First part of a multi part class for real estate agents and how to get better graphics for better marketing, for more business and higher commissions

1. OMG Graphics
Presenter:
Chuck Ward
“Pro” Director of Marketing

3. Newest NAR Stats (about Agents)
• NAR Member Profile
–
–
–
–
2013
Median Income: $43.5K
Volume: $1.5 Million
Transactions: 12

4. Rules For Class
• Silence Your Cell Phone
• Questions in the Chat
Box
• Apply Your Learning

5. Home Buyer Search Metrics
According to the most recent Talking Points
published by the National Association of
Realtors (NAR):
– Nine out of 10 recent buyers used the Internet in
their home search.
– I've read other sources citing 93%.
– One agent in Texas claims it's 99%!

6. Home Buyer Search Metrics
One thing is certain, the Internet is The King
when it comes to promoting your newly listed
property for sale.
Good pictures are a crucial marketing tool for a
home sale.
(source:Louisvillehomesblog.com)

7. Are you leaving
money on the
table for your
clients
(and ultimately,
for yourself)

8. Graphics for Real Estate

9. Top Real Estate
Photography Mistakes
1. Blurry Photos
2. Small Images
3. Incorrect Aspect Ratio
(extra white space)
4. Lighting
5. Closely Cropped
6. Lack of Fisheye Lens or
Used Improperly
7. Animals in the image
8. TimeStamp
9. Old Photos
10. Clutter
11. Photo Flow
12. Underexposed Photos
13. Vertical / Horizontal
Lines

10. Top Real Estate
Photography Mistakes (realtor.com)
1. Updating photos with
the seasons
2. Photographing
valuables (works of
art)
3. Political Photos
4. ManCaves (themed in
sports)

11. Chuck’s ManCave/Kitchen
This is where I test
and see what’s
working for you
(My corner of the
institution)

12. Class Agenda
Class 2 (Thursday 3/6)
• Software Usage
– Cropping
– Panoramic Picture Creation
– Removing and Adding
Elements
– Adding Text
– General Image Improvement
• Social Media Sizes
• Social Media Images
Class 3 (Tuesday 3/11)
• Software Usage (continued)
– How to Get Better Results
– Creating Marketing Pieces on
a Budget
– Favicons
• Software to Use
–
–
–
–
Gimp
Paint
Photoshop
Snag-It

13. Class Agenda
Class 4 (Thursday 3/13)
• Legal Discussion
– Copyrights
– Licensing
– Getty Images Predatory
Lawsuits
• TinEye
• Adding Watermarks to
Images
• Which Colors Are Best
– Black and Yellow
Additional Subjects to Be
Included
• Tips and Tricks
– Screenshot Tools
– Tagging for SEO
– Free Graphics
• Where to Post for More
Exposure
• Creating Infographics
• Creating Custom Headers
for the Real Access Pro
Property Websites

14. Training Calendar
• Subjects, Dates and Times are subject to
change with (or without notice)
• Meaning
• We may add on a few classes to this

15. Future Classes
• Month Long Training Series
WORDPRESS WEBSITE CREATION
SUPPORTING SOCIAL MEDIA Campaigns

17. Please like Kathy’s page
http://www.facebook.com/realesta
tebuckscounty

18. Thanks For Attending
Presenter:
Chuck Ward
Director of Marketing
Head Trainer
Real Access Pro
888-884-0303 x200
chuck.ward (at) realaccesspro.com