Internet Marketing Short Course

1. Basic Search Engine
Optimization
Technical and Practical Application
By Bryan Cinco, IM Consultant, SEO and SEM Specialist
www.bryancinco.com

2. Overview
Site Evaluation and Analysis
Site Conversion Analysis
Target Audience Analysis
Keyword Research
On-page Implementation
Back-end: Title, Description, Keywords and etc.
Off-page Implementation
Proper link building
Brand Management
Reputation Management
Link Bait
Social Media Connectivity
Reporting

3. Site Evaluation and Analysis
A stage of analyzing the website set-up if it is friendly to the
search engine and evaluation of website structure if it has the
necessary requirements to make sites reputable and the
information to deliver to the searcher. This portion usually
analyze the ff:
Analysis
Structure
Site Information

4. Site Conversion Analysis
This analysis measures the effectiveness of the website to bring
clients into conversion. Sample of high convertible website:
Explainer
video
Purchase buttons
Shorten how to

5. Target Audience Analysis
You have to determine your audience. For example your in the
writing industry; your target are Internet Marketer, SEO, SEM,
Web Developer, News Site, Bloggers, News Paper, Magazine
and etc.
From that point, you have to determine where you can find them
in the Internet, like for example; Social Media, Forum,
Classified Ads, Search Engine.
This is to set where you can implement your online campaign.

6. Keyword Research
This where you can research, measure and analyze the volume of
searcher to a specific keyword.
Effective KW Research Tool:
https://adwords.google.com/o/KeywordTool

7. On-page Implementation
The meta tags are a very important part of the HTML code of your web
page. They are read by the search engines but are not displayed as a
part of your web page design. Usually they include a concise summary of
the web page content and you should include your relevant keywords in
them. Most meta tags are included within the 'header' code of a
website. The most important tags are the title, description, keyword s and
robot tags.
title description
keywords
Submitting Sitemap to Google Webmaster Tools: https://www.google.com/webmasters/tools/
Authorship connectivity with G+ : http://www.google.com/webmasters/tools/richsnippets

8. Off-page Implementation
Proper link building
Brand Management
Reputation Management
Link Bait
Social Media Connectivity
<a href=http://www.manilachannel.com
alt=“Manila Channel” Title=“Manila
Chanel, Philippines News”>Manila
Channel</a>
Utilizing of different online platform:
1. Article submission
2. Press Release submission
3. RSS Submission
4. Classified submission
5. Directory submission
6. Forum submission
7. Deep link submission
8. Blog submission
9. Social Bookmarking submission
10. Blog Comment posting
11. Press Release Comment posting
12. Article Comment Posting
13. Forum Posting
14. Search Engine Submission
15. Yahoo Answers
16. Link Building
17. Two way link Building
18. Three Way Link Building
19. Email Marketing (Email Sending)
20. Pinging
21. Micro Blog posting
22. Bulk SMS Send
23. Video sharing
24. Image Sharing
25. News Submission

9. Reporting
On-page Implementation Report – Text and Explanation Report
Link Building Report – Excel Report
Link Audit Report – Measure Index Rate by checking at Google
Webmaster Tool
Analytics Report - http://www.google.com/analytics/

10. Questions
Technical and Practical Application
By Bryan Cinco, IM Consultant, SEO and SEM Specialist
www.bryancinco.com