Why Blog

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chrisvdberge

Business Technologie

Why Blog? Christian vd Berge [email_address] www.trimm.nl 13-06-2007

Top … reasons to blog Because you can Because everyone else is doing it Because MarketingProfs are recommending that CEOs should blog Because blogging is hot Blogito ergo sum

Company Customers Communication Guidelines Communication Rules Legal restrictions Contact Center Service desk Support Group Sales

you don’t want to invest time and energy

you don’t have the intention to do it right

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Why Blog

1. Why Blog? Christian vd Berge [email_address] www.trimm.nl 13-06-2007

2. Top … reasons to blog Because you can Because everyone else is doing it Because MarketingProfs are recommending that CEOs should blog Because blogging is hot Blogito ergo sum

3. Blogging to blog

4. Conversation

7. What are you doing?

10. Do you recommend us?

11. Power of the individual

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18. It’s not just blogs!

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20.

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23. Join the conversation

24. Listen

25. React

26. Goal?

27. Marketing

28. Customer Insight

29. Brand Engagement

30. Knowledge sharing

31. Humanize

32. Company Customers Communication Guidelines Communication Rules Legal restrictions Contact Center Service desk Support Group Sales

33. Company Customers

34. Search Engine Optimization

35. Don’t Blog if...

36. Fear

37. it doesn’t fit you’re corporate culture

38. you don’t want to invest time and energy

39. you don’t have the intention to do it right

40. Conclusion

41.

42. Learn more!