3. Daimler Buses is the worldwide
leader in the bus industry
Customers around the world rely on our buses — and that’s why we‘re
successful. Last year Daimler Buses sold more than 40,600 complete
buses and chassis around the globe, breaking all previous sales records
in the process. At the same time, we‘ve increased our market share
in almost every region of the world — in some cases by more than 20
percent. This clearly shows that our customers trust the high quality
and reliability of our products and tells us why they choose to make
Mercedes-Benz, Setra and Orion their brands of choice. We thank our
customers for their confidence in us and will continue to work hard to
earn their trust and business.
Our mission is to completely satisfy our customers and continually im-
prove our performance. Through our innovative safety technologies we
set the benchmarks for the bus market and put the world‘s safest buses
on the road. Equally important is the superior comfort and amenities we
offer in our vehicles, as we believe passenger transportation must be
both safe and comfortable. And, thanks to the efficient, environmentally
friendly and alternate-drive technologies in our buses, we‘re global lead-
ers in green mass transportation. Through all these measures we are
actively shaping the mobility of tomorrow. We‘re building on a solid foun-
dation as we seek to further extend our leadership in global markets.
2009 will be a year full of challenges. Yet, in spite of the current
financial and economic crisis, we at Daimler Buses look forward to the
future with optimism. We believe that our innovative products, top
quality, and first-class service is the best “stimulus package” we can
offer our customers.
Sincerely,
Hartmut Schick
Head of Daimler Buses
4. Daimler at a Glance
Daimler AG, Stuttgart, with its businesses Mercedes-Benz Cars,
Daimler Trucks, Daimler Financial Services, Mercedes-Benz Vans and
Daimler Buses, is a globally leading producer of premium passenger
cars and the largest manufacturer of heavy- and medium-duty trucks
and buses in the world. The Daimler Financial Services division has
a broad offering of financial services, including vehicle financing,
leasing, insurance and fleet management.
Daimler sells its products in nearly all the countries of the world and
has production facilities on five continents. The company’s founders,
Gottlieb Daimler and Carl Benz, continued to make automotive history
following their invention of the automobile in 1886. As an automotive
pioneer, Daimler and its employees willingly accept an obligation to
act responsibly towards society and the environment and to shape
the future of safe and sustainable mobility with groundbreaking tech-
nologies and high-quality products.
The current brand portfolio includes the world’s most valuable auto-
mobile brand, Mercedes-Benz, as well as smart, AMG, Maybach,
Freightliner, Western Star, Mitsubishi Fuso, Setra, Orion and Thomas
Built Buses.
The company is listed on the stock exchanges in Frankfurt, New York
and Stuttgart (stock exchange abbreviation DAI). In 2008, the Group
sold 2.1 million vehicles and employed a workforce of over 270,000
people; revenue totaled E 95.9 billion and EBIT amounted to
E billion. Daimler is an automotive Group with a commitment to
2.7
excellence, and aims to achieve sustainable growth and industry-
leading profitability.
4|
5. at a Glance
Daimler
Amounts in millions of EUR 2008 2007
EBIT 2,730 8,710
Value Added (1,147) 1,380
Net Profit 1,414 3,985
Earnings per share (in EUR) 1.41 3.83
Investment in property,
plant and equipment 3,559 2,927
Research and development expenditure 4,442 4,148
Revenues
Total 95,873 99,399
By regions
Western Europe 45,916 49,289
there of Germany 21,817 22,582
NAFTA 21,139 23,499
there of United States 17,922 20,270
Other markets 28,818 26,611
By divisions and
operating units
Mercedes-Benz Cars 47,772 52,430
Daimler Trucks 28,572 28,466
Daimler Financial Services 9,282 8,711
Vans, Buses, Other 14,970 14,123
Employees (31.12.)
