According to Brad Mauney of LinkedIn, 45 million LinkedIn profiles are viewed each day. Your LinkedIn profile can help you land a new job, create new partnerships, or generate leads. Maximize your chances by following these best practices for optimizing your profile.

1. OPTIMIZE YOUR LINKEDIN PROFILE
TO INCREASE YOUR EXPOSURE, ENGAGEMENT & BRAND
RECOGNITION.

2. BIOGRAPHY
•Partner Marketing Specialist at SharedVue, an IT
Channel Marketing Firm, since 2011.
•Develop strategic communication plans for clients
to increase business partner adoption of client
programs.
•Participate in the management of SharedVue’s
social media efforts which include blogging,
Facebook, Twitter, Google+, LinkedIn, & YouTube.
•Advise IT channel Partners on new tools &
processes, campaign strategies, & content/message
creation.
•Honorably served 7 years in the U.S. Army & U.S.
Army Reserves.
Christopher Kimball

3. AGENDA
1. Why to optimize your LinkedIn
profile?
2. Strategies & tactics to employ
for optimization.
3. How to measure if all your work
paid off.

4. WHY OPTIMIZE YOUR LINKEDIN PROFILE?
Job Opportunities
•There are more than 200 million
LinkedIn users, in more than 200
countries.
• 77% of all job openings are
posted on LinkedIn.
•48% of recruiters post jobs on
LinkedIn & nowhere else.
(Source: Social Media Today)
Sales Opportunities
•LinkedIn is 277% more effective
for lead generation than Facebook
& Twitter.
•65% of B2B companies have
generated a lead from LinkedIn
(Source: HubSpot)

5. STRATEGIES TO EMPLOY FOR OPTIMIZATION
 Keywords
 Complete Profile
 Catchy Headlines
 Endorsements &
Recommendations
 Networking
 Fresh Content

6. INCLUDE KEYWORDS
 LinkedIn Search Algorithm
(Relevance) likes profiles that have
keywords placed in strategic areas
(Name, Headlines, Job Title &
Skills).
 Search LinkedIn for key words &
terms that are relevant in your
industry. If your profile, does not
come up the 1st page of the search,
you need to update your keywords.
(Source: Blogging4jobs.com)
 A few good areas to search for the
most up-to date keywords & terms
include: Google Keyword Planner,
other industry specific LinkedIn
profiles, & industry specific LinkedIn
Groups.

7. COMPLETE YOUR PROFILE
 More than half of LinkedIn
users do not have a
completed profile.
 Linkedin’s algorithm sorts by
1st > 2nd > 3rd level
connections, shared group
members, & then everyone
else…with profiles that are
complete ranking higher on
every level.
 Having an incomplete profile
makes it more difficult for
potential employers,
partners, or clients to gauge
your overall value.
(Source: blogging4jobs.com)

8. CREATE CATCHY HEADLINES
 Your headline is prime
marketing real estate & can
be customized.
 There is a 120 character
maximum.
 Showcase your specialty,
speak to your audience, or
include keywords.
 Examples includes:
“PMP-certified project manager
– Known for successfully leading
multi-million dollar projects in
developing countries.”
(Source: forbes.com)

9. REQUEST ENDORSEMENTS &
RECOMMENDATIONS
 The power of 3rd party
endorsements are undeniable.
 Endorsements are like
Facebook’s like system or
Google Plus’s +1—a single click
show a form of approval. ‘
 Recommendations are
customized to the individuals
business or professional
credentials & they have much
more impact of on your
credibility.
 Personally request
recommendations from
coworkers, clients, & business
partners.

10. NETWORK! NETWORK! NETWORK!
 Attend events in your industry
both online & in-person. Share
your LinkedIn profile information
with other attendees.
 Network with people outside the
vertical you work in. There can be
tertiary benefits &/or new doors
can open for you.
 Networking is not a one-way
street. Both parties are seeking
benefits from the relationship.
Give & you will receive.

11. UPDATE YOUR PROFILE WITH FRESH CONTENT
 By updating your profile
regularly, you:
-Are increasing your
engagement with the
LinkedIn community.
-Are ensuring you are going
to show up on news feeds
regularly, which keeps you
relevant & noticed.
 Update your status with
news articles, company
updates, blog posts, &
updates about you.
(Source: socialmediatoday.com)

12. HOW TO MEASURE IF ALL YOUR WORK PAID OFF
 Numbers don’t lie—analyze how
followers you have, who has
viewed your profile, what
updates you have posted have
been engaged with & by who, &
so much for right from LinkedIn.
 Using third-party apps such as
bit.ly or Buffer App, you can
gauge how other people are
engaging with your activity
updates.
 Adjust both content on your
profile & what you post to your
activity feed based off from the
metrics.