Lessons From a Year in Silicon Valley: Toward a More Innovative Research Agenda
1. Lessons from a Year in Silicon Valley:
Toward a More Innovative Research
Program
Cindy Royal, Ph.D
Associate Professor
Texas State University
School of Journalism
and Mass Communication
croyal@txstate.edu
cindyroyal.com
@cindyroyal
slideshare.net/cindyroyal
14. Technology is Communication and
Communication is Technology
• All media now digital media
• Social and mobile
• This is what we do as communication educators and scholars
16. Data, Data, Data
• Storytelling, data visualization
• Location-based features and services
• Web scraping and APIs
• Analytics
17. Innovation
• Digital changes scale, scope, economics,
participation
• Question the role of “mass” media
• Interactive presentation of
data/results
• Consider the relevance of
your research
• Seek inspiration outside
immediate purview
• Collaborate and share
• Apply Design Thinking/Make Things
18. Innovation
• Wearables
• Drones/sensors
• Second-screen engagement
• Coding for everyone
• Pay attention, encourage
colleagues to as well
• Focus on the future
• Think about new ways to
present research
19. Teaching considerations
• Research in the area of media pedagogy
• Curriculum innovation
• Experience learning
• The next Nate Silvers and Ezra Kleins are in our
classes, but also the next Zuckerberg, Mayer,
Karp…
• Give them the skills and perspectives they need to
lead, innovate and disrupt, not just work.
20. Teaching considerations
• Research in the area of media pedagogy
• Curriculum innovation
• Experience learning
• The next Nate Silvers and Ezra Kleins are in our
classes, but also the next Zuckerberg, Mayer,
Karp…
• Give them the skills and perspectives they need to
lead, innovate and disrupt, not just work.
21. Teaching considerations
• Research in the area of media pedagogy
• Curriculum innovation
• Experience learning
• The next Nate Silvers and Ezra Kleins are in our
classes, but also the next Zuckerberg, Mayer,
Karp…
• Give them the skills and perspectives they need to
lead, innovate and disrupt, not just work.
22. Teaching considerations
• Research in the area of media pedagogy
• Curriculum innovation
• Experience learning
• The next Nate Silvers and Ezra Kleins are in our
classes, but also the next Zuckerberg, Mayer,
Karp…
• Give them the skills and perspectives they need to
lead, innovate and disrupt, not just work.