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The Social Media Big Picture Why all this Social Media is important, where it all came from, and what does it mean to Off Madison Ave?
History ,[object Object]
History ,[object Object]
History ,[object Object],2001 – Grown men weep over their worthless Pets.com Stock.
History ,[object Object],2001 – Grown men weep over their worthless Pets.com Stock. What happened in between?
History “ The Internet will be a place where everyone can see my web page, buy something, and go away! Woo hoo!”
History “ The Internet will be a place where I can read, learn, and communicate with people all over the world! Woo hoo!”
History
History
History
History
History 1999
History 1999 2003
History 1999 2003 2004
History 1999 2003 2004 2006
History 1999 2003 2004 2006 140,000,000 active users 30,000 unique visitors  daily 43,000,000 users 1,200,000 (mostly) active users
Today (List of 59 social services – from Friendfeed)
Today ,[object Object],[object Object]
How not to use social media ,[object Object]
How to use social media ,[object Object]
How not to use social media ,[object Object]
How to use social media
 
If you find you don’t want to,  you don’t have to … all we ask is that you give it a shot first.
[object Object],User Generated Content Time.

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The Social Media Big Picture