Total 273,216 272,382
Germany 167,753 166,679
United States 22,476 24,053
Rest of World 82,987 81,650
By divisions and
operating units
Mercedes-Benz Cars 97,303 97,526
Daimler Trucks 79,415 80,067
Daimler Financial Services 7,116 6,743
Vans, Buses, Other 40,255 39,968
Sales Organization 49,127 48,078
|5
6. Daimler Buses – organisation
Hartmut Schick
Head of Daimler Buses
Richard Wolfgang Thomas Holger Suffel
Averbeck Hänle Stoeckel
Product Production Finance & Sales,
Engineering Controlling Service & Parts
Michael Werner Staib
Göpfarth
Sales Sales
Mercedes-Benz Setra Buses
Buses and and Coaches
Coaches
6|
7. Daimler Buses:
organisation
Jochen Joachim Maier Dr. Andreas Jürgen Ziegler
Duppui Strecker
Buses Daimler Buses Daimler Mercedes-Benz
Vehículos Mercedes-Benz Buses North Türk
Comerciales do Brasil America
Mexico
|7
8. Daimler Buses – figures
Sales (in units/buses and coaches > 3.5 tons gvw)
by region As of 12/2008 As of 12/2007
Total 40,600 39,050
Europe (incl. Turkey) 10,140 9,140
Western Europe 7,770 6,950
of which Germany 3,100 2,790
Eastern Europe (incl. Turkey) 2,370 2,190
of which Turkey 980 810
North America 940 790
Mexico 6,060 5,320
South/Central America 19,470 20,070
Asia 1,450 1,320
Africa 2,160 2,120
Australia/South Pacific 380 290
Sales Minibuses (in units)
As of 12/2008 As of 12/2007
Total 1,090 920
Employees (by region)
2008 2007
Total 18,110 17,286
Europe 14,502 13,796
of which Turkey 3,497 3,263
of which Germany 8,374 8,032
America 3,608 3,490
of which North America 1,245 1,156
of which Mexico 377 386
South/Central America 1,986 1,948
8|
9. Daimler Buses:
figures
Market volumes and Market shares
(buses and coaches > 8 tons gvw)
2008 2007
(preliminary)
Europe 47,320 44,200
Market share 22.5 % 20.7 %
Western Europe 27,500 26,610
Market share 30.1 % 26.0 %
of which Germany 4,830 4,770
Market share 60.1 % 55.4 %
Eastern Europe (excl. Turkey) 18,080 15,0
Market share 7.8 % 8.7 %
Turkey 1,740 1,600
Market share 56.2 % 52.1 %
North America ,440 ,220
Market share 10.0 % 8.5 %
Mexico 10,630 8,850
Market share 57.0 % 60.1 %
South/Central America 45,400 42,500
Market share 42.2 % 46.1 %
|
12. n Mercedes-Benz
Mercedes-Benz is a brand that enjoys the full trust of its customers,
having become synonymous with safety and reliability. As a technol-
ogy leader with full-line expertise, it offers a complete product range.
Each and every vehicle embodies the brand‘s global aspirations,
displaying a blend of premium quality, outstanding cost-effectiveness
and the very highest safety standards.
In addition, Mercedes-Benz Buses and Coaches delivers added value
in the shape of OMNIplus – a comprehensive range of bus and coach-
specific services unrivalled by any competitor.
Thanks to a professional and global sales structure, all bus and
coach customers, from fleet owners to owner-drivers, receive highly
effective support geared towards delivering optimal solutions. This
combination of products and services is one of the principal reasons
why the Mercedes-Benz brand is held in such high esteem.
n Setra
Setra stands for partnership and passion in the eyes of its customers.
As a leading expert in “Best in Class” buses and coaches, Setra
meets the very highest standards in terms of comfort, individuality
and quality, setting benchmarks in technology, equipment and design.
Displaying a high level of flexibility, Setra provides custom-tailored
products that prove to be sound investments and delivers solutions
that meet its customers‘ every need. High safety standards to the
latest requirements, outstanding cost-effectiveness and a vast range
of high-quality bus and coach-specific services, offered under the
OMNIplus name, are all matters of course at Setra.
The Setra brand also boasts a profound knowledge of customers
and a wealth of bus and coach experience, enabling it to deliver
dedicated, person-to-person customer support.
