2. QUANTIFIABLE RESULTS
SOCIAL MEDIA
SEO & PPC
FOCUSED TARGETTING &
ADVERTISING
PROFESSIONAL TEAM

3. Search Engine Optimisation
•
Approx 70% to 80% of search
traffic
Keywords, Site
Navigation, URL, Use of Videos &
Meta Data All Determine Quality
Score
•
Long Term Process, but provides long
term benefits
•
Analytics illustrate why your site is
ineffective & how to improve (A/B
Testing)
•
•
•
Medium/Long Term Strategy that
delivers more customers long
term
Keyword Allocation - Allocate the
keywords to the most suitable pages
of your site

4. What Makes Good SEO?
•
Domain Age – Favours Older
Domains
Customised URL that includes
Keywords
•
Attention Grabbing Text with Large
• Meta Data, Title tags, Heading
Bullet Pts & Text Location (Top left
Tags & Alt Tags for Images
Preferably)
•
•
Medium/Long Term Strategy that
delivers more customers long
term
•
External Backlinks & Video
(Search Engine love video)
•
301 Redirects & eliminate
Duplicate Content

5. 







Bid for your position against the competition
Higher your bid, higher your position. (1st not always best)
Greater competition = greater cost
No charge if user sees your ad
Only pay if user visits your website
Clicks charged direct to credit card
Simple way to test if your website can work for you
Requires lots of testing to maximise ROI

6. What Makes Good PPC Ads?
Ad Rank
• Where does your Ad appear
in relation to others?
• What Factors Affect Ad
Rank?
• How do I improve my Ad
Rank?

7. What Makes Good PPC Ads?

8. Google Adwords – Relevance over Budget
Wordstream 2011

9. What Makes Good PPC Ads?
•Landing Page Relevance Improves Quality Score
•Include Primary Keyword
•Call to Action
•Negative Keywords
•Create multiple ads (3) and rotate them

10. Social Media
SOCIAL MEDIA SITE DEVELOPMENT
FACEBOOK COMPETITIONS
INTEGRATED & BRANDED
CREATE COMPETITONS & APPS
SOCIAL MEDIA SITES
TO INCREASE FOLLOWERS
TO ENGAGE NEW & EXISTING
CUSTOMERS
& ENCOURAGE ENGAGEMENT
CONTENT DEVELOPMENT
DEVELOP CREATIVE & UNIQUE CONTENT
TO SHARE ON YOUR
SOCIAL MEDIA SITES
ADVERTISING
ADVERTISE ON SOCIAL MEDIA
WITH HIGHLY FOCUSED TARGETTING
TO ATTRACT RELEVANT CONSUMERS
€

11. Social Media
•
•
•
•
•
Widespread exposure to Consumers
Brand awareness campaigns that are effective in terms
of the increase in consumer curiosity – Bandwagon
Effect
Increasing site traffic towards your page – this will
equate to increased participation from visitors as well.
Maintaining a good reputation/Brand Image with
consumers
Direct Contact with Consumers/ Personal

12. Localised Digital Marketing
• Submit a listing to Google Places for
Business
• Ensure listing is fully completed and
description is keyword optimised
• Provide analysis on site performance
& see where your site is being viewed
& source of traffic

13. Digital Marketing for International Sites
A/B
TESTING
WITH DIFFERENT ADS &
DIFFERENT LANGUAGES
TO DETERMINE WHAT
WORKS BEST
KEYWORD RESEARCH &
ANALYTICS
CAN SHOW ONLINE BEHAVIOUR
BY SPECIFIC LOCATION OR
COUNTRY
TAKE INTO CONSIDERATION LOCAL
LAWS & PREFERENCES
- XING IS AS POPULAR AS LinkedIn IN
GERMANY,
- CHINA USE BAIDU OVER GOOGLE

14. Digital Marketing Model –
What you Should be Doing
International
Customers
Drive Traffic
Conversion
Sales

15. Dynamic Landing Pages

16. Dynamic Landing Pages

17. Digital Marketing in 2014
67%
INCREASE IN LEADS
FOR BUSINESS’
THAT BLOG/SOCIAL
MEDIA
UK RETAILS SALES
DIRECTLY THROUGH SOCIAL
MEDIA
ARE FORECAST TO
GROW TO
290M BY 2014
GOOGLE HIGHLIGHTS
HIGHLY FOCUSED
SITES TO TAG PRODUCTS &
TARGETTING:
PRICES TO IMPROVE SEO
AGE
ALLOWS E-COMMERCE
INTERESTS
LOCATION

18. Digital Marketing in 2014
CONSUMERS VIEW
33%
40%
OF SOCIAL MEDIA USERS
MORE PAGES ON ADVERITISERS SITE
ARE DECIDING WHAT TO BUY BASED ON
THAT IS MOBILE OPTIMISED REVIEWS, RECOMMENDATION ON SOCIAL MEDIA
24 %
ALMOST HALF OF 16-24 YEAR OLDS
OF PEOPLE
USE A 2ND SCREEN
WHEN WATCHING TV
USE MESSAGING/EMAIL/
SOCIAL MEDIA
WHILE WATCHING TV
http://www.magenta7.co.uk/bl_news/10-interesting-digital-marketing-stats-weve-seen-this-week