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About Angel InvestorsforTransmedia Businesses,[object Object],Presented by:	Jordan Green,[object Object],	Melbourne Angels, President/Founder,[object Object],	AAAI, Deputy Chairman/Co-Founder,[object Object]
A Little About Angel Investors,[object Object],An Angel is a person who invests his/her own money and time in an unlisted growth company as a personal decision with the objective of realising a capital return in the foreseeable future.,[object Object],Financial Capital   +   Intellectual Capital,[object Object]
Where’s the money?,[object Object],Funding Choices:,[object Object],Family, Friends & Fools	$10,000’s,[object Object],Banks	$10,000-100,000’s,[object Object],Strategic Investors	$10,000-1,000,000’s,[object Object],Angel Investors	$10,000-100,000’s,[object Object],Venture Capital	$1,000,000’s,[object Object],Private Investors	$10,000-1,000,000’s,[object Object],Private Equity	$100,000-1,000,000’s,[object Object],IPO	$1,000,000-10,000,000’s,[object Object],Where Angels Fit In,[object Object],2008:20 New Deals<$60m,[object Object],2009:10 New Deals<$25m,[object Object],2010:10 New Deals<$25m,[object Object],Source: AVCAL Yearbooks,[object Object],Angels in Australia in 2009*,[object Object],[object Object]
~16,000 active Angels in Australia
$1.4b invested in over 5,000 companies
26,500 jobs fuelled by Angel investment*AAAI National Angel Survey 2009,[object Object]
A Little About Angel Investors,[object Object],The Role of the Angel Investor ,[object Object],Early stage funding,[object Object],Mentor and coach,[object Object],Business acumen and governance,[object Object],Network of professional advisors, other Angels and other capital,[object Object],Sector knowledge and connections to potential customers, suppliers, personnel and acquirers,[object Object],Design and facilitate exit,[object Object],EXIT,[object Object]
A Little About Angel Investors,[object Object],Investment Goals,[object Object],10x or better return on investment,[object Object],3-5 years to exit,[object Object],Imply,[object Object],Scalability of large markets, often foreign,[object Object],Strong alignment with entrepreneur,[object Object],Focus on value growth rather than dividends,[object Object],Angels are individuals – it depends!!,[object Object]
Deal Flow,[object Object],Personal  & Personnel,[object Object],Screening,[object Object],Financial,[object Object],Competition,[object Object],Intellectual Property,[object Object],Evaluation,[object Object],VISIO CORPORATION,[object Object],Markets,[object Object],Business Model,[object Object],$,[object Object],Terms Sheet,[object Object],Due Diligence,[object Object],$,[object Object],$,[object Object],Invest,[object Object],Manage Investment,[object Object],3-6 months,[object Object],2-8 weeks,[object Object],1-6 years,[object Object],3-6 months,[object Object],Exit,[object Object],Investment Process,[object Object]
Valuing Early Stage Opportunities,[object Object],‘Value is in the eyes of the beholder’,[object Object],Customers buy benefits,[object Object],Investors invest in the future,[object Object],Management is as important as design expertise,[object Object],Have a plan - certainty for customers & investors,[object Object],Capital Efficiency - Incremental vs. Big Bang,[object Object],Intellectual Capital is ultimately worth more than Intellectual Property,[object Object],Design expertise/reputation,[object Object],Industry knowledge/access,[object Object],Market knowledge/access,[object Object],Technology knowledge/access,[object Object]
Two Types of Business Value,[object Object],Growth Business,[object Object],[Value to Sell],[object Object],Lifestyle Business,[object Object],[A Job for Life],[object Object],Critically dependent on entrepreneur,[object Object],Low and slow to competitive advantage,[object Object],May take many years to stabilize and achieve scale,[object Object],ROI may be small given low potential valuations relative to time and risk,[object Object],Cash flow and/or customers are valuable to an acquirer,[object Object],Capital captive,[object Object],Business with sustainable value independent of entrepreneur,[object Object],Invest in IP to create competitive advantage,[object Object],Aggressive growth,[object Object],Assets or competencies or customers or cash flow are valuable to an acquirer,[object Object],Capital returns,[object Object]
How to Approach Opportunity,[object Object],Know yourself,[object Object],Is your business suitable for an investor?,[object Object],Is your business an appealing investment?,[object Object],Can you work with a business partner?,[object Object],Can you share control?,[object Object],For which investor is your investment opportunity best suited?,[object Object],Would you invest?,[object Object]
How to Approach Opportunity,[object Object],Be Prepared,[object Object],Plan a path forward,[object Object],Have the skills and tools to navigate the inevitable detours,[object Object],Know what to expect,[object Object],Know when to walk away,[object Object],Know yourself,[object Object]
Transmedia – the challenge!,[object Object],Average Angel investor is over 45,[object Object],Technical background but, not current,[object Object],Business background but, not web,[object Object],Eyeballs not saleable value on their own,[object Object],Investor is not the user,[object Object],Transmedia is industry convergence, makes exit value & targets harder,[object Object],No transmedia success stories/track record,[object Object]
Transmedia – the opportunity!!,[object Object],Emerging markets,[object Object],Low barriers to business entry,[object Object],No dominant player(s),[object Object],Value built across established industries,[object Object],Value in product not advertising,[object Object],Technically innovative,[object Object],Commercially agile,[object Object],Sparks the imagination – it’s exciting!!,[object Object]

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