12 |
13. Daimler Buses:
Brands
n Orion
Orion is a traditional brand in the large North American market: over
230 towns and cities in the US have been relying on Orion buses for
many decades.
The product portfolio includes “City Transit” buses. With its hybrid
technology, the Orion brand is the world market leader in the field of
hybrid buses.
n OMNIplus
OMNIplus – the service brand for Mercedes-Benz and Setra buses
and coaches – covers a vast range of high-quality bus and coach-
specific services that are available throughout Europe.
In keeping with the premium nature of the products, OMNIplus also
is positioned in the premium segment. The faces behind the brand
– specialists with a passion for buses and coaches – provide custom-
tailored products and services within Europe‘s most extensive bus
and coach service network.
With 41 service centres and over 600 service partners, our brands‘
customers can be sure of expert assistance and support, leaving
them to concentrate solely on their own core business – the safe
transport of passengers.
| 13
14. Shaping Future Transportation
Daimler Trucks and Daimler Buses are forging ahead with measures for
significantly reducing the fuel consumption and the CO2 and pollutant
emissions of their vehicles. The world’s leading commercial vehicle
manufacturer expresses this commitment in its “Shaping Future Trans-
portation” initiative.
The initiative fully incorporates the Daimler brands Mercedes-Benz,
Freightliner, Mitsubishi Fuso, Orion, and Thomas Built Buses. Daimler’s
CleanDrive Technologies play a crucial role in this endeavor, encom-
passing efficient, clean drive systems and alternative fuels for all
vehicle classes from light vans to heavy-duty trucks, and for all Group
brands around the globe. More than 225,000 Daimler commercial
vehicles with CleanDrive Technologies are already on the road around
the world.
In addition, Daimler is the world’s leading supplier of alternative drive
concepts, having already delivered about 9,000 “green” commercial
vehicles to customers. Hybrid technology plays a key role in these vehi-
cles, as it can reduce diesel consumption by up to one third, depending
on the application. Daimler is the global leader for hybrid commercial
vehicles, having delivered some 1,700 Orion hybrid buses to North
America, as well as more than 200 Freightliner hybrid trucks and over
550 hybrid light buses and trucks from Mitsubishi Fuso.
Further expansion of activities
The alternative drive systems from Daimler Trucks and Daimler Buses
are scheduled to be used by customers in further product segments
15. and regions. In North America, Freightliner will manufacture up to
1,500 M2e hybrid trucks over the next three years. In the meantime,
Shaping Future Transportation:
the second-generation hybrid bus has been launched on the market
CleanDrive Technologies
in Japan under the name Fuso Aero Star Eco Hybrid. And in Europe,
Mercedes-Benz has handed over the first Atego BlueTec Hybrid
delivery trucks to customers for trials. The first Mercedes-Benz city
bus with a hybrid drive system, the Citaro G BlueTec Hybrid, will be
delivered to customers at the end of 2009. In addition, Mercedes-Benz
celebrated the world premieres of three hybrid trucks at last year’s
IAA Commercial Vehicles.
On the road to zero emissions
Through continued further development, Daimler’s diesel engines have
evolved into high-tech drive systems that will remain the backbone of
the commercial vehicle industry for many years to come. Diesel engines
have great potential, as evidenced by their steadily reduced emissions
and continuously increasing fuel efficiency.
As a result, emissions of particulates and nitrogen oxides, for example,
have decreased by more than 90 percent on average since 1990.
Mercedes-Benz trucks and buses equipped with state-of-the-art BlueTec
diesel technology combine these environmental improvements with
economic benefits for the vehicle operator. This has resulted in further
substantial cuts in fuel consumption. In the case of long-haul trucks,
for example, the annual reduction accounts to around 2,000 liters of
fuel, or more than five tons of CO2 emissions. By comparison with other
types of automobiles, and taking the high transport volumes of its com-
mercial vehicles into account, trucks that only consume one liter of fuel
per 100 kilometers have long been a reality.
