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Foursquare

 1.21.10
SOCIALmedia



it’s changing the way we all communicate....
SOCIALmedia



it’s changing the way we advertise...
WHAT IS IT?
It’s the migration of human social behavior online.



It’s the new happy hour
It’s                                           As big as the Super Bowl Audience


                                               EVERYDAY!
50MM+ Active Facebook Users Everyday. Source: Facebook
It’s   HERE TO STAY
but something’s


MISSING
online remains

VIRTUAL
the physical link between social media and

IN-PERSON
isn’t there
NOW    until


enter the missing link...
Foursquare is a location based service social
networking game. translation
it’s a game that you play with your friends
that uses your phone’s GPS which rewards
you for exploring cities
answering

WHERE       are you RIGHT NOW...
250,000 active users

GROWING           60% month over month
with a

GLOBAL   reach
GET OUT
explore. share. compete.
how’s it

WORK?
Travel. Check-In. T friends.
                   ell
+5 pts: Discovering a new place
         +2 pts: Going out 2 nights in a row
         +4 pts: 4 stops in a night
         +6 pts: Bringing 6 friends




Earn points
what’s the point for USERS?




WHY
Crunked: Discovering a new place

            Superstar: 50 di erent check-ins

            Player Please!: Check-in with 3 of opposite sex




It’s about competition
Where are your friends right now?
           What did your friends do this weekend?
           Who were your friends hanging out with?
           Friend recommendations... “what is this place?”
           What’s the hot-spot around me right now?




It’s about friends
It’s about promotions
Disclaimer: Long weekend




It’s about analytics
It’s about the inside scoop
1st check-in gets a free coke
              Show us your 5th check-in, get free appetizer
              Mayor gets a free beer




It’s about loyalty rewards
what’s the point for restaurants?




WHY
It’s about driving in-store visits
I don’t want to lose these!




It’s about creating loyalty
WOM
it’s about.....
How many people are checking into your establishment?
           Where were these people before?
           Where do they go after your establishment?
           What does the cycle of tra c look like?
           How is the cycle of tra c a ected by check-in promotions?




It’s about analytics
It’s easy
Did we mention it’s




FREE                  for now...
DOWNLOAD
the widget for your website
put foursquare postings everywhere
PROMOTEin-restaurant. online. outside
but before ANYTHING

DOWNLOAD IT
learn by immersion
Follow me on Twitter: @christu
    Add me as a friend on facebook: /ctu
DON’T add me on foursquare because I’ll crush you!

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How Foursquare Helps Consumers and Business Owners