A 5 minute presentation that I had to do in a lecture for how a brand uses social media and suggest it can improve the interaction

1. Subject: Social Media at American Red Cross
Christina Tsiripidou
Southampton, November 2010
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2.  Organization’s Profile
 Results of Online Survey
 Use of Social Media
 Suggestions for Improvement
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3.  Founded in 1881 by Clara Barton
 Headquarters in Washington
 Neutral humanitarian care to victims of war & natural disasters
 Non-governmental agency that aims to prevent & relief suffering
 Relies on donations
 91cents/dollar invested in humanitarian services & programs
http://www.redcross.org/
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“Bobby Vourlis dies in Sydney car crash, death posted on Facebook first”
By Clementine Cuneo From: The Daily Telegraph, February 08, 2010

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Survey conducted by Infogroup and

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Survey conducted by Infogroup and

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Survey conducted by Infogroup and

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http://www.facebook.com/home.php#!/redcross

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Ways to Improve its Interaction

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1. Reply
2. More Transparency
If we donate, shouldn’t we know where our donations go?

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3. Provide Regular Case Studies
Once a week post an individual case study

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4. Merge account

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Summary

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Thank you for your attention