This document provides tips and strategies for becoming a social media rock star. It discusses why social media is important, with 81% of people trusting recommendations over advertising. It recommends having a content calendar and posting regularly across multiple platforms like Facebook, Twitter, Pinterest, YouTube and blogs. The key is providing valuable, non-sales content that is relevant to your brand and customers. It also discusses measuring engagement and using paid promotions strategically. The overall message is that businesses need to be active where their customers are online in order to build their brand and bottom line through social media.

1. How To Be A Social Media
ROCK STAR
www.SOCIALVENTION.com

2. Then

3. “Every biz owner CAN
build their bottom line
through social media
strategy.”
~ Cindy Morrison

4. Today’s customer doesn’t buy
what you SELL...
They buy who you
ARE!

5. Why Social Media?
36% TRUST advertising, but...
81% TRUST
referrals/recommendations
~ Constant Contact

6. HOPE is *NOT*
a strategy!

7. 80 / 20 Rule

8. Content is KING

9. Content Calendar
~ Facebook Posts (1-2 a day)
~ Facebook Contests (1 a quarter)
~ Twitter Updates (3-5 a day)
~ Pinterest (4 a week)
~ YouTube Videos (2-3 a week)
~ Blog (2-3 a week)

10. Facebook ~ Family Reunion
Twitter ~ Cocktail Party
LinkedIn ~ Board Room
Pinterest ~ Bulletin Board

11. Be where your customers are!
~ Most frequently checked website
~ 1 in 6 on Facebook
~ 852 million logins
~ 3.2 BILLION “likes” & comments

12. 90% DON’T Come Back
Value! Value! Value!

13. Value #1
Information

14. Value #2
Monetary

15. What To Post
~ Consistent with brand
~ Relevant NON-SALES content
~ Thought provoking questions
~ Visual
~ Cross promotions
~ Customer loyalty/appreciation
~ Strategically promoted posts

16. Engagement

17. Hyperlink & Apps

18. It’s NOT LogoBook!

19. Socialvention Case Study

20. 18 Day Contest – 1k “Likes”

21. $30 Promoted Post

22. Socialvention Strategy
Paid & Organic

23. Ads
Chamber Case Study
Hiring Event ~ $168
109 Attendees
93 Qualified

24. Twitter ~ Cocktail Party

25. ~ What are people saying about your brand
~ Check the competition
~ Find potential customers & collaborators
~ Connect with media

26. #Topic
#ILoveCarbon

27. Search.Twitter.com
#ILoveCarbon
#PR
#SocialMedia
#Obama
#Socialvention

28. Reach the Media

29. LinkedIn ~ Board Room

30. Company Profile

31. LinkedIn
Add Contacts

32. LinkedIn
Join Groups

33. Pinterest ~ Bulletin Board
80%
Women

34. Pinterest Boards

35. Instagram
4 billion uploads since Instagram started!
Source: The Realtime Report

36. Reason For Pics
Branding
Expertise
Create Emotion
Make a Connection
Get attention

37. Branding

38. Be An Expert

39. Create Emotion

40. Make A Connection

41. Get Attention

42. Measure
*bitly
*Facebook Insights
*Sprout Social
*Tweet Reach

43. When Bad Things Happen

44. When to respond?
~ Make amends
~ Review develops legs
~ Missing facts
~ Angry w/ you, not just life
~ Someone is offended for you

45. For more Social Media training and
support, visit www.SOCIALVENTION.com.
Facebook.com/CindyWMorrison
Twitter - @CindyWMorrison
YouTube.com/CindyWMorrison