1. The document discusses how various online social networking tools like blogging, Facebook, and virtual worlds can be used by churches to more efficiently promote deeper connections between members and potential new members. 2. It provides examples of churches that have created Facebook pages and online communities to foster interaction throughout the week and get a deeper understanding of members' lives outside of regular church meetings. 3. The conclusion is that if used effectively, the internet and social media can help strengthen relationships among church members and extend the church's reach, acting as an additional platform for evangelism, spiritual growth, and community. However, many churches have yet to fully utilize these technologies.