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What Is Pinterest and Why Do Real Estate Agents Need It
1. Pinterest For Real Estate
Presenter:
ChuckWard
“PRO” Director of Marketing
2. You Probably Fall in One ofThese
Categories when it Comes to Pinterest
1. I’ve heard of Pinterest, don’t know what
it is, and would like to learn more…
2. I understand what Pinterest is, but don’t
know how to get started…
3. I joined Pinterest because someone told
me I should, but I haven’t really done
anything with it…
3. What is Pinterest
Pinterest is a visual social media site,
where you can pin ideas, inspirations,
information, videos and things you like on
a Board and then share them with your
followers.
4. Why Do Real Estate
Agents Need Pinterest
1. Increase website traffic
2. Help with general search engine
optimization (SEO)
3. Help with local search engine
optimization (LEO)
4. Deliver a great branding experience for
your buyers and sellers.
5. Help to Reach the age demographic of
35-44 yr olds
6. Historical Background
Started in Mar 2010
Type of Site: Photo discovery
Used for:Visual Sharing of ideas and
collections of ideas
Alexa Rank: 26th most traveled to website
in the world (5/2014)
7. User Demographics and Growth
Demographics
◦ Most recent studies show 3/2012 that 56% of
Pinterest users are MALE aged 35 – 44
◦ In terms of age distribution, the Pinterest
demographic closely resembles the U.S.
Internet population (src:Wikipedia.com)
Growth
◦ Pinterest has the distinction for hitting the 10
million monthly users mark the fastest
8. Do you think that
Pinterest has some
(any) type of relevance
in the digital marketing
age of today?
9. How (And Why) is Pinterest
Different
Pinterest concentrates on the visual
◦ 65% of people are visual learners
Pinterest lets users collect and share (re-
share) information that is primarily visual
(pictures, infographics, videos)
10. How (And Why) is Pinterest Different
Individual Items
11. How (AndWhy) is Pinterest
Different
Groups of Items (Collections)
How (And Why) is Pinterest Different
12. How (And Why) is Pinterest Different
Think of Pinterest as One
Big, Giant, (digital)
Corkboard
1. Leave Messages
2. Share Information
3. ShareVideos
4. Collaborate on
Projects
5. Goal Setting (dream
building)
6. What Are Some of
Your Ideas
13. Pinterest will do These 4 Things
1. Increase website traffic
2. Help with search engine optimization
(SEO)
3. Help with local engine optimization (LEO)
4. Deliver a great branding experience for
your buyers and sellers.
14. Some Specific Pinterest Marketing
Ideas for the Real Estate Industry
ShowcaseYour Property Listings
Team Introduction
ShowcaseYourVirtualTours
Become a “Local” Farm Area Expert
AllowYou to Give Advice
Tips andTricks
Local Business
15. Some Specific Pinterest Marketing
Ideas for the Real Estate Industry
Real Estate Humor
Just Moved / Sold (using the Broadcast My
Move feature)
Ideas (Gardening,Tech, DIY, Hacks, B & A,
organizational)
Market News / Changes / Snapshots
Tips for Sellers, Buyers, Niche Specific
16. Some Specific Pinterest Marketing
Ideas for the Real Estate Industry
You are only limited in what
you create on Pinterest by
your imagination
17. Our Next Training (Thursday)
Our How To Session
◦ Create an Account
◦ How to create a Business Pinterest account
◦ Create a Pin
◦ Create a Board
◦ How to Create an SEO specific content
18. Our Next Training (Thursday)
BONUS
◦ IFTTT
◦ How to Automatically Create Pins from
1. Your Blogs
2. YourVirtualTours
3. Listings
THIS IS A REALLY COOL AND
TIMESAVING FEATURE
19. Thanks For Joining Us Today
Got Questions
Got Issues
Got Concerns
Got Problems
Need Help
Contact the Helpdesk
Email:
helpdesk@realaccesspro.com
Phone
888-884-0303