1. Preparing To Launch Getting The Basics Right SEO Essentials CIARAN REGAN March 2011
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6. SEO Essentials What Search Engine Optimisation Techniques should you use Two Types of Optimisation On Site – Concerns techniques that you can apply to elements on your website itself . ( pages, content, images, video etc). Off Site – Concerns activities such as building links to you website from other sites and additional content creation for publishing on external website. (covered in a later presentation)
7. SEO Essentials What Search Engine Optimisation Techniques should I use The SEO recommendations we will outline are the first steps to establishing a stable position on a search engine result page (serp) for natural / unpaid search results. Setting Target First DEFINE A SEARCH GOAL. (Realistically, you will not be on the first page of Google overnight ). A sample long term objective would be to increase overall brand recognition online, drive quality traffic to the your website and establish and maintain a high, stable search engine ranking.
8. SEO Essentials What Search Engine Optimisation Techniques should I use A search engine result page with natural / unpaid search results highlighted
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12. SEO Essentials Where do you start Alexa provide a comprehensive tool to aid in keyword research and competitor analysis.
13. SEO Essentials Where do you start Google Adwords Keyword Selector Tool provide a comprehensive tool to aid in keyword research and competitor analysis.
14. SEO Essentials Getting the basics right An advanced phase of research is competitor analysis. This involves reviewing the main competitor websites. Shows what they are doing correctly and incorrectly Provide us with areas to take advantage of. We use our own SEO Review Score Card to rate how successfully optimised a competitor website is, based on a list of basic criteria. Fully utilising our newly complied list of keywords and phrases
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18. SEO Essentials Getting the basics right Showing The TITLE tag in the browser window | In the search results page | In the source code
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27. SEO Essentials Getting the basics right 9. Site Maps A sample of a HTML site map that sits on your site A sample of an XML site map that you submit to the search engines
28. SEO Essentials Getting the basics right 10. Robots.txt Pages or folders you do not want returned in a search result for your website e.g. An administration section, a test or temporary page on the live server 11. 404 error pages If pages on your site have moved or been renamed or users incorrectly type a link If possible place a search box on this page to assist users.
29. SEO Essentials Sample 404 error page. Getting the basics right An example of a styled 404 error page with SEARCH facility
30. SEO Essentials Next Time 13. Google Places An increased number of Google searches are related to location. 14. Flash Optimisation Flash still plays a vital part in bringing interactivity to the web. Best practises for SEO 15. Video Optimisation We discuss where the opportunities exist in Google’s love of video content
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