Librarians can benefit from engaging in research in their roles. Practitioner research focuses on addressing current problems or needs within an organization. It can provide benefits to both individuals and their institutions or services. For individuals, research provides interesting learning opportunities and aids career development. For organizations, research can help gather evidence of value, engage users, improve services, and increase staff motivation. Managers can support a culture of research by allowing time for activities, encouraging training and funding bids, and promoting research-informed practice.