Going beyond story comments and forums in the future and engaging the reader, from University of Cincinnati's Elissa Sonnenberg http://budurl.com/2ard at the Enquirer Media News 2.0 Forum with Cincinnati Social Media and Cincinnati Society of Professional Journalists.
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Online Communities Shape the Future of News
1. Bigger, Better, Stronger
Online Communities Shape the
Future of News
Presented by:
Elissa Sonnenberg, MSEd Taylor Dungjen
Asst. Professor, University of Cincinnati Editor, The News Record
2. Online Profiling
Reporters @ The Oregonian
Builds identity
Establishes personality
Makes accessible
Registered users @ The Oregonian
Builds identity
Offers recognition
Provides insights to O staff
3. Shaping the Future
NYTimes InsightLab
Polling
Virtual focus groups
Stream of dedicated user data
InsightLab Members
Input on valued product
Potential to be featured in newsletter
Interaction with developers/other readers
4.
5.
6.
7. Final Thoughts
Open up to online readers
Create stronger, more accountable
communities
Grow with their needs/wants in mind
THANK YOU!