1. UFC at Yankee Stadium
Christopher Ostrow
Michelle Salcau
Maciej Siekierski

2. UFC at Yankee Stadium
 When you think of Yankee Stadium, you think of sports’ most
hollow grounds and memories of the summer with past and
current championships.
 New York City has been dubbed the “Capital of The World”, so
why not tie together the greatest city in the world with the
greatest fighters in the world?
 The old Yankee stadium had a great tradition with boxing
matches in the past.
 Why not start again with a new tradition of fighters, in the new
stadium in the Bronx showcasing the next generations top
fighting talents in the Octagon on a pay-per-view extravaganza.

3. Market Research
 We have set up an event with 11 matches over a three hour
time slot.
 Titles will be defended and the pay-per-view will be headlined
by the fight the world has waited for; Lyoto Machida vs.
Anderson Silva.
 Marketing To Key Demographics Using:
– Mass Transportation
– Key Sponsors
– Radio
– Magazines
– Television

4. Public Relations
 Some of our goals are to create high awareness for the UFC in
the New York community with positive publicity, as well as
make a profit.
 UFC on Twitter
 Five fighters could be traveling to work or school with you.
 One fighter will also be at a Toys R’ Us in Times Square
signing autographs for children. This will promote the sport for
future generations of fans.
 Pepsi UFC Fan of the Year

5. The Card
Main Events
1. Lyoto Machida vs Anderson Silva
 How We Will Market It: The Battle of Brazil
 Attraction: The Light Heavy Weight Champion vs the Middleweight
Champion
2. Rich Franklin vs. Forrest Griffin
 How We Will Market It: The Perfect Slug Fest For New York
 Attraction: Two sluggers who will produce a tough fight.
3. Diego Sanchez vs. Bj Penn
 How We Will Market It: Sanchez is an all around strong fighter that is
tough.
 Penn may possible be the most physically gifted fighter ever.
 Attraction: The question is will Penn come into the fight in shape? The fans
know this and will pull for Sanchez.

6. An Investment in the UFC is
an excellent opportunity!
 $95,000 Ribbon Board
 Featured promotion in Daily News
 In stadium activity to reach all the fans that
attend the event we will give you Public
Address Announcements, Logo on Video
Scoreboard, and Concourse identity
 Ten front row seats

7. Other Forms of Investment
•
$400,000 for in the ring advertisement
•
Get your company exposure by WORLD WIDE VIEWERS
•
This package also comes with electronic media were your logo
can be seen above our televisions throughout the stadium,
bathrooms, and concession stands

8. Invest In One of the LARGEST
Scoreboards in sports
•
For 250,000 you can have your logo on the Main Video Scoreboard
of the stadium
•
With This Package get your logo on each level of the stadium.
•
VIP parking in stadium.
•
You Link on our website
•
Which is visited by over
•
750,000 unique visitors

9. Swot Analysis
Strengths
UFC is the quickest growing sport that has a fan base across the
USA and the world. People would like to attend the 1st MMA
event in NYC. New York Yankees stadium is the perfect location
for the event. The Main event will be marketed as The Battle of
Brazil, which will be perfect fit for the different ethnic
backgrounds in New York City.
Opportunities
UFC will be the 1st to perform MMA in New York. We plan on
setting the stage as a leader in the industry. We plan on
attracting and satisfying the Mixed Martial Arts fan base with a
superb show.

10. Swot Analysis
Threats
There are Government, Politics and regulations against MMA in NYC.
Bad and Inclement weather could possess a problem. UFC has never
been held in a stadium that is this large. It is unpredictable how the fans
may react. Usually the matches are close and the fans are able to
interact. Strikeforce, Boxing, WWE, Yankees, Mets, MLS, any form of
minor league sport, movies, and Broadway.
Weaknesses
Unpredictable how the first event will go since it has never been done
before. The event is outdoors so weather could be an issue. Main
event has such powerful fighters it could be over relatively soon. BJ
Penn is known to not train very hard and could fight out of shape.

11. Competitive Analysis
 Competitors
– World Wrestling Entertainment
– World Extreme Cagefighting
– Elite Xtreme Combat
– Pride FC

12. Competitive Analysis
World Wrestling Entertainment
 Televised fights and programs reach 16.3
million viewers
 Fan base
– Under 18 YO 21.8%
– 18 - 34 YO 23.1%
– 35 - 49 YO 24.6%
– Over 50 YO 30.5%
– Females 36%

13. Competitive Analysis
World Extreme Cagefighting
 Began in 2001
 Started airing on VERSUS in 2009
 Features lower weight classes
Pride FC
 Began in 1997 in Tokyo
 Accepts any fighting technique from any school
– This replicates realities of a real fight
 Broadcast in several countries
 Available via pay per view in US and Cananda

14. Consumer Analysis
 UFC is the undisputed champ of the MMA
world
 2008 - Forbes anticipated that UFC would
generate $250 million
– 90% of MMA revenue
 UFC matches sell out large venues of
13,000+ seats at $250 ticket
 3 UFC shows on Spike TV

15. Consumer Analysis
Demographics
 76% of male beer drinkers between 21 - 27 YO are fans
– 2nd in popularity
 NFL is #1
 Strong young male demographics in cable television
– 18 – 34 YO
– 21 – 34 YO
– 25 – 34 YO
 50% of UFC audience 21 – 34 YO
 Cable programming outranks NBA, MLB, and NHL in male
18-34
 Ranks #1 for most searched term on Yahoo!

16. Geographic Analysis
 Event will be held at Yankee Stadium during All-Star
Break
 Several restaurants, sports bars, and hotels
surrounding ballpark and neighboring area
 Yankee Stadium accessible by:
– Car
– Subway
– Bus
– Ferry
– Train

17. Set-Up of Event
 Construction of Octagon mat and cage enclosure
UFC Octagon
– unique from other fighting arenas
– enclosure creates neutral arena
 highlights skills of each UFC athlete
– enclosure provides maximum safety to UFC athletes
 approved ring structures
 canvas
 safety padding and fences

18. New York State Law
 MMA is illegal
 Exclusive Permit from the State of New York
 Following guidelines of Pro Kickboxing
 Regulated by Boxing Commission

19. Pre Event Forms
 Fighter/Promoter Contract
 Disclosure form
 Event Info Form
 Promoter’s License Application
 2 weeks in advance

20. Insurance Forms
 Gagliardi Insurance Services
 Experienced in insuring UFC events
 Provides Liquor liability

21. Financial Analysis
EXPENSES*
 Stadium Turnover ($100,000)
 Staff ($150,000)
 Facility Maintenance ($40,000)
 Fighter Purse ($1.8 mil)
 Insurance ($50,000)
 Giveaways (tickets) unknown
 Fighters Cut of PPV TBA
*- Based on Staples Center Event Estimates

22. Revenues
 Live Gate (40k gross) ($4.75 mil)
– Net ($4.25 mil)
 Concessions &
Merchandise Sales (TBD)
 PPV Sales ($60 mil)
 Sponsorships ($200k)

23. What We Hope To Achieve
 Close to $60 million in profit after expenses
 Reaching out to a great new market
 Further entice New York State to accept
MMA