At the same time that Daimler develops fuel-saving and environmentally
compatible drive systems, the company is committed to researching
and using alternative fuels. Developments here extend from clean
conventional fuels such as gasoline and diesel to biofuels and hydrogen
for vehicles with fuel cell drives.
Daimler commercial vehicles marked with in the product list are from
the Shaping Future Transportation Initiative.
| 15
16. The Vision of Accident-free Driving
For more than 50 years, developments from Daimler have been
leading the way in the field of vehicle safety. This leadership applies
equally to passenger cars, trucks, vans and buses. In 2008 Active
Brake Assist (ABA) (image at right), a system that has won several
awards, was added to the range of highly efficient assistance systems
for active accident prevention that is offered by Mercedes-Benz and
Setra. This active safety system automatically initiates an emergency
braking maneuver if a driver fails to react to an imminent rear-end
collision with a slower vehicle ahead of it, even after receiving several
gradated warnings from the system. Active Brake Assist acts to
prevent rear-end collisions and thus to save lives. The latest innova-
tion on the road to making the vision of accident-free driving a reality,
Active Brake Assist follows other active assistance systems such as
the Electronic Stability Program (ESP), the Lane Assistant (SPA), the
Continuous Braking Limiter (DBL), Brake Assist (BA), and the ART
proximity cruise control system.
With the Front Collision Guard (FCG), which was introduced in the
previous year, a milestone of passive safety in buses was reached
(image below). The letters “FCG” stand for maximum protection for
drivers and passengers of touring buses. The system also offers
protection to occupants of other vehicles in accordance with the ECE-
R-93 regulation, preventing such vehicles from being forced under an
FCG-equipped bus in the event of a collision. Essential elements of
the FCG are the integrated absorber structure and the front module,
which upon collision impact moves the entire driver’s area toward
17. the rear by as much as 20 centimeters, including the seat, steer-
ing wheel, and pedals. The system’s effectiveness is unparalleled.
Shaping Future Transportation:
Optimized in numerous crash simulations and tests conducted during
actual operation, it provides an unprecedented degree of safety for
SafeDrive Technologies
the driver and the tour guide and further boosts the status of buses
as the safest form of passenger transportation.
In terms of active and passive safety, buses from Mercedes-Benz
and Setra are gaining undisputed top ranking worldwide. A diverse
spectrum of tests and analyses conducted by various neutral insti-
tutes and the insurance industry shows that buses with active safety
systems are involved in fewer accidents than vehicles that are not
equipped with such technology. The safety systems already realized
feature impressive functions. The Lane Assistant (SPA) warns a driver
who is in danger of straying from his or her lane, and proximity con-
trol (ART) maintains a safe distance between the bus or coach and a
vehicle in front of it. A field of vision that encompasses the vehicle’s
immediate surroundings is also part of the safety systems, as are
wide-angle integral mirrors, a rear-view camera, and powerful Litronic
xenon headlights. In combination with standard-equipment safety
systems, these additional measures can prevent accidents leading to
material damages and personal injury.
Long-term improvements of the driver’s working conditions have also
been achieved. These include features like the pneumatically sup-
ported gearshift with a joystick for smooth and precise gear-chang-
ing. Another outstanding innovation is the Driver Information System
equipped with a high-resolution color display. The windshield plays
a particularly important role in ensuring drivers’ alertness during
long drives. On the one hand it must be large enough, but it’s also
a problematic zone when it comes to air conditioning. The Opticool
windscreen reduces the intensity of infrared rays falling into the
vehicle by up to 25 percent, while the separate air conditioning unit
allows the driver to individually control his or her temperature zones
as desired.
| 17
18. Highlights 2008
n January:
· The Mercedes-Benz Citaro G BlueTec Hybrid receives the
Dekra environmental award.
n February:
· a total of 20,000 Mercedes-Benz Citaros have been produced in
Mannheim over a period of more than ten years.
· New Mercedes-Benz buses receive the “Blue angel” environmental
label.
· evoBus GmbH opens the new spare parts logistics center in Neu-Ulm.
