2014 is here. When is the last time you reviewed your real estate business plan In part 1 of this 2 part class, Chuck with Real Access Pro goes over What and Why of a business plan for real estate agents (Updated Version 1.1)

1. Why Business Plans for Real
Estate are Important
Chuck Ward
Director of Marketing and Training
Real Access Pro

2. Agenda for the Next Two Classes
Tuesday 12/10/2013
• What a Business Plan is
• Why is a Business Plan
Needed
• Pieces of a Business Plan
• Resources
Thursday 12/14/2013
• Filling it Out
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Goal Setting
Financial Planning
Work Flow
What to Do
What NOT to Do
Resources

3. How Well Do You Know Me
• Those of you who know me, know that I am a
RABID Fan of college football

6. How Well Do You Know Me
• It may surprise you to
know that I have taken
a recent part time job
delivering newspapers
in the early morning
hours
• (I get more done by 9
AM than most people
do all day)

7. Headline Last Weekend
BCS CHAOS

8. CHAOS
• Alabama attempts a
long field goal and
misses (63 yards)
• Auburn FIELDS the kick
and returns it for
touchdown (109 yards)
• #5 Auburn beats #1
Alabama
• Auburn going to 2014
BCS Title Game

10. What’s the Point to the Story
• Auburn’s coaching staff had a plan
– Auburn had a goal
– Beat Arch Rival Alabama
• Alabama’s coaching staff also had a plan
– Alabama had a goal
– Did not account for unknowns
– Did not account for unlikely events or scenarios
Both Teams Had Plans

11. Ask Yourself
• Do you have a goal
• Do you have a plan to get to that goal

12. Recipe for Success
• Goals Have to Be Ultra Defined
– Written Down
– Short and Long Term
• Steps to Achieve those Goals also have to be
Ultra Defined

13. Think of it This Way
• Your Goal is to Drive
from somewhere really
cold to somewhere
warm
• How are you going to
do this
This is where I am
(in the warm area)

14. Think of it This Way
• Map out your travel
– How far each day
– Where will you wind
up at
– What to do along the
way
– Account for Traffic,
conditions, things to
do along the way,
money, etc

15. Business Plans Are the Same Thing
• A Roadmap
• Where are you at
• Where do you want to go
• How are you going to get there
• Account for the unknowns events/scenarios

16. What’s Included in Business Plans
(Pt 1)
• Goals
– Personal Goals
• (Dream List / Dream Board / Dream Book)
– Professional
• Production
• Money
• Time

17. Every Business Owner Wants This
1.More Money and Closings
2.Less Expenses
3.Less Time Getting More
Money and Closings

18. About Goals
• Goals Must Be Believable
• Goals Must Be in Writing
– View EVERY single day
• Goals must be measurable

19. What’s Included in Business Plans
(Pt 1.1)
• What does it Take to Accomplish Your Goals
– How much money does it take to accomplish your
personal goals
– How many closings do you need
– How many conversations do you have to have
(23:1)

20. What’s Included in Business Plans
(Pt 2)
• How are You Going to Accomplish Your
Closings
– How many conversations
• How many dials to make
• How many emails to send
• How many cards or letters to write
• How often (weekly or biweekly)
– Do you specialize in niches?

21. What’s Included in Business Plans
(Pt 2.1)
• How are You Going to Accomplish Your Goals
– Include Social Media
• Which social media and how often
– Facebook
– Google Plus
– YouTube
– Work on my website more
• (optimization and blogging)
– More videos
– Try something new
• (corporate benefits, blogging, video emails)
– Get more client reviews

22. What’s Included in Business Plans
(Pt 2.2)
• How are You Going to Accomplish Your Goals
– What is it that you can do (strengths)
– What do you need someone to do for you
(weaknesses)
• Virtual Assistants
– What do you need to learn
• How much time (daily or weekly) will you devote to
learning

23. What’s Included in Business Plans
(Pt 2.3)
• Other Weaknesses to Consider
– Market Conditions
• (FHA lowered their loans amounts recently)
• Credit Challenged Clients
• Down Payment Challenged Clients
– Rising Technology Costs
• Time spent learning and putting into place systems and
programs
• Money
• Needed for more clients

24. What’s Included in Business Plans
(Pt 2.3)
• Other Things to Consider
– Education
• Learning New Programs
• Learning New Strategies / Ideas
• Role Play
– Financial Expenses
– Time Commitment

25. On Thursday
• Resources will be available Now
– Sample Business Plans
– Found Across the Internet (Realtor.com, Trulia)
• Link for Download
– Fill out your email
•
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•
•
Tracking Purposes
I am not going to email you
Link to sample plans will be emailed
http://realaccesspro.com/2014-business-plan-samples/
• Please check out our Facebook Page
– https://www.facebook.com/pages/Real-Access-ProInc/187226844647872

26. Contact Information
• Chuck Ward
• Director of Marketing
– Head Trainer and Coach
888-884-0303 x200
813-447-0510 (best to text)
chuck.ward (at) realaccesspro.com
• Real Access Pro Family and Sponsors
– RAP Family includes Towne Mortgage Pro (MI/OH)
and Atlantic Pacific Pro (NJ/PA/FL)
– Reltco Title (Florida)