17. Cool Logo Collections!
Delivering digital strategy and
execution services:
• Customer and competitor insights
• Digital and eCommerce strategy
• Social Influence Marketing
• Search Engine Marketing
• Affiliate Marketing
• Media Buying
17
• Mobile Services
• Application Development

18. Lexus… Lovin’ our Work
Creating word of mouth by targeting influential
customers.
Use SIP:Enterprise to profile targets
High social network reach and strong category involvement = Male bias, 25 – 35 years
Created an online community for these influencers
Video competition that provides a fun way to share and vote for interesting videos
Significant Chinese usage, +/- 6 minutes on the site.

19. Global Blue… Lovin’ our Work!
Building brand awareness and online discussions
Using social media to drive awareness, amplified with
search and media buys
Created an online program for key influencers
Managing the official Sina Weibo account and seeding/feeding into many additional online forums
+/- 1000 Weibo fans/2 weeks, +/- 3-4 mins on the site.

20. Alliance Insurance… Lovin’ our Work
Driving sales of travel insurance products.
Using search marketing to target and drive traffic
Australian and New Zealand focused
A/B Testing, Portfolio Management, Geo/Time Targeting
Multi-varience testing to achieve the most optomised results
Achieved a positive 1:4.5 search media/sales ratio

21. So what does this look like
for me, my brand, product
and service?
BLANK = enter your brand, product or service
Meet Digital Jungle...!

22. Thanks!
Follow on Twitter Company Email
@digitaljunglecn
info@digitaljungle.com.cn
Follow on Weibo:
Company Website
www.weibo.com/digitaljungle
www.digitaljungle.com.cn
Connect on Linkedin Presentations on SlideShare
www.linkedin.com/company/digital-jungle
www.slideshare.net/digitaljungle
Also, don’t miss out on !
Dr. Mathew McDougall’s new book!
“The Chinese Social Media Universe” !