· The city of Geneva places a major order for 113 Mercedes-Benz city
buses with the Daimler subsidiary evoBus.
n April:
· The new Setra TopClass 400: more advanced and more appealing
travel coaches with the very best in active and passive safety features.
· On the occasion of the State Garden Festival in Neu-Ulm, evoBus
offers an exclusive range of OMNIplus services.
n May:
· 1,000th Mercedes-Benz Citaro in Switzerland.
n June:
· all 16 teams at the 2008 european Soccer Cup are transported
in Setra buses.
· The 10,000th 400 Series Setra bus is delivered.
19. n July:
· The year’s best trainee works at EvoBus.
n September:
· The Setra S 415 NF low-floor bus is voted “Bus of the Year 2009”.
· World premiere in a coach: the new Mercedes-Benz Travego
features Active Brake Assist.
· Daimler Buses in India: the new Mercedes-Benz travel coach is
launched on the market in cooperation with Sutlej Motors.
· The VfB Stuttgart soccer team receives a new bus,
a Mercedes-Benz Travego.
· 100-year anniversary of the Mercedes-Benz Mannheim plant.
· EvoBus is the top supplier of Deutsche Bahn and takes first place
Highlights 2008
Daimler Buses:
in the “Road Vehicle” category.
· Free SetraCard provides more service. Customers of new Setra
vehicles receive E 10,000 in payment guarantees as standard.
n October:
· Daimler Buses are successful at IAA Commercial Vehicles:
241 Mercedes-Benz and 131 Setra buses are sold.
· 33 Mercedes-Benz Tourismo coaches are delivered to the
German federal police force.
· Daimler Buses delivers 100 Mercedes-Benz Citaro buses to
Abu Dhabi.
n November:
· Ten-year anniversary of Mercedes-Benz minibuses.
n December:
· Daimler receives another major order for 100 Mercedes-Benz
CapaCity buses for the city of Istanbul.
| 19
20. Production sites
Ulm/Neu-Ulm, Dortmund,
Mannheim, Germany
Ligny-en-Barrois, France
Mississauga (ON), Canada Sámano, Spain
Oriskany (NY), US
Monterrey, Mexico
São Bernardo do Campo, Brazil
Buenos aires, argentina
21. Holýšov, Czech republic
Hoşdere, Turkey
Pune, India
Production sites
Daimler Buses:
Jakarta, Indonesia
east London, South africa
22. Production sites
Mannheim
Germany
Number of employees*: 3,533 Body shop, cathodic dip
Foundation of plan: 1908 painting: city/intercity buses
and coaches; paint shop,
assembly: city and intercity
buses
Neu-Ulm
Germany
Number of employees*: 3,820 Paint shop and assembly:
Foundation of plan: 1991 city/intercity buses and
coaches
Ligny-en-Barrois
France
Number of employees*: 436 assembly of city/intercity
Foundation of plan: 1981 buses
ş
Sámano
Spain
Number of employees*: 274 Mercedes-Benz chassis
Foundation of plan: 1998
22 |
23. Holýšov
Czech republic
Number of employees*: 422 Body components for bus
Foundation of plan: 1998 production in Mannheim
Hoşdere
Turkey
Number of employees*: 3,497 Mercedes-Benz city/intercity
Foundation of plan: 1995 buses and coaches
Pune
India
Number of employees*: 24 Mercedes-Benz chassis
Production sites
Daimler Buses:
Foundation of plan: 2009
Jakarta
Indonesia
Number of employees*: 119 Mercedes-Benz chassis
