This is class one of two on Real Access Pro training for real estate agents. What we should be doing in our real estate business and Why we should be doing it Facebook Advertising

1. Free Facebook Advertising
Presenter: Chuck Ward
“Pro” Director of Marketing

2. This Week’s Agenda
• Recap of Chuck’s Last Training
• Benefits of Social Media Marketing
• Main Elements of a Business Page
• Why We Should Post on Social Media
• What We Should Post on Social Media
• How Often Should We Post
• How We Post on Facebook

3. Re-Cap of Chuck’s Last Training
• What is Social Media
– The use of dedicated
websites and
applications to
communicate
(informally) with other
users, or to find people
with similar interests to
oneself (you, the real
estate agent)
• What is Facebook
– A brand name of social
media marketing
– Just Like Twitter
– Just Like Pinterest
– Just like the other 300 +
SMM applications out
there today

4. Benefits of Social Media Marketing
(aka SMM)
1. Reach new customers of friends and family of
current clients (those who have bought already,
those in the process, those starting out)
2. Promoting Listings to new markets with little to
no extra cost
3. Develop better client relationships
4. Understand prospective clients better (for
higher closing ratios)
5. Generate more leads and sales (in less time,
money and effort)

5. Mandatory Pieces of
Facebook Business Pages (for Realtors)
1. Profile Image (this follows you around)
2. Timeline Image (this tells about you)
3. Opt in Form(s)
– Mailing List
– Credit Management
– New Homes List
– Area Discounts
4. Listings of Homes for Sale in Your Area

6. Why Should We Post on
Social Media
• Goal is to get more likes, shares and
comments of your post.
• When you do this, your content will be in the
new feeds (the walls – not the business pages
– of the friends of your fans , fans are people
who like your page

7. Why Should We Post on
Social Media
1. To get our name in the community and build our
brand
2. To target the age group who is using Facebook
3. To help with other potential clients in finding
our page

8. How Often Should We Post
• Minimum
1 – 3 times weekly
• Best
1 – 3 times day, every other day

9. One “PRO” Hint
• IMAGES and VIDEOS
• These work the best when it comes to posting
on Facebook

10. Content Posting
Remember the
80 / 20 rule
• 80 % of the time, post
informational items
• The other 20%, is flat
out blatant marketing

11. What Can We Post
on our Social Media Channels
Valuable Information
• Area Info and Events
• Information about the
Industry
• Commonly Asked Questions
• Area Businesses and
Referral Partners (coupons)
• Market Changes
• How Long a Transaction
Took to Close
Marketing
• Listings
• Loan Programs
• Sell Your Home
• Coming to the market
(pocket listings)
• (Other Office Listings or
HUD Homes)
• New Home Buyer Programs
– Both Local and National

12. What Can We Post
on our Social Media Channels
• Specific Items to Encourage Engagement
– Images
– Caption Contest
• Give a Caption for Any Given Image
– Vote Contest
• Which Photo does Someone Like From Your Latest Listing
– Other Contest Ideas
• Photos of a neighborhood, region, or farm area
• Get more images of a new listing
• Follow up recently renovated homes
– Picture of Holding Keys in Hand
• Especially great when someone is closing on a deal that day

13. Other Things We Can Post
on our Social Media Channels
• Videos
– Customer Tips
– Partner Marketing Tips
• Great way to market to another company’s list of
clients
– Agent Development Tips
• Great way to recruit

14. Speaking of Which
• Have you seen our new series via email ??
•
• Check your “PRO” family website
– Top Menu Bar, Click on Training >> Just One Pro
Tip

15. Another Marketing Method
• Facebook Paid Ads For Real Estate
– (and other small businesses)
• (next month’s topic)

16. How Easy is it To Post
on Social Media?
• Simple as Copying a web link and pasting into
Facebook
• Other Automated Tasks
– Facebook Listing Promotion App
– Auto Posting Properties
– Cross Promotion from Your Blog or other social
media accounts to Facebook

17. Tricks When Posting
• Use Hashtags (#)
– Geographically Specific (#anyarearealestate)
– Listing Specific (#bigbackyard, #poolhome)
– Image Specific (#decorate,#newhome,
#getmortgageready)
– Hint: Use no more than three, and one of each

18. Tricks When Posting
• Use Tagging Feature
– Use the “@” symbol
– This will put your post on their wall also
– (Their friends on facebook will then see it, and
thus see you)
Even if their friends know nothing about you

19. Ok, How Do We Do it (Exactly)
Come Back on Thursday to
See How it is done

20. Contact
Presenter: Chuck Ward
Director of Marketing and Training
Real Access Pro
888-884-0303
chuck.ward (at) realaccesspro.com
Ask Me How to Get Into
the “Pro” Family and
Become a “Pro” in your
business