Foundation of plan: 1982
* Workforce numbers as of 12/2008
| 23
24. Mississauga
Canada
Number of employees*: 509 Body shop for Orion buses
Foundation of plan: 1978
Oriskany
US
Number of employees*: 612 Orion buses
Foundation of plan: 1982
São Bernardo
do Campo
Brazil
Number of employees*: 1,907 Mercedes-Benz chassis
Foundation of plan: 1956
24 |
25. Buenos aires
argentina
Number of employees*: 79 Mercedes-Benz chassis
Foundation of plan: 1951
Monterrey
Mexico
Number of employees*: 377 Mercedes-Benz chassis
Foundation of plan: 1994
east London
South africa
Number of employees*: 50 Mercedes-Benz chassis
Production sites
Daimler Buses:
Foundation of plan: 1958
* Workforce numbers as of 12/2008
| 25
29. Mercedes-Benz
coaches
Model
Length Length
Travego 12.2 m Tourismo M/2 13.0 m
Travego M 13.0 m Tourismo M 13.0 m
Travego L 14.0 m Tourismo L 14.0 m
Travego 15 SHD 12.0 m Tourino (LHD/rHD)* 9.4 m
Travego 17 SHD 13.9 m Multego (Mexico) 12.9/14.0 m
Tourismo (LHD/rHD)* 12.1 m Turiclass (Mexico) 13.2 m
Tourismo rH 12.1 m Intercity Luxury Coach (India) 12.0 m
Tourismo rH M 13.0 m
* LHD = left-hand drive / rHD = right-hand drive
Mercedes-Benz
Daimler Buses:
Product range
| 29
30. Mercedes-Benz
interurban minibuses
Model
Length
Sprinter Transfer 23 (LHD/rHD)* 5.9 m
Sprinter Transfer 34 (LHD/rHD)* 6.9 m
Sprinter Transfer 35 (LHD/rHD)* 6.9 m
Sprinter Transfer 45 (LHD/rHD)* 7.3 m
Sprinter Transfer 55 7.6 m
* LHD = left-hand drive / rHD = right-hand drive
Mercedes-Benz
city minibuses
Model
Length
Sprinter City 35 6.9 m
Sprinter City 65 7.7 m
30 |
31. Mercedes-Benz
travel minibuses
Model
Length
Sprinter Travel 45 7.3 m
Sprinter Travel 55 7.6 m
Sprinter Travel 65 7.7 m
Mercedes-Benz
mobility minibuses
Model
Length
Sprinter Mobility 23 5.9 m
Sprinter Mobility 33 6.9 m
Mercedes-Benz
Daimler Buses:
Product range
| 31
32. Setra
coaches
TopClass 400
Length Length
S 411 HD 10.2 m S 431 DT double-decker 13.9 m
S 415 HD/HDH 12.2 m/12.3 m S 315 HD (China) 12.0 m
S 416 HDH 13.2 m
S 417 HDH 14.1 m
S 417 (US) 13.7 m
Setra
coaches
ComfortClass 400
Length Length
S 415 GT 12.2 m S 416 GT-HD/2 13.0 m
S 416 GT 13.0 m S 416 GT-HD (LHD/rHD)* 13.0 m
S 415 GT-HD (LHD/rHD)*12.2 m S 417 GT-HD 14.1 m
S 419 GT-HD 15.0 m
* LHD = left-hand drive / rHD = right-hand drive
32 |
33. Setra
interurban buses
MultiClass 400
Length Length
S 412 UL 10.8 m S 419 UL 15.0 m
S 415 UL 12.2 m S 415 NF 12.0 m
S 416 UL 13.0 m S 416 NF 13.0 m
S 417 UL 14.1 m
Daimler Buses:
Product range
Setra
| 33
34. Orion
city buses
Model
Length
Orion VII Diesel 9.1/10.7/12.2 m
Orion VII CNG 9.1/10.7/12.2 m
Orion VII Hybrid 9.1/10.7/12.2 m
34 |
35. Mercedes-Benz
chassis
Model
rear-mounted-engine chassis rear-mounted-engine chassis
city and interurban buses coaches
OC 500 Le (CBC) OC 500 rF (IBC)
O 500 M (rF) OH (MBC)
O 500 Ma (articulated) O 500 rS/rSD
O 500 U Front-mounted-engine chassis
O 500 Ua (articulated) BF 27/30
O 500 r LO
OH, OH Le OF (incl. MBC-O)
OH rF (XBC) MBO
OH Le (XBC)
OMC
Mercedes-Benz chassis
Product range Orion,
Daimler Buses